Online Marketing Blog Roundup
Well, folks, today is my last day in the Boston office, though not my last day at WordStream – tomorrow I'm moving to Denver, CO, but if all goes well, I'll be back up and running in my home office on Monday, Aug. 22. Since things tend to get a little crazy in the last few days before you pack up everything you own and drive 2000 miles across the country, I thought I'd do something a little different here today and list some of the things I'm going to miss about working and living here in Boston (and some things I won't miss, natch).
I'll miss: Seeing my coworkers every day! Not to be sappy, but there really is a benefit to "face time." I'm going to get a little lonely out there, so please pay attention to me on Twitter. I won't miss: Having to get dressed in the morning. Denver runs on Pajama Time.
I'll miss: The beautiful views from our office on the 16th floor. (That Brutalist tower on the right, below, is us!) I won't miss: Seeing storms rolling in from miles away. They look cool and all, but I'm in the one who's going to get wet later. (I'm sure my lovely manager won't miss me complaining about the weather either.)
I'll miss: The amazing tacos at Dorado in Brookline (try the zucchini and red pepper). I won't miss: Most of what passes for Mexican food in New England.
I'll miss: Living in Jamaica Plain – tons of green space, birds in the trees, friendly neighbors, brunch at Centre St. Café or Veevee, the iced coffee at City Feed, the Sunshine Roll at JP Seafood, the awesome hat store, the real-live video rental place. I won't miss: My ever-increasing rent.
I'll miss: Walking all over the city. I won't miss: Wearing through the soles of my shoes every six months.
I'll miss: The comfort of knowing I'm near the ocean. I won't miss: Going to the ocean, because I never actually went.
See you all on the flipside!
Big List of Web Marketing Highlights from the Week
There’s a growing portrayal of Google as a “big, scary, expanding-everywhere copy monster.” In typically contrarian fashion, Danny Sullivan plays devil’s advocate and argues that Google is just operating like any business would.
AJ Kohn is troubled by a recent trend of comment censorship. Aside from the fact that comments are free content, he argues that even negative comments, like negative reviews, can actually benefit your credibility.
Vanessa Fox is keepin’ it classy – she gets her business lessons from Heidi Montag and Spencer Pratt, and you can too! (The Daily Beast profile of their fall from fame is quite intriguing.)
Kate Morris has some good tips for discovering brand advocates – i.e., people who really want to link to your pages.
Looking for ways to increase your email open and click-through rates? Unbounce has seven good ideas, like using a question mark or a “convincing caption” in your subject line.
More email marketing tips: Linda Bustos at GetElastic has ideas for crafting a great welcome email to send when visitors sign up to your list, going beyond the bare minimum to trigger immediate engagement.
Everyone knows you should test multiple ads for PPC, but sometimes it’s hard to think of interesting variations to test. In a guest post on the Certified Knowledge blog, Chris Thunder offers a helpful diagram to get your ad writing creativity flowing.
Via Elaine at Trada, here are 10 PPC experts to follow on Twitter and in your blog feeds.
PPC Hero has been doing a series on starting an AdWords account from scratch. This week, they offer PPC campaign structure basics and best practices.
On the lighter side, Blueglass’s Stephanie Weingart has tips for explaining your search marketing job to your parents or a first date, complete with cartoons.
Have a great weekend, all.
Image via Soe Lin