Paid Search Marketing

What's the Biggest Day of the Week for In-Text PPC?

By Elisa Gabbert January 11, 2011 Posted In: Paid Search Marketing Comments: 3

Which day of the week do your contextual PPC ads get the most clicks?

Infolinks recently released a study showing that in-text pay-per-click advertisements get more clicks on Tuesday than any other day of the week, followed by Wednesday and then Monday. Unsurprisingly, clicks were lowest on Friday, Saturday, and Sunday, with a typical Sunday accounting for 45% fewer clicks than Tuesday.

This study was based on Infolinks' database of over 40,000 websites and analyzed data spanning all of 2010.

Daily PPC Clicks

According to the study: "Advertisers and publishers can utilize this click data for smarter investments and also higher payouts. By concentrating advertising efforts on Tuesday, Wednesday and even Monday, higher engagement can be accomplished and in turn higher revenue earned."

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Comments

Tuesday January 11, 2011

Daily Digest for January 11th | A Blog by John A. Lee (not verified) Said:

[...] @WordStream: NEW Post: What’s the Biggest Day of the Week for In-Text PPC? www.wordstream.com/node/1608 [...]

Tuesday January 11, 2011

Daily Digest for January 11th | A Blog by John A. Lee (not verified) Said:

[...] @WordStream: NEW Post: What’s the Biggest Day of the Week for In-Text PPC? www.wordstream.com/node/1608 [...]

Wednesday January 12, 2011

Joko Susilo (not verified) Said:

The result is not much different. When I promote a campaign, traffic generated on week-end is much less than on other days.

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