Paid Search Marketing

Webinar Tomorrow! Things You Can Do NOW to Improve Your Paid Search

By Elisa Gabbert November 02, 2011 Posted In: Paid Search Marketing Comments: 2

We're doing a joint webinar tomorrow with Search Marketing Now. Here are the details:

Search Marketing NowWHAT: Things You Can Do NOW to Improve Your Paid Search

WHEN: Thursday, November 3, 2011 – 1 PM EDT (10 AM PDT)

WHO: Alex Cohen, Director of Marketing, H. Bloom, and Larry Kim, Founder and CTO, WordStream

WHY: Every PPC campaign needs a regular checkup. In this webcast, we’ll take a look at things you can do to evaluate, fine-tune and improve your paid search.

Alex Cohen will cover things you can do immediately to audit your account to find hidden waste and to improve your ROI. Larry Kim from WordStream will discuss steps you can take to create and maintain a healthy PPC program while investing just 20 minutes per week.

Attend this webcast and learn:

  • How to find and eliminate wasted spend
  • How to identify and organize the best keywords
  • A weekly 20-minute process to improve PPC results

Alex Cohen is Director of Marketing for H. Bloom, a subscription-based flower retailer. He was previously Senior Marketing Manager at ClickEquations. Alex is a frequent speaker and writer on topics related to paid search and PPC campaign management.

Larry Kim is Founder and Chief Technology Officer for WordStream. Larry is responsible for defining WordStream’s product direction and features. He has authored four award-winning books on software development and is a frequent writer and speaker in various search marketing events.

Register Now

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Thursday November 03, 2011

Anonymous (not verified) Said:

Unfortunately, a last-minute problem forced me to miss this webinar.  Will a replay be made available?

Friday November 04, 2011

Elisa Gabbert Said:

Absolutely -- if you registered, you should be getting an email with the slides and a recording of the webinar within a few days. Feel free to contact me if you don't get those by early next week. Thanks!

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