Interesting points re: URL. Also of note, Chrome and Firefox are working on versions of their browsers where the URL is not displayed at all.
Hm, are URL's dead.
Google AdWords seems to think that prominently displaying URL's in paid search ads is important, in which case it might still important to have a short, catchy, relevant domain name. Then there are TV/Print ads where I see URL's appearing all the time. But otherwise i'm struggling to find use cases where URL's matter that much.
Death of the URL would likely not be a good thing as it would transfer power and control away from individuals and companies to platform holders.
David - i agree and i think that's what's happening with google adwords. People google a domain then click on the SERP result rather than typing in a domain/URL into a browser. So I think that's why google is making all those changes to their ad text format, including the URL displayed in the ad, and displaying the ads above the organic search listing.
who needs domains or URL's when everything is turning into an APP
Jeff: I can't believe you said that!! Don't you own like 1000 web domains?!?
I remember predicting the end of URLs back in college, before the turn of the century. Most people thought I was crazy, but even back then I'd seen that "real" people (non-Internet geeks like me) never typed URLs in directly. They searched for what they want, and then bookmarked the stuff they liked. And why do most sites still insist on using the triple w + dot? Just extra characters that aren't really needed in most cases.
But I think what is finally going to kill the URL is that you won't even need a nice .com for your email address. I'm not sure I ever get emails from anyone I know anymore. Everyone's moved to Facebook messages it seems. My friends don't know or care what my real email address is...is it too far-fetched to think that soon my customers might not need to know either? So if I won't need amphibian.com for email and I won't need it to attract visitors, what will cause me to keep paying for it every couple years?
So I stand by my prediction that the age of the URL is coming to an end. It's just happening a lot slower than I thought it would.
Casey, you're a true internet visionary!
Was at a restaurant this evening. There was a sign that said "follow us on twitter" and "join our facebook page" and it displayed 2 QR codes (Quick Response) those matrix barcodes that you scan with your phone. It didn't even list out the URL!
Find out if you're making mistakes with AdWords.
Get Graded Today
Get educated & increase your PPC knowledge.
Sign up to get our top weekly tips & tricks FREE!