Announcing: WordStream/Acquisio Partnership


Acquisio Logo


Today at SMX East (come visit us at booth 318 if you're at the show, by the way!) we announced a partnership with Acquisio, a paid search marketing and performance media platform designed for agencies.

We recently announced a similar partnership with gShift Labs - both software companies will be leveraging the WordStream Keyword Tool API to offer additional functionality to their customers. Acqusio has a nice write-up on the API integration and what it means to their customers.

Not unlike the gShift announcement, the really exciting part of the partnership for us is the chance to work with really smart people and to have a cutting-edge software company leveraging our API and delivering our technology to their customers to help them succeed with paid search marketing.

Interested vendors can learn more about our Keyword Tool API, or check out the press announcement below for more information on the integration:


WordStream's Keyword API Chosen to Power Keyword Suggestion in Acquisio’s PPC Software Platform

Acquisio, a leading pay-per-click software provider, has identified the WordStream keyword API as a best-in-class keyword API for use in its paid search management software
BOSTON, MA – October, 2010 – WordStream, Inc., a provider of Internet marketing software, today announced that Acquisio has chosen the WordStream keyword API to power keyword suggestions for Acquisio customers from within their award-winning paid search marketing software.
WordStream’s Keyword API provides Acquisio customers access to the WordStream database of over one trillion search queries, along with a means for leveraging the company’s sophisticated keyword grouping algorithms. Acquisio selected WordStream as their Keyword API vendor of choice due to the WordStream API’s differentiation in two key areas:
  • Depth of Data: By acquiring data from a variety of different sources (ISPs, toolbars, search engines and other APIs) and then blending that data together WordStream has built the most comprehensive and diverse search query database available.
  • Sophisticated Algorithms: In addition to the sheer volume of search queries at an API customer’s fingertips, WordStream’s APIs also offer access to a variety of powerful algorithms developed by the company’s team of engineers. Keyword API customers have access to intelligent matching algorithms, high-quality related keyword algorithms, and the keyword grouping and clustering algorithms that power the company’s popular free tool, The Keyword Niche Finder.
WordStream Director of Marketing Tom Demers says,
“The fact that a smart company like Acquisio would want to integrate our keyword data is really validating. We’re excited about the functionality that our API can offer software vendors and anyone looking to build their own tools in-house, and deals with great companies like Acquisio are an excellent sign that we’re on the right path with the Keyword API product. Acquisio and their customers get access to a database and a set of algorithms that we’ve spent a long time building and take a lot of pride in, and WordStream is able to enable a whole new set of search marketers to better leverage keywords in their campaigns – I think it’s a huge win for everyone."

About WordStream

Recently named an “OnDemand Top 100 Winner for SaaS” by AlwaysOn, WordStream is a provider of SEO and PPC solutions for continuously optimizing and expanding search marketing efforts involving large numbers of keywords. WordStream provides a scalable, private, online keyword workbench—which includes a free keyword tool to find the Web’s top long tail keywords—for conducting keyword discovery, keyword analysis, keyword grouping and search marketing workflow and for turning research into action.

WordStream believes that an organization's SEO and pay-per-click keywords are a valuable, proprietary asset, and that organizing, prioritizing, coordinating and executing PPC and SEO efforts around a comprehensive, researched and up-to-date keyword taxonomy is the key to search marketing success. Keyword management improves search marketing productivity and enables greater relevance, which enhances the value of search marketing efforts.

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Jun 11, 2016

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