Online Marketing Blog Roundup
It's Friday, and it's been an unusually long week (something about the tilt of the Earth, no doubt), so let's keep this roundup fun, shall we?
What did you do while Facebook was down?
Wednesday, due to a vaguely defined third-party networking issue, Facebook was down for a number of users across the country, and the site has continued to experience uptime issues. This happened at roughly the same time that our own site experienced some downtime due to a Nettica problem (Nettica is our DNS provider), so I imagine this was the root cause of Facebook's downtime as well.
Since you Facebook users all seem like a bunch of slavering addicts to me, I wondered what you did to bide the downtime. You turned to Twitter, of course!
(Or other social networks, as the case may be.)
Mostly, you spent the time retweeting the news headline that Facebook was down. Real original, folks. Others dealt with anger management issues.
Some grew philosophical.
I can't decide if that's really deep or just poor English.
Some of you, mercifully, weren't even conscious.
Or if you were up, you decided to go back to bed.
One thing's for sure: you weren't working.
The Magic of Eric Schmidt
I've been marveling for a while at the things Google CEO Eric Schmidt deems fit to say out loud, in public. Aaron Wall recently collected some of his gems. I especially like this idea to preempt him:
I've seen most of Schmidt's quotes on paper, after the fact, so I was surprised to find he was really a pretty good sport in this clip from Colbert:
|The Colbert Report||Mon - Thurs 11:30pm / 10:30c|
This interview has its awkward moments, to be sure, but I thought Schmidt fared pretty well. The most surprising bit, to me, was the revelation that when he suggested kids change their names at 18 to protect their privacy, he was only making a joke. Turns out Schmidt isn't a complete lunatic—he's just not very funny!
But he said something else that I thought was important. Here's the dialogue:
Schmidt: "Just remember when you post something the computers remember it forever"
Colbert: "Whose computers, your computers?"
Schmidt: "Well, it's actually on the Web. Google just collects it. It's all out there on the Web somewhere."
Colbert: "Where are the computers?"
Schmidt: "They're all over the world. And if it's really juicy there'll be copies everywhere."
The important point here is that Google doesn't own the Internet. People seem especially paranoid about the power Google and Facebook have over their privacy, probably because it's easier to fear and blame a single entity than a diffuse abstraction. But it's good to remember that once something leaks onto the public web, it's very difficult, if not impossible, for any one person or entity to control.
Also, though it probably wasn't intentional, he cracked a great joke at the end of the clip—Colbert asked if he should delete his browser history, and Schmidt responded, "I would encourage it."
Internet Marketing Highlights This Week
While we're on the subject of Google, Greg Sterling wrote an interesting piece on the "two Googles," one being socially conscious and innovative, the other being an example of typical corporate greed.
Marty Weintraub looks at how Google Instant results give some lucky brands extra free advertising, plus some odd results that seem in conflict with keyword search volume.
Did you hear that the recession is over? Maybe you missed it because all your money is piling up around you and blocking your ears. As your millions pile up, you might want to keep an eye on the competition. Forbes' 400 richest list has a lot of technology billionaires in the top 20, including usual suspects Bill Gates, Larry Ellison, Larry Page and Sergey Brin. Mark Zuckerberg comes in at #35.
Joe Hall did a quick video review of the new Twitter. (I still don't have it. Wah.)
Have a good weekend!