SEO Marketing

RIP SEO Footer Links

By Larry Kim June 06, 2012 Posted In: SEO Marketing Comments: 32

Footer Links, seo footer links, footer links bad for seo, footer links good for seo, do footer links work?

Do SEO Footer Links work? Are SEO-optimized footer links at the bottom of your web pages any good for SEO or are they bad? (does it hurt SEO?). The official answer as of now is No  - that SEO footer links don't work.

Matt Cutts today announced at the SMX conference that: “We’ve done a good job of ignoring boilerplate, site wide links. In the last few months, we’ve been trying to make the point that not only is link buying like that not doing any good, we’re turning the dial up to let people know that certain link spam techniques are a waste of money.”

What have your experiences been with SEO Footer Links? Are you finding that they no longer work? Is your SEO footer hurting your traffic? Let me know what you're seeing!

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Comments

Wednesday June 06, 2012

Cory (not verified) Said:

If that is one full statement and not two combined, I think that he's specifically talking about paid links in the footer. On-site footer links have definitely gotten out of hand the past few years, but they're pretty distant from paid, sitewide footer links. There's plenty of room for Google to keep going after these types of links. One step at a time...

Thursday June 07, 2012

Harry gibson (not verified) Said:

I don't think that footer link can harm your SEO process but it can be useless after the matt cutts latest report.

Friday June 08, 2012

John Doughty (not verified) Said:

Actually, after the Penguin update to google's algorithm, there are now hurtful back links. Google has always had a problem  with having them in your footer.

I m curious how godaddy is taking this since thier website tonight sites all had footer links for the terms they wanted

Friday June 08, 2012

Emilio Espinoza Jr (not verified) Said:

In my opinion, site-wide footer links are still effective to some degree. I guess it all depends on how you use those links. These links can be useful to point to a relevant landing page within your site, in other words if I had a website which dealt with information about peanut butter and its benefits, I would definitely use a link on the footer to point to the most relevant page about peanut butter and its benefits.

 

However, I have noticed many sites which use boilerplate templates and these templates with no fault of the website owner have tons of links on the footer, in my opinion this does not look like a good design and it may be taken by the search engines as if one is spamming their own sites.  Again and in my opinion I believe that developers who build boilerplate templates need to go back and make adjustments to their templates so that the footer links  appear on the page more appealing to the consumer.

 

SEO footer links are not phasing out any time soon at least not in my opinion. They serve as an opportunity for on-page optimization.

 

Friday June 08, 2012

Auction Software (not verified) Said:

I don't think SEO footer links are going to "phase" out any time soon. They do serve as a great opportuniy for on-page optimization. This is just my opinion, Thanks for the post

Wednesday February 06, 2013

Merkeleon (not verified) Said:

There is no post just comment, how is that possible? 

Monday June 11, 2012

Ivana Petrović (not verified) Said:

Hi Larry,

In my opinion, there is one thing that everyone needs to have in mind. If you put footer links that is non-related to the site of course he won’t do you any good. For example, if you are in the flower industry and put a footer link to the technical services sites you will not gain anything.

Let the force be with yousmiley

 

Sunday September 30, 2012

Anonymous (not verified) Said:

How about the credit links on the footer? Hmmm..

Sunday July 01, 2012

Philbeaux (not verified) Said:

I can see Google limiting footer links as far as SEO goes, but having it hurt you would be absurd! You've got to have some kind of navigation on your site!

Thursday July 12, 2012

Anonymous (not verified) Said:

Do you really think Matt Cutts would tell you if footer links work???

Google would never release that type of info. I use footer links and I am still rocking it...

Monday July 16, 2012

John Romaine (not verified) Said:

I guess there's only one way to know for sure. Test it for yourself.

Just be sure to test it on a site that you can afford to "hurt".

Tuesday August 21, 2012

Vittorio (not verified) Said:

In working for an agency here in Australia, footer links apparently still work for our clients.

I guess we just need to treat footer link content just like most content post panda/penguin.  Make sure they are not "spammy" and they bring value to the target audiences.

 

 

Thursday August 23, 2012

seolike (not verified) Said:

i gues footer links are fine for optimized onpage seo. many users searching at the bootom of the page for a alternative main menu

Friday August 24, 2012

David (not verified) Said:

I've seen spammy footer links hurt a website's rankings after Penguin but they were overly abused: different keyword anchor texts, pointing in some cases, to the same internal page. In other cases, where footer link points to another language domain of the same brand (same topic, same brand domain name but different language and country domain extension)the effect still remains positive.

Sunday October 07, 2012

Mua thanh ly do cu (not verified) Said:

don't think that footer link can harm your SEO process

Tuesday October 16, 2012

Thiết kế website giá rẻ (not verified) Said:

I don't think SEO footer links are going to "phase" out any time soon.

Tuesday October 16, 2012

Thiết kế website giá rẻ (not verified) Said:

Actually, after the Penguin update to google's algorithm, there are now hurtful back links

Friday December 07, 2012

Amit Patekar (not verified) Said:

Footer links especially credit link from developer on client website with keyword are total no no. Especially after penguine and panda update.

Monday December 10, 2012

Jenny Pretty (not verified) Said:

Your article is helpful but only 50% logical. Footer sidewide links are a good way that acts like a sitemap to let visitors click on your links easier.

I think it does not hurt.

If you look at my site, then you will see more than 50 links on footer. And, I am doing good so far.

Thanks.

Sunday December 16, 2012

Sua dieu hoa tai nha Ha Noi (not verified) Said:

I don't think that footer link can harm your SEO process but it can be useless after the matt cutts latest report.

Friday December 21, 2012

Johnson (not verified) Said:

can we keep Company name in fotter like powerd by Company name or Web Design by Company name and make link as dofollow after that Google punished the websites please reply and share your views...

Monday December 31, 2012

Xe dap dien (not verified) Said:

I m curious how godaddy is taking this since thier website tonight sites all had footer links for the terms they wanted

Wednesday February 06, 2013

Merkeleon (not verified) Said:

I don't think they do not count the links, it's still working for me. 

Thursday February 21, 2013

Easy Street (not verified) Said:

As a part-time web designer, I continue to add a link to my website in the footer of all created sites.  In addition, I have SEO'd many of the sites that I designed.  I have noticed absolutely nno negative effects whatsoever.  Of cours, that is with only one link....

Sunday May 12, 2013

nate (not verified) Said:

They still work, i see some sites using them and ranking high for keywords that pull decent volume. 

 

Tuesday June 25, 2013

Daniel Law (not verified) Said:

Side-wide footer links seems to be working well for us.

Saturday July 06, 2013

Webmaster (not verified) Said:

Matt Cutts own blog is hiding a studiopress link in his footer. The display property is set as display:none.

This is something very confusing. On one had he strictly warn about hiding links in footer of a website and on the other hand he himself hides a link in the footer of his website.

Here is the complete story -

http://webmasterfacts.com/matt-cutts-using-css-to-hide-text-and-links-on...

Tuesday August 13, 2013

cameron (not verified) Said:

I removed my websites navigation.  Instead I use image internal links or the sitemap footer for visitors to get around.

Saturday September 28, 2013

Kapil Jekishan (not verified) Said:

As my observation footer link is not harmful for total seo process but it can be useless and poor links nothing else.

 

Friday November 29, 2013

Mat (not verified) Said:

Seem to still work for me. Hmm... may have to do some more testing.

Saturday December 21, 2013

Sahil (not verified) Said:

I think it can work, Specially if used well because links have been effective in the past and can still be.. Just use them intelligently.

Wednesday February 05, 2014

Mon Villarin (not verified) Said:

Do you think footer links is still effective today with the penguin update? And also, does footer links still works even

the link came from a irrelevant site?

 

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