Introducing Enhanced Ad Sitelinks: The War on SEO Wages On...

By Larry Kim February 15, 2012 Posted In: Google Comments: 5

In the latest move to make SEO harder and increase Google revenues, Google yesterday introduced a new ad format called Enhanced Ad Sitelinks. This new ad format has some similarities to the existing site links ad format, but instead shows related ads in your AdWords account rather than your site links.

Here's what the new super-sized adwords sitelink looks like now:

Enhanced Ad Sitelinks in Google AdWords

In testing, Google said that "ads with enhanced sitelinks were more useful and relevant" and "clickthrough rates were significantly higher than the same ad with traditional 2- and 3-line sitelinks." Obviously (duh), this has something to do with the fact that the new ads can occupy up to 3 times as much real estate on a Google SERP. It looks like a highly effective way to dominate above-the-fold search results, and further push organic search results lower down on the page for the most valuable keyword searches.

So, for my SEO-only friends out there, isn't it time to start considering PPC advertising?

Read our Google AdWords Sitelinks Guide!


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Wednesday February 15, 2012

Tim (not verified) Said:

This is great for advertisers with unlimited budgets, but I am sure this kind of 'take over' comes at a premium price-wise.  Do advertisers still get charged the same CPC rate?

Wednesday February 15, 2012

Chris Zaharias (not verified) Said:

Wow, Google deployed Enhanced Ad Sitelinks *and* Consistently Below-The-Fold Organic Listings on the same day. Impressive.

Wednesday February 15, 2012

Joe Banner (not verified) Said:

Google says you will be charged the same CPC rate as your keyword. They also said that you must be in the first position and that this may occur. like many things Google does, I presume this occurs more often for preferred partners than it does for Mom and Pop. I contacted our Google rep today for insight on how to make this happen on all our ads, but no response.

Wednesday February 15, 2012

Elisa Gabbert Said:

Thanks for chipping in, Joe.

Friday July 20, 2012

kaushal (not verified) Said:

Now google is offering sitelinks too! that's awesome..althought no benefit to bloggers!

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