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Announcing the WordStream Internet Marketing 150: The Top Internet Marketing Software/SaaS Providers 2012

April 25, 2012
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Infographics

The Internet marketing industry is a vast sea of companies of different types and sizes, operating in areas from email marketing to crowdsourcing to SEO.

It’s virtually impossible to operate a business in 2012 without engaging in Internet marketing, and it’s very easy to get lost in this sea of providers. So we’ve created a map to guide you on your journey through the Internet marketing landscape.

The WordStream Internet Marketing 150 compiles the top software and SaaS providers currently doing business in 10 major business categories, including content marketing and blogging, conversion rate optimization, crowdsourcing, email marketing, marketing automation, pay-per-click (PPC) marketing, search engine optimization, social media management, video hosting and management, and web analytics.

To conquer web marketing, you must develop a strategy in these 10 key areas. Here is your map to help you navigate these rocky waters! (Click the map to enlarge.)

Top Internet Marketing Companies

Below you’ll find our full list of the 150+ market leaders in the Internet marketing space. We chose companies that represent innovation, value, and proven results. Offerings and services from the companies in the WordStream Internet Marketing 150 will help you save time, be more productive and grow your business.

Congratulations to all the companies who made the list! If your company was a winner, don't forget to collect your winner's badge to display on your website or blog.

Top Content Marketing & Blogging Applications

WordPress
Typepad
weebly
Posterous Spaces
Joomla
Drupal
Blog.com
SquareSpace
Acquia
Sitefinity
Alfresco
Textpattern
Kapost
Compendium
Ektron
Moveable Type
CrownPeak
Ceros

Best Conversion Rate Optimization Tools

Google Website Optimizer
Adobe Test & Target
ThomasNet Navigator Platform
Unbounce
Visual Website Optimizer
Invesp Pii Conversion Optimization
Optimizely
Ion Interactive
Monetate TestLab
Maxymiser
sitespect
Traffiliate
Vertster
Amadesa
Hiconversion Pro
Wingify Visual Website Optimizer

Top Crowdsourcing Platforms

Amazon Mechanical Turk
oDESK
Elance
99designs
Guru
PeoplePerHour.com
CrowdSPRING
Trada
IdeaScale
Telligent
CrowdSource
Accept360
Spigit
Chaordix
evly

Best Email Marketing Software

Constant Contact
AWeber
MailChimp
iContact
CheetahMail
Vertical Response
ExactTarget
Bronto
MadMimi
Campaign Monitor
Lyris
SendBlaster
NetProspex
EmailBrain
Responsys
Pinpointe On-Demand
Mailigen
Arial Software

Best Marketing Automation

Marketo
HubSpot
NetSuite CRM+
Eloqua
Silverpop Engage
Pardot Marketing Automation
Vocus
IBM Unica
Optify
SiteCore
Aprimo
LoopFuse
Genius.com
SalesFUSION 360
Alterian
Net-Results
eTrigue DemandCenter
Neolane Leads
PlanPlus CRM
Genoo Marketing Automation

Best Pay-Per-Click Marketing (PPC) Tools

WordStream
Acquisio
Marin Software
Kenshoo
Efficient Frontier
BoostCTR
Clickable
Apex Pacific BidMax
Podium adCore
ClickSweeper
Digital River KeywordMax
WordWatch
BidRank

Best Search Engine Optimization (SEO) Tools

SEOmoz Pro
Google Webmaster Tools
SEO Book
SEOQuake
MajesticSEO
Raven Tools
Searchmetrics Suite
Sistrix
DIYSEO
Web CEO
Conductor Searchlight
Ontolo
Linkdex
GShift Labs
FlamingoSoft SEO Administrator
Trend Metrix SEO Studio
Apex Pacific SEO Suite

Best Social Media Management Platforms

HootSuite
Wildfire App
Sprout Social
Radian6
Seesmic CRM
Vitrue
Adobe SocialAnalytics
Buddy Media
Awareness Social Marketing Hub
Shoutlet
Sendible
Spredfast SCRM
Crowd Factory
Crimson Hexagon
Postling
Engage121
Syncapse Platform
Mzinga

Top Video Hosting & Management

Vimeo
Brightcove
Viddler
Brainshark
Wistia
Kaltura
Ooyala
vzaar
Pixability
thePlatform
Visible Gains

Best Web Analytics Tools

Google Analytics
Adobe SiteCatalyst
IBM Coremetrics
AWStats
Clicky
KISSMetrics
Crazy Egg
Piwik
WebTrends Analytics
VisiStat
ClickTale
Woopra
Net Applications HitsLink
GoStats
OneStat
Deep Log Analyzer

Comments

Local Internet Marketing
Apr 25, 2012

Organized content is the best way to display or post an article, thank you for making it easy to digest your post.

Hans
Apr 25, 2012

Very comprehensive and excellent overview. Perhaps next time also add the marketing automation software platforms that focus on brand management, marketing operations or as Gartner calls them Integrated Marketing Managment solutions. More in the area of B2B2B and B2B2C support. This list is very much focussed on B2B and B2C channel

Elisa Gabbert
Apr 26, 2012

Fair enough, thanks for the suggestion!

Nickolass
Apr 26, 2012

Hi Elisa

I like the infographic and usually your lists and your visualisations rock, but this time I must admit that I have a bad feeling that something is missing..

Can you please share some of the criterias you have set for getting into each category?
This seems more like linkbait content than real advice content. honestly.

Who picked the list and what criterias did you set?
 

 

Elisa Gabbert
Apr 26, 2012

Hi, Nickolass,

I'm sorry to hear you feel that something is missing! We conducted internal research with input from multiple teams as well as our advisory board to inform the categories and lists. major criteria for inclusion included website traffic, size of user base and industry reputation. We believe it's a great resource for people who want an overview of major players in the space.

Nickolass
May 01, 2012

OK Elisa, I too believe it's a great ressource, for people who want an overview - as long as you tell us that this was based on internal research, and inputs from your own advisoryboard. It just proves that the Internetmarketing world is bigger than what seems obvious and that we all have a tendency to digg our own holes not being able to monitor everything unless we get the perspectives and input from outsiders. I refer to both yours and my perspective. And that's human - I guess.

We will be looking forward to see wich companies you put on the list next year. I know some who will be working their butt off to make it;-)
And please: For usability reasons (and to annoy you a bit more) - could you be so kind to add outbound links - it would be so nice if we could click on the company names and then be taken to the company websites directly.

Greetings from Norway;-)

 

Szkolenia z obsługi klienta
Feb 13, 2015

Howdy I am so thrilled I found your weblog, I really found you by error, while I was searching on Aol for something else, Anyways I am here now and would just like to say thanks for a marvelous post and a all round entertaining blog (I also love the theme/design), I don’t have time to read it all at the moment but I have saved it and also included your RSS feeds, so when I have time I will be back to read more, Please do keep up the awesome work.

Terrance Charles
Apr 26, 2012

Nice map, after 12+ years in the industry, I can say it's very accurate :) doesn't look bad as a desktop background either!

Elisa Gabbert
Apr 26, 2012

Why thank you, Terrance!

Angela Wilkinson
Apr 27, 2012

Brilliant idea Terrance! I had thought about printing it out, but on the desktop background makes it much more accessible and much less likely to get dog eared :)

Elisa Gabbert
Apr 27, 2012

Agreed!

The SEOXY Brand
Apr 27, 2012

I must say, unique infographic but overwhelming.

I don't remember you asking for critiques on your work so I will just say whew !!!

The list is super nice I must say and if you master those areas you are much more than an Internet Marketer you are an Internet Social Master !

 

SEOXY

Steve
Apr 30, 2012

I can see lots of good SEO software providers missing:

  • BuzzStream
  • AnalyticsSEO
  • CognitiveSEO
  • Wordtracker
  • Link Research Labs
  • SEMRush
  • Screaming Frog

I can also see tools that I haven't heard of and I have a list of around 100+ tools as I work in SEO software (this is really impressive!).

Tools on this list have won awards, work with the worlds top agencies and get constant attention on SEOmoz, Search Engine Land, State of Search, Search Engine Watch, Search Engine Journal etc.

This makes me really sad :-(

ben
Jun 26, 2012

Very comprehensive list! I bookmarked it.

James Gan
Jul 05, 2012

Thanks for group all these useful Internet Marketing tools in segments
In this 'social media' era, it has bring marketing into more personal level then ever :)

John Banks
Jul 06, 2012

WOW! What a list.

Lots of valuble resources here - thanks! Some of them I use or have used other not even heard of!

Thanks!

Jeremy Lancom
Jul 06, 2012

Uf, awesome list and the map is already on my pinboard next to my screen. Thanks a lot!

Faseeh Shams
Jul 12, 2012

 

An overwhelming report. I am sure as many have mentioned above, this list will dramatically change next year unless all these technologies rapidly improve themself. Internet indeed is a very fast world. 

Maybe next year you can include a new category of Search Competitor Research / Analysis Providers as well? 

Gregory Jimenez
Oct 10, 2012

Beautiful guide, thanks for upload. It really has been a valuable guide for me and for many others who are initiating us in this world of internet marketing. It really is as you say, if we do not investigate well we can get lost in this vast ocean and missed a great opportunity to leverage the internet currently offers.

Alana Tefft
Oct 17, 2012

This one looks pretty simple and easy to follow! Thanks for putting this up and sharing those list will try to follow everything for my site's marketing.

Best Email Service Provider
Oct 27, 2012

Elisa thanks you for this article. I also say without engaging internet you couldn't do marketing. As an internet marketer I know the value of internet promotion and advertising. These are the best techniques we can use for promoting our business.

Alisa (Think Big Online Marketing)
Jan 09, 2013

Thanks for the great info! It's not just about having good content, you gotta know how to get people in front of it. Cheers to you.

Jenie
Apr 16, 2013

I already knew about the SaaS but I must admit that your blog made me know more..
And the "Top Content Marketing & Blogging Application" list would surely help many people like that of me..
And also oter than list the other list that you have provided such as the Rate Optimization Tool, or The Email Marketing Software list..
All of these are so very helpful..
Thanks for the blog..

big idea mastermind
May 14, 2014

very good article, but am now a little intimidated with all this info, lol, really want to get started in internet marketing, thanks for info

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