The folks at KISSmetrics and Conversion Rate Experts have put together an infographic that lays out a nine-step process to improving conversion rates. (Spoiler Alert: It's more of a document than an infographic per se, so put on your reading glasses.) At a high level, here are the steps:

1. Determine your strategy and goals
2. Analyze existing traffic sources
3. Analyze your visitors (especially those that don't convert)
4. Study your marketplace
5. Identify your most persuasive assets
6. Develop strategic experiments
7. Design pages to test
8. Run your A/B tests
9. Apply your winning elements

Click the image below to view the larger version.