The 9 Steps to a Better Conversion Rate [Infographic]

December 2, 2011

The folks at KISSmetrics and Conversion Rate Experts have put together an infographic that lays out a nine-step process to improving conversion rates. (Spoiler Alert: It's more of a document than an infographic per se, so put on your reading glasses.)

RELATED: What's a Good Conversion Rate?

At a high level, here are the steps:

  1. Determine your strategy and goals
  2. Analyze existing traffic sources
  3. Analyze your visitors (especially those that don't convert)
  4. Study your marketplace
  5. Identify your most persuasive assets
  6. Develop strategic experiments
  7. Design pages to test
  8. Run your A/B tests
  9. Apply your winning elements

Click the image below to view the larger version.

9 Steps to Better Conversions


Dec 02, 2011

Knowing your offering and where you fit into the overall market place are probably the most important factors to consider

Mar 16, 2012

Very complete step by step plan to getting better conversions.  Conversions are really the end goal and it takes hard for and perseverance to be successful in these.

Oct 29, 2012

I think it is important for any business to continually test pages on their website to see what effects they have on conversion rates.

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