Introducing Enhanced Ad Sitelinks: The War on SEO Wages On...

February 15, 2012

In the latest move to make SEO harder and increase Google revenues, Google yesterday introduced a new ad format called Enhanced Ad Sitelinks. This new ad format has some similarities to the existing site links ad format, but instead shows related ads in your AdWords account rather than your site links.

Here's what the new super-sized adwords sitelink looks like now:

Enhanced Ad Sitelinks in Google AdWords

In testing, Google said that "ads with enhanced sitelinks were more useful and relevant" and "clickthrough rates were significantly higher than the same ad with traditional 2- and 3-line sitelinks." Obviously (duh), this has something to do with the fact that the new ads can occupy up to 3 times as much real estate on a Google SERP. It looks like a highly effective way to dominate above-the-fold search results, and further push organic search results lower down on the page for the most valuable keyword searches.

So, for my SEO-only friends out there, isn't it time to start considering PPC advertising?

Read our Google AdWords Sitelinks Guide!


Enhanced Campaigns

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Feb 15, 2012

This is great for advertisers with unlimited budgets, but I am sure this kind of 'take over' comes at a premium price-wise.  Do advertisers still get charged the same CPC rate?

Chris Zaharias
Feb 15, 2012

Wow, Google deployed Enhanced Ad Sitelinks *and* Consistently Below-The-Fold Organic Listings on the same day. Impressive.

Joe Banner
Feb 15, 2012

Google says you will be charged the same CPC rate as your keyword. They also said that you must be in the first position and that this may occur. like many things Google does, I presume this occurs more often for preferred partners than it does for Mom and Pop. I contacted our Google rep today for insight on how to make this happen on all our ads, but no response.

Elisa Gabbert
Feb 15, 2012

Thanks for chipping in, Joe.

Jul 20, 2012

Now google is offering sitelinks too! that's awesome..althought no benefit to bloggers!

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