We're often on about the importance of AB testing multiple versions of your ads as a means of seeing what messaging really works with your audience and thereby maximizing your clicks and conversions. It's one thing to acknowledge the importance of testing, but it's another to implement that strategy if you're not sure what to test.
The folks at AdChop have put together an infographic with a bunch of ideas for things to test in your ads, including text ads and image ads (these principles also apply to landing pages, your home page and anywhere else you're looking to drive conversions and engagement). Check it out!
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