Join us this Thursday, June 30th, to learn about advanced keyword research. We will be teaming up with our friends at ideaLaunch, a leading content marketing agency, to provide you with key insights into structuring your SEO and PPC programs logically and effectively.
We will dig deep into the art and science of keyword silo development – the practice of designing your website to be more search engine- and user-friendly. Our WordStream presenters, Founder Larry Kim and VP of Product Will Eisner, will discuss the following:
- Keyword research techniques to increase your reach and decrease PPC spend
- New tools that track the ROI and impact of your content and PPC campaigns
- Keyword silo how-to and why-to
- Campaign performance measurement tips