Online Marketing Blog Roundup
How many of you out there have always wanted to start your own SEO company, but were intimidated by all the work, experience and investment it would require?
Obviously, you never bothered to Google "how to start an seo business," because if you had, you would have found this eHow article which explains just how easy it is to do!
In fact, according to eHow, you can start your own SEO business in three stupidly simple steps:
1. "Create your own website." This is crucial because if you don't even have a website, how are you going to convince people that you know anything about the Internet? Don't get too caught up in this part though – just include your email address and phone number so people can reach you. That should about do it. (Oh, also: Add a blog and blog a lot about SEO and make sure all your posts are optimized. Easy, right?)
2. "Create a page on your website discussing your basic fee structure and what you can offer your clients." This could get a little tricky so I've created a basic pricing template you can use.
(The great thing about this model is that since you've already done all these things for your own business, you'll be able to charge people when you do the same stuff for them.)
3. "Advertise." Seriously, that's it! Once you have a website and an idea of how much you are going to charge people, you just need to tell people that you have a website and how much you are going to charge them! SEO is so easy, I don't know why everybody doesn't do it.
Seriously guys – what are you waiting for?
P.S. The eHow article was published last summer, but I got a handy pointer to it from someone in my Twitter feed this week. (I can't remember who shared it, and can't find it due to Twitter's cruddy search capabilities.) Whoever it was, thank you for changing my life!
What Kind of Commenter Are You?
For those of you who aren't feeling quite so ambitious today, why not start small and leave some blog comments? But it's helpful to first determine what kind of commenter you want to be. Helpfully, Brandon Scott Gorrell has laid out some options for us on Thought Catalog, such as:
- Commenter Who Comments Merely To Establish That There Is A Typo Or Minor Grammatical Error in An Article
- The Commenter Who is Upset About An Article Seeming ‘Hipster’
- Commenter Who Didn’t Read An Article Because It Was Too Long
- Commenter Who Doesn’t Care About an Article But Cares About Commenting on the Article That He Doesn’t Care About the Article
- Commenter Who Is Incredibly Offended By The Editorial Direction of A Magazine And Comments That ‘This Magazine Has Gone to Shit’ and That He Doesn’t Read The Magazine Anymore
For some good examples of this last type, please visit TechCrunch.
It's important to note that none of these are spam comments. If you want to leave spam comments (which are very helpful if you're starting an SEO business! See above) you'll want to try one of these 10 comment types.
Web Marketing Highlights This Week
I'm officially closing my sarcasm tag. From here on out, it's all sincerity, all the time. Some good posts I read this week:
The blogs were abuzz this week over Google's "Farmer Update," which aims to keep content farms out of the SERPs. (For more on the update, read Danny Sullivan's summary and some thoughts from Aaron Wall and Dave Harry. Also, Andy Beard created a custom analytics report to determine if the update affected your traffic; he said he believes the algorithm grades your site similarly to Quality Score in AdWords, so "search traffic from Google is more expensive for lower quality sites.") Not wasting any time before deciding its business model sucks, Maholo has already laid off 10% of its workforce in response.
In light of all the recent hubbub about JC Penney, David at Distilled wrote up a great post asking whether competitors can use spammy links to harm your site. He explains how to find shady links and get them removed.
Link-Assistant.com reviewed 10 great link bait concepts and why they worked.
In this video, Brad Geddes provides step-by-step instructions for testing low-volume ad copy.
Jason Kottke explains how to do social media right (see Zappos) and how to do it wrong (ahem, United Airlines), by example.
And finally, for fun, here are six video game concepts we need to bring into common parlance, such as "Hammer Bros. Suit," which signifies "Any possession or version of a thing that makes everything else look like shit by comparison." As in: "The new John Deer riding mower is the hammer bros. suit of lawn-mowing solutions."
Happy weekend, all!