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RIP Clickable, Inc.

June 15, 2012
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Search Engine Marketing

Clickable Inc, Clickable, Clickable PPC, Clickable Syncapse, Clickable Acquired, Clickable AdWords

In case you missed it, Syncapse yesterday announced that it had acquired Clickable, Inc.!! (Go to clickable.com for additional details!)

Clickable had been at one point been a direct competitor of WordStream, but much less so in the last year because:

  • Clickable changed their product direction away from PPC /AdWords/Search Engine Marketing and instead focused more on Social Media and Facebook Advertising.
  • Clickable changed their target market away from small and medium-sized businesses towards larger, up-market companies.

I don't know much about the Clickable acquisition -- I'm just as surprised as everyone else! But here’s what I do know:

  • We've seen a growing flow of customers who were ex-Clickable users in the last 6 months. SMBs need help with paid search / AdWords and we are laser-focused on helping them.
  • The rumored deal terms reported in All Things Digital seems to imply a fire sale?

Clickable just raised $12M in the last quarter of 2011 lead by their partner American Express (less than 8 months ago!).

What happened at Clickable?

What have you been hearing about the Syncapse-Clickable acquisition? Are you a Clickable customer? If so what are your thoughts? Share your thoughts in the comments field below!

Update: Syncapse is Collapsing

On July 23, 2013, CBS News reports that Syncapse has layed off the majority of their employees and the company is in bankrupcy.

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