Keyword Marketing

Announcing the Keyword Research Kit from WordStream

By Elisa Gabbert April 25, 2011 Posted In: Keyword Marketing Comments: 2

We recently put together a Keyword Research Kit that includes a lot of great resources for anyone doing keyword research and marketing for either SEO or PPC applications.

The Keyword Research Kit is a completely free resource available to download. The kit includes:

  • The Keyword Research Cheat Sheet – This PDF offers a bird's-eye view of what keyword research is, what it isn’t, and why it’s important. This cheat sheet is helpful for quickly orienting those new to the concept of keyword research, from first-time hires to executives.
  • Keyword Monitoring Worksheet – This tool allows you to plug in your keyword data every month and monitor trends in your rankings, traffic from SEO, and ultimately how your organic search engine marketing efforts are helping to drive your business.
  • The Ultimate Guide to Keyword Competition – 35 of the biggest names in SEO weighed in on how to best determine the competitiveness of a keyword – there are tons of great insights from experts like Rand Fishkin and Aaron Wall on how to determine whether a keyword is really something you can reasonably hope to rank for.
  • Guide to Keyword Research for Social Media – In this guide we offer highly specific tips and processes for leveraging keyword research to generate more traffic and attention through social media sites such as YouTube, Facebook, and Twitter.
  • 4 Steps to Better Keyword Grouping – This white paper explains how to organize your keywords into actionable, Google-friendly groups in an easy four-step process.

This free kit can help you:

  • Discover the most profitable keywords for your campaigns
  • Monitor your progress over time and understand where further efforts are best spent
  • Determine not just the potential traffic, but also the competitiveness and true opportunity surrounding a keyword
  • Understand how to take action on your keyword research
  • Learn to leverage keyword research for more than just search marketing

Click below to download the kit!


If you enjoyed this post, please consider leaving a comment.


Monday April 25, 2011

Richard Kraneis (not verified) Said:

Easter Egg Hunt Without being religious, I was envious of the young kids running around our church lawn yesterday looking for Easter eggs. A little envious... But all of you who enjoy unexpected, useful gifts, WordStream's download is a delight. I especially look forward to reading 35 experts discussing how to select keywords. Thanks WordStream (and Elisa).

Thursday May 05, 2011

Maneet Puri (not verified) Said:

Wonderful.Thanks Elisa. I have downloaded and found it really interesting.. Maneet

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