Best of the Month: WordStream's October Highlights

October 31, 2011



Happy Halloween to all the lovable weirdos and kids-at-heart out there who still celebrate this silly holiday. (Stupid hats? Buckets of candy? What’s not to love?)

And check out our top 10 greatest hits of the month – they’re SCARY AWESOME!

  1. Facebook Wall of Shame: Facebook's Failures, Criticisms and Missteps – There’s no doubt that Facebook, by and large, is a massive success story – but this infographic detailing the company’s various flubs and snafus was nevertheless our most popular post of the month by far.
  2. When Should You Pause Google AdWords Keywords? – Learn two reasons why you might want to pause a keyword in AdWords to halt any damage it’s doing to your account.
  3. SSL Encrypted Search: Google Deals Low Blow to SEOs – Last week Google restricted access to organic search query data from logged in users, citing privacy – but SEOs everywhere are asking “What’s privacy got to do with it?”
  4. 10 Tips for Creating Content on Facebook That Gets the Thumbs Up – Meg offers up some great tips for creating “like”-worthy content that won’t bore your followers to tears.
  5. The Problem with the Google AdWords Impression Share Report – Tom explains why budget-weighted impression share is a more reliable, valuable metric than standard impression share.
  6. Are Ads Really Just Answers? Google's Billion-Dollar Idea – Google has taken to telling us that “ads are just answers,” but considering how much money Google makes from ads, this rhetoric is a little hard to swallow.
  7. AdWords Experts Share the Secrets of Their PPC Success, Part 4 – Great tips on achieving AdWords ROI from David Semprun, who got a high score using the AdWords Performance Grader.
  8. Google Analytics Premium, Real-Time Google Analytics, & What it All Means for You – Google has rolled out improvements to their analytics package lately. Why? Because they want your data of course!
  9. Google AdWords Call Extensions: How & When to Use Call Extensions – A section of our Ultimate Guide to AdWords Ad Extensions.
  10. Google AdWords Reporting Guide: AdWords Dimensions Tab Tips & Tutorials – Learn how to make the most of the reports in the dimensions tab.

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