AdWords Tips

Google AdWords Display Network Tab: How to Use the Reconfigured Display Network Tab

By Tom Demers June 11, 2012 Posted In: AdWords Tips Comments: 1

This is another post in a series aimed at helping advertisers to better understand how to leverage all of the various tools in the AdWords interface to help get the most out of their campaigns. Previously we’ve offered guides to using:

Google recently reconfigured how advertisers can manage their display campaigns, and in this post we’ll walk through the new Google AdWords display network tab.

Using the Google AdWords Display Network Tab

As with most of the main tabs within AdWords (keywords, ad text, etc.) you access the display network tab to view all campaigns, a specific campaign, or even drill down to a specific ad group. Once you do you can then drill down to a few different views:

AdWords display network tab

You can now look at several areas of the display network in one place that were previously a bit spread out:

Display Keywords

With this view you can look at the keywords that make up your ad group along with associated metrics, and you can also tweak your campaign’s targeting options by clicking the “Change display targeting” button pictured above:

AdWords Display Keywords

As you can see from this interface you can manage everything from keywords to placements to topics and interests/remarketing. This can be a good short cut for making quick changes to any of these areas within your display campaign. That change display targeting button also persists through the other sub-tabs for the display network tab (placements, topics, and interests & remarketing).

Placements

As with the keyword and search query reports for search campaigns, the in-depth placement report AdWords offers is critical for optimizing display campaigns. This tab will give you access to performance data for the Web sites your ads are placed on. You can then manage bids at the placement levels, exclude certain placements, or move a placement to managed placements. You can also get additional data about placements from the automatic placement report in the dimensions tab.

Topics and Interests & Remarketing

Similar to the placements tab, these are good areas to drill down and analyze the performance of various topics you might be targeting as well as remarketing audiences.

Navigating this new display tab is relatively easy, and ultimately it’s really just taking components from various places within the AdWords interface and making them easier and quicker to access. Understanding where to find this information and where to make these changes is critical, as optimizing your display campaigns requires you to analyze the performance of different placements, audiences, and keywords and make changes appropriately.

AdWords Performance Grader




If you enjoyed this post, please consider leaving a comment.

Comments

Tuesday August 28, 2012

Anon (not verified) Said:

Hi,  I have a love hate relationship with the new display network tab.  I love the concept, but hate the execution.  It is now much harder to compare your managed and automatic placements as there is a lack of a comparison table.   Actually I can think of more reasons why I dislike it than reasons why I like it.  There hasn't been much response to this new display network tab, and i am wondering if my opinion is the only negative opinion.  Would be nice to know what other people think about this new tab.    I for one though still use the old tab, as I find placement management much more important than keyword management.  

I can't wait until they allow us to target websites using exact match.  It is a long time coming.

Leave a Comment

Type the characters you see in this picture. (verify using audio)
Type the characters you see in the picture above; if you can't read them, submit the form and a new image will be generated. Not case sensitive.
 
Free Keyword Tool

Get thousands of relevent keyword suggestions - more,
faster, free!

Free Keyword Niche Finder

Discover profitable pockets of keywords for your
business.

Free Negative Keyword Suggestion Tool

Identify wasted spend before it happens and increase
your paid search ROI.

Contact Us | Company | Support | Site Map | Trademarks | Privacy Policy © 2007-2014 WordStream, Inc. All rights reserved.