Online Marketing Blog Roundup
In honor of Elisa’s trip crossing the great Midwest this week, I’ve decided to do an Elisa-style roundup today, offering you a smorgasbord board of delectable links from this week.
The Big News – In Case You Missed it
Google’s announcement of their plans to buy Motorolla Mobility had everyone talking this week. Search Engine Land wrote a great piece covering the ins and outs of such an acquisition, while Read Write Web collected various opinions on the matter.
Links to Learn
The end of August marks the end of summer for most students, and school is already back in session with Google as they introduced a new online resource, Learn With Google. This nifty new creation offers a wide variety of learning tools for small businesses looking to learn more about online marketing. You’ll find everything from videos, worksheets, checklists, and tips for SMB marketing.
Infographs are always a fun way to learn—check out a couple from this week:
- Knewton’s infograph concerning the “State of Digital Education” shows us how technology continues to disrupt the education industry as more individuals turn to the internet for their learning needs rather than traditional avenues of education.
- AdAge released a great “Demographics of Social Media” infograph this week. Unsurprisingly, Facebook females’ love of kittens continues to be overwhelming.
Looking to Learn More About PPC?
If you’re still wondering about the value of PPC, Elisa wrote a blog post this week reminding us of Three Reasons to Start Doing PPC. Tom Demers wrote a post discussing the value of Google’s AdWords Display Ads, and guest poster Ryan Healy looks into how to design a better PPC Ad.
And Now, Something Completely Different
For the English buffs out there, sexting and tweeting have officially been added to the Oxford English Dictionary. ROFL!
And while you may know plenty about surviving internet marking, have you considered the zombies? In lieu of popular literature like “Pride and Prejudice and Zombies” (yes, it’s real) comes Shoe Money’s 11 Zombie Survival Rules for Internet Marketing.
Music lovers will be excited to know about Google’s new release of music rich snippets in search results. Snippets that appear in SERPs already exist for things like video clips and upcoming events, but now you’ll find them searching for your favorite band too! Rock on.
And lastly, for all the struggling start ups out there, you’ve got a new anthem!
Happy Friday, have a great weekend!