Google Knowledge Graph Gets Fancy with Slider Results at Top of Page

By Elisa Gabbert August 31, 2012 Posted In: Google Comments: 5

Yesterday, blanking on the name of the movie Magnolia, I googled the phrase “tom cruise movies,” and saw a really surprising result (click the image to enlarge):


Movie SERP


Knowledge Graph on Steroids!!! This huge, sliding row of movie posters at the top of the page – very reminiscent of Netflix’s browsing design – is beyond eye-catching; it’s practically all I can see. When you click on one of the movie posters, you’re directed to a new SERP, as though you searched for the name of that movie:


Knowledge Graph SERP


Larry saw something similar this week on his mobile phone while doing a tourism-related search:


Tourism SERP


What’s Going on Here?

You haven’t forgotten my big conspiracy theory about the Google Knowledge Graph, have you? I suspect that Google is trying to train users to pay more attention to the parts of the page that have traditionally been reserved for ads. They started with the right side of the screen; now they’re using the very top of the SERP (again, space that’s usually given over to sponsored results) with big, flashy, colorful, clickable pictures. People see movie posters and think, “Hey! That’s exactly what I was looking for!” Then next week, when they do a commercial search for something like “single-serving coffee makers,” they see big pretty pictures again – only this time, those pictures are product listing ads. Products listings are now a “purely commercial model.” That means clicking them results in revenue for Google.

Have you seen a SERP like this, and if so, what type of search was it for?

Google Alerts RSS Feed

If you enjoyed this post, please consider leaving a comment.


Monday September 03, 2012

Steven Millard (not verified) Said:

This is the first time I have seen search results like this it doesn't happen to me when I do it. Maybe because I am on, anyways very interesting google is divulging into wikipedia and imdb territory. Interesting. Internet Marketing Products & Newsletter

Tuesday September 04, 2012

Terry Van Horne (not verified) Said:

If I were buying ads.... I'd appreciate that they are not putting ads on Knowledge graph results. cuz quite simply they aren't transcational queries! So good on 'em for knowing what both users and advertisers want.

Tuesday September 04, 2012

Elisa Gabbert Said:

Yes, it's interesting, they're finding a way to do something with that space on queries where they're not making any ad revenue.

Thursday September 27, 2012

Patrick Williams (not verified) Said:

This is a very smart move for google.  Bing has been stepping up there search game.  As an seo specialist for, I see new trends almost daily.  I appreciate the great content so I can stay informed and better serve my clients.  

Thursday November 29, 2012

Baytech Web Design (not verified) Said:

Really very interesting and day-by-day google gone even more smarter and above content is superb,I appreciate it.

Leave a Comment

Type the characters you see in this picture. (verify using audio)
Type the characters you see in the picture above; if you can't read them, submit the form and a new image will be generated. Not case sensitive.
Free Keyword Tool

Get thousands of relevent keyword suggestions - more,
faster, free!

Free Keyword Niche Finder

Discover profitable pockets of keywords for your

Free Negative Keyword Suggestion Tool

Identify wasted spend before it happens and increase
your paid search ROI.

Contact Us | Company | Support | Site Map | Trademarks | Privacy Policy © 2007-2014 WordStream, Inc. All rights reserved.