AdWords Tips

New White Paper: Complete Guide to AdWords Matching Options

By Elisa Gabbert March 31, 2011 Posted In: AdWords Tips Comments: 1

Do you know the difference between broad match and modified broad match? Are you confident in your ability to use negative keywords to save money without losing valuable traffic?

To maximize the profitability of your pay-per-click campaigns, you need to know how and when to use each of the keyword match types offered by Google AdWords. Our newest white paper, the Complete Guide to AdWords Matching Options, can help you navigate the options. After reading this white paper, you'll have a clear understanding of:

  • The differences between the keyword match types offered in AdWords
  • How, when and why to use each match type to get the best results
  • Using the new modified broad match option for more refined targeting
  • How negative keywords can save you money and raise CTR
  • Best practices for applying each match type

This free guide also provides some tips on how to apply each AdWords match type to get maximum ROI from your PPC campaigns.

Download Today

AdWords Performance Grader

If you enjoyed this post, please consider leaving a comment.


Thursday March 31, 2011

Y.S. (not verified) Said:

Broad match for adwords can be a dangerous option and result in overbidding, so the new modified broad match option is definitely a penny saver.

Leave a Comment

Type the characters you see in this picture. (verify using audio)
Type the characters you see in the picture above; if you can't read them, submit the form and a new image will be generated. Not case sensitive.
Free Keyword Tool

Get thousands of relevent keyword suggestions - more,
faster, free!

Free Keyword Niche Finder

Discover profitable pockets of keywords for your

Free Negative Keyword Suggestion Tool

Identify wasted spend before it happens and increase
your paid search ROI.

Contact Us | Company | Support | Site Map | Trademarks | Privacy Policy © 2007-2014 WordStream, Inc. All rights reserved.