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RIP SEO Footer Links

June 06, 2012
32
SEO Marketing

Footer Links, seo footer links, footer links bad for seo, footer links good for seo, do footer links work?

Do SEO Footer Links work? Are SEO-optimized footer links at the bottom of your web pages any good for SEO or are they bad? (does it hurt SEO?). The official answer as of now is No  - that SEO footer links don't work.

Matt Cutts today announced at the SMX conference that: “We’ve done a good job of ignoring boilerplate, site wide links. In the last few months, we’ve been trying to make the point that not only is link buying like that not doing any good, we’re turning the dial up to let people know that certain link spam techniques are a waste of money.”

What have your experiences been with SEO Footer Links? Are you finding that they no longer work? Is your SEO footer hurting your traffic? Let me know what you're seeing!

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Comments

Cory
Jun 06, 2012

If that is one full statement and not two combined, I think that he's specifically talking about paid links in the footer. On-site footer links have definitely gotten out of hand the past few years, but they're pretty distant from paid, sitewide footer links. There's plenty of room for Google to keep going after these types of links. One step at a time...

Harry gibson
Jun 07, 2012

I don't think that footer link can harm your SEO process but it can be useless after the matt cutts latest report.

John Doughty
Jun 08, 2012

Actually, after the Penguin update to google's algorithm, there are now hurtful back links. Google has always had a problem  with having them in your footer.

I m curious how godaddy is taking this since thier website tonight sites all had footer links for the terms they wanted

Emilio Espinoza Jr
Jun 08, 2012

In my opinion, site-wide footer links are still effective to some degree. I guess it all depends on how you use those links. These links can be useful to point to a relevant landing page within your site, in other words if I had a website which dealt with information about peanut butter and its benefits, I would definitely use a link on the footer to point to the most relevant page about peanut butter and its benefits.

 

However, I have noticed many sites which use boilerplate templates and these templates with no fault of the website owner have tons of links on the footer, in my opinion this does not look like a good design and it may be taken by the search engines as if one is spamming their own sites.  Again and in my opinion I believe that developers who build boilerplate templates need to go back and make adjustments to their templates so that the footer links  appear on the page more appealing to the consumer.

 

SEO footer links are not phasing out any time soon at least not in my opinion. They serve as an opportunity for on-page optimization.

 

Auction Software
Jun 09, 2012

I don't think SEO footer links are going to "phase" out any time soon. They do serve as a great opportuniy for on-page optimization. This is just my opinion, Thanks for the post

Merkeleon
Feb 06, 2013

There is no post just comment, how is that possible? 

Ivana Petrović
Jun 11, 2012

Hi Larry,

In my opinion, there is one thing that everyone needs to have in mind. If you put footer links that is non-related to the site of course he won’t do you any good. For example, if you are in the flower industry and put a footer link to the technical services sites you will not gain anything.

Let the force be with yousmiley

 

Anonymous
Sep 30, 2012

How about the credit links on the footer? Hmmm..

Philbeaux
Jul 01, 2012

I can see Google limiting footer links as far as SEO goes, but having it hurt you would be absurd! You've got to have some kind of navigation on your site!

Anonymous
Jul 12, 2012

Do you really think Matt Cutts would tell you if footer links work???

Google would never release that type of info. I use footer links and I am still rocking it...

John Romaine
Jul 16, 2012

I guess there's only one way to know for sure. Test it for yourself.

Just be sure to test it on a site that you can afford to "hurt".

Vittorio
Aug 21, 2012

In working for an agency here in Australia, footer links apparently still work for our clients.

I guess we just need to treat footer link content just like most content post panda/penguin.  Make sure they are not "spammy" and they bring value to the target audiences.

 

 

seolike
Aug 23, 2012

i gues footer links are fine for optimized onpage seo. many users searching at the bootom of the page for a alternative main menu

David
Aug 24, 2012

I've seen spammy footer links hurt a website's rankings after Penguin but they were overly abused: different keyword anchor texts, pointing in some cases, to the same internal page. In other cases, where footer link points to another language domain of the same brand (same topic, same brand domain name but different language and country domain extension)the effect still remains positive.

Mua thanh ly do cu
Oct 07, 2012

don't think that footer link can harm your SEO process

Thiết kế website giá rẻ
Oct 16, 2012

I don't think SEO footer links are going to "phase" out any time soon.

Thiết kế website giá rẻ
Oct 16, 2012

Actually, after the Penguin update to google's algorithm, there are now hurtful back links

Amit Patekar
Dec 07, 2012

Footer links especially credit link from developer on client website with keyword are total no no. Especially after penguine and panda update.

Jenny Pretty
Dec 10, 2012

Your article is helpful but only 50% logical. Footer sidewide links are a good way that acts like a sitemap to let visitors click on your links easier.

I think it does not hurt.

If you look at my site, then you will see more than 50 links on footer. And, I am doing good so far.

Thanks.

Sua dieu hoa tai nha Ha Noi
Dec 16, 2012

I don't think that footer link can harm your SEO process but it can be useless after the matt cutts latest report.

Johnson
Dec 21, 2012

can we keep Company name in fotter like powerd by Company name or Web Design by Company name and make link as dofollow after that Google punished the websites please reply and share your views...

Xe dap dien
Dec 31, 2012

I m curious how godaddy is taking this since thier website tonight sites all had footer links for the terms they wanted

Merkeleon
Feb 06, 2013

I don't think they do not count the links, it's still working for me. 

Easy Street
Feb 21, 2013

As a part-time web designer, I continue to add a link to my website in the footer of all created sites.  In addition, I have SEO'd many of the sites that I designed.  I have noticed absolutely nno negative effects whatsoever.  Of cours, that is with only one link....

nate
May 12, 2013

They still work, i see some sites using them and ranking high for keywords that pull decent volume. 

 

Daniel Law
Jun 25, 2013

Side-wide footer links seems to be working well for us.

Webmaster
Jul 06, 2013

Matt Cutts own blog is hiding a studiopress link in his footer. The display property is set as display:none.

This is something very confusing. On one had he strictly warn about hiding links in footer of a website and on the other hand he himself hides a link in the footer of his website.

Here is the complete story -

http://webmasterfacts.com/matt-cutts-using-css-to-hide-text-and-links-on-his-own-blog/

cameron
Aug 13, 2013

I removed my websites navigation.  Instead I use image internal links or the sitemap footer for visitors to get around.

Kapil Jekishan
Sep 28, 2013

As my observation footer link is not harmful for total seo process but it can be useless and poor links nothing else.

 

Mat
Nov 29, 2013

Seem to still work for me. Hmm... may have to do some more testing.

Sahil
Dec 21, 2013

I think it can work, Specially if used well because links have been effective in the past and can still be.. Just use them intelligently.

Mon Villarin
Feb 05, 2014

Do you think footer links is still effective today with the penguin update? And also, does footer links still works even

the link came from a irrelevant site?

 

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