Over the past few weeks, we've walked you through several scenarios demonstrating how you can use the newest evolution of WordStream to supercharge your AdWords account. Whether you're a novice or an expert, WordStream for PPC has tools that can make your job easier and your campaigns more successful. Read Part 1, Part 2, and Part 3.
“I know the best practices. I’ve been using AdWords for a long time now and have had a history of success. That being said, I’m always trying to find ways to squeeze every last drop of profit out of my account, add to my efficiency, and continue to grow PPC-related revenue for the business.”
If you're an old hand at AdWords – whether you're an pay-per-click agency or an individual advertiser – and you're already following PPC best practices, it can be difficult to keep improving your results, especially if you're managing very large campaigns.
But as an expert, you know there's always room for improvement. WordStream can help you eke more out of your campaigns by automatically prioritizing your workflow and sussing out areas that can still be further optimized. Here's the process:
Use the Add Keywords Tool to stay on top of all of the search queries driving business to your site, as often as on a daily basis.
Use the Add Negatives Tool to quickly put an end to wasted spend and find preemptive negatives that will keep click-through rates high and redistribute spend into converting terms.
Use the Split Ad Groups Tool to reorganize campaigns and deliver more targeted ad text, further improving CTR and Quality Score.
Repeat every 1-4 weeks, depending on campaign volume.
More advanced advertisers and agencies should also leverage our full set of keyword research tools. You'll have access to our proprietary, trillion-search query database and powerful keyword analysis tools to provide more insight into the keywords and niches that your customers are searching for.