AdWords Tips

AdWords Live Chat Ad Extension Now In Beta!

By Larry Kim June 15, 2012 Posted In: AdWords Tips Comments: 3

Breaking News!

Adwords Releases New Live Chat Ad Extensions! Take a look at this incredible screenshot!

Adwords Chat Extension, adwords live chat ad extension, live chat ad extension

What is the New AdWords Live Chat Ad Extension

This new Ad Extension appears to enable a live chat session by clicking on the "Live Chat" icon within the Google AdWords ad! The chat extension has not been announced by Google yet in any official capacity.

This exciting new ad extension builds on many other interesting ad extensions released by Google in the last year including:

Personally, I am very excited by Live Chat Ad Extensions in AdWords because it greatly reduces the the time it takes to speak to your leads, which should lead to higher conversions, since we know that buyer interest decays over time.

Pay Per Chat Marketing?

What do you think of the new Live Chat AdWords Extension? (also known as "Chat in Ads"). Are you ready for Pay Per Chat Marketing? What Ad Extensions would you like to see next? Write your thoughts in the comment fields below!

 

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Comments

Wednesday June 20, 2012

Marina (not verified) Said:

I am very interested in the live chat ad extension, do you know when it will work for the public?

Thursday June 21, 2012

Rob Burns (not verified) Said:

Interesting test. And I suspect that's what it is - Google tests a ton of stuff out, looks at the data and then lets the numbers tell them if its worthwhile.

I can see a number of issues with it including the fact that a customer service rep will have to be present to answer live chats. That adds business cost.

Plus, will customers be asking questions they can already find the answers to on your website?

It may be beneficial for certain products. But if this really takes hold, what I can really see is the wholesale adoption of on-site live chats leveraging the power of the medium for both organic and paid traffic and crucially, after the customer has found out a bit more information from the website.

I suspect it is likely to see the highest adoption where click costs are highest and where it's more difficult to differentiate.

Where markets are saturated and product offerings are too similar it might make the difference.

Will it work? I'm unsure if it's a winner, but I'll be looking with interest and conducting some tests when it's deployed for Google Adwords in the UK.

 

Sunday November 11, 2012

Anonymous (not verified) Said:

I love chat. It moulds around you. There are no costly phone calls, or long winded menu options only to get cut off. You might have to wait a few minutes to get an answer, and it's basically the same as email, but it just seems more personal and attentive because the whole point of chat (unlike email) is that because it's there, there is some kind of a promise that someone will be there to answer. I think it would be great, as long as it wasn't on every website, like the cookie notifications now (arrgh, ok i get it, all websites have cookies! Stop making me click stuff!) In this increasingly competative world, with a large proportion of countries looking for ways to grow and still struggling, I say that there is always room at the top, and if you try hard enough you will always succeed, as long as you're doing it better than the guy next to you (and that guy changes all the time). This is a good idea, and the more good ideas google comes up with, the more chance i have of making some money because it's one more opportunity for me to be 1 step ahead of the game! Love it! Just please don't Charge me for it!

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