Are your PPC campaigns delivering the results you want? Are you struggling with any of the below problems?:

• Click volume too low
• Cost per click too high
• Cost per conversion too high
• Low Quality Scores
• Low click-through rates
• Low ROI

If you said yes, it might be time to reorganize your AdWords account.

The below roadmap will guide you through the process of revamping a campaign to improve performance and lower costs. Click the image to enlarge the roadmap. You'll find links to helpful resources at each road sign, so if you need more help in a given area of PPC, click on the green sign for more tips and information.

If you're looking to get a free assessment of your AdWords account, try our AdWords Performance Grader. It grades your AdWords accounts on key criteria, showing you where and how to make improvements that will give you an edge on the competition.

Vaya con Dios!