SEO Marketing

10 SEO Reasons to Add Facebook to Your Content Strategy

April 03, 2012 Posted In: SEO Marketing Comments: 12

Over a year ago now, both Google and Bing announced that they factor social signals from social media into their organic search algorithms. As the lines between social media and search engine optimization continue to thin, social media will gain importance for SEO. As Google described it, social media is about relationships and relationships prove relevance. Relevance is at the core of organic search.

It’s well known that Facebook has 845 million active users and 50% log in daily. These numbers are astounding! I guarantee you that your customers and prospects are included in those numbers. They are on Facebook and they’re likely trying to engage with your brand.

If you don’t yet have a Facebook Page for your organization, you really ought to consider optimizing your content marketing strategy to include one.

Here are 10 SEO reasons why your organization needs a Facebook presence as part of your content strategy:

  1. Facebook SEO GuideGoogle and Bing crawl and index Facebook Pages because they are publicly available. As a result, Facebook Pages do indeed come up in the search engine results pages (SERPs).
  2. Google announced in early November 2011 that they now crawl and index Facebook Comments.
  3. People are starting their branded searches at the Facebook search box. Test to see if your brand comes up when you search for it in Facebook.
  4. SEO is now about web presence optimization (WPO) and Facebook is a must for any web presence.
  5. Your target audience (unless you think they’re not included in the 845 million Facebook users) is hanging out there.
  6. The “Like” button is the new “backlink.”
  7. The “Liker” (the Facebook User who did the “Liking”) is the new “lead” or “contact.”
  8. Your Facebook presence adds quality backlinks to your website.
  9. Facebook is accessible on mobile devices, giving your prospects and clients easy access to your content and brand.
  10. Your competitors most likely have a Facebook presence.

SEO as a digital marketing tactic continues to evolve because our friends, at places such as Google, keep adjusting their organic search algorithms. In fact, it is estimated that in the past 12 months Google made 500 adjustments to their algorithm. As the lines between SEO and social media continue to fade, we can count on one thing – that Google will continue to tweak their algorithm to include more emphasis on social signals coming from not just Facebook, but also Twitter and Google +1.

Learn how to optimize your Facebook Page for organic search and improve your web presence. DOWNLOAD: SEO your Business Facebook Page for Google – A How-To Guide

by Krista LaRiviere, CoFounder & CEO of gShift Labs, a web presence optimization company. She blogs and speaks about SEO and the importance of social media, public relations, and press releases to SEO. Her team has helped hundreds of organizations get control of their entire web presence in order to rank higher organically in the search engines. She believes SEO campaigns should be just as easy to execute, track, manage, and measure as email marketing and paid search. Connect with Krista: @KristaLariviere, +KristaLariviere, @gShiftLabs, +gShiftLabs, and on Facebook.

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Comments

Wednesday April 04, 2012

Scott, Manchester SEO Consultant (not verified) Said:

Also you can sort of compare the likes of your facebook page to an email list. The people that like your page are like your email subscribers and you now have access to post updates to them and interact with them whenever you want. This provides further revenue opportunities as every now and again you promote a product to them just like you would with a list and if you do it correctly then you can see a flurry of sales.

Wednesday April 04, 2012

rambabu seo (not verified) Said:

conent is one vital and important thing in social media which every user like it if that is smoething very intertesing to them. So our focus is to create something very amazing things what users are trying to find if they get it , they would love to share wherever they can do. .also market your brands value with that

Thursday May 31, 2012

Floyd Rob (not verified) Said:

Really nice discussion about that reasons to add Facebook to my website content strategy. Thanks for supplies this conception!

Friday July 20, 2012

Bert Crunxa (not verified) Said:

My favorite part about facebook pages is that the reader opts in and that they are already interested in what I have to say. No "cold calling" so to speak.

Wednesday September 05, 2012

Andrew Simeona (not verified) Said:

Agree with Bert. There is so much to love about the power of marketing through the social media force that is Facebook.  Although I think there is a lot of room for improvement in the approach on facebook, I like the direction its headed.

Monday October 01, 2012

rankgiant (not verified) Said:

 Google and Bing crawl and index Facebook Pages because they are publicly available. As a result, Facebook Pages do indeed come up in the search engine results pages (SERPs).

Sunday October 07, 2012

Rusty Craig (not verified) Said:

A very common thing I know about Social Media Marketing that is Content is king, Content is the only thing which makes interaction with others and spread awareness about your services and products. If you wanted to be succeed in social media marketing you will have to generate great reading content.

Tuesday October 30, 2012

posizionamento e indicizzazione (not verified) Said:

I have noticed that for a site is not indexed faster and more convenient to have more social network profiles to quickly reach visibility on search engines

Wednesday November 28, 2012

SEO Cardiff (not verified) Said:

Social media now has a massive impact on your seo efforts, though private tests we have shown that websites with social signals constantly outrank those without

Friday December 14, 2012

Rainbow SEO (not verified) Said:

I think facebook is useful in the IM game, but mostly for branding. Social media doesn't really contribute much to sales. 

Monday March 25, 2013

Surminga (not verified) Said:

I have been using Facebook and promoting the use of Facebook within a clients digital strategy.

Another benefit that I find from using facebook and a way to incorporate into a blog or website is allowing users and the audience to comment via Facebook login which then opens up the Facebook discussion even further on their profiles and ours.

Wednesday July 03, 2013

Vanessa Chrales (not verified) Said:

Very true thing you have mentioned here. Facebook users are very active in searching the most appropriate things. So your content will be promoted  better if you share it in Facebook. Very nice post!! Keep Sharing like this :)

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