Content Keywords FAQ: How to Use SEO Keywords for Content Marketing

By Elisa Gabbert October 03, 2012 Comments: 45

There’s no content without keywords – unless you’re building a website out of nothing but images and video, which, frankly, we don’t recommend. So if you’re trying to get on board the content marketing train, you’ll need to be thinking about keywords. How do keywords fit into your content marketing strategy? Where do you start with keyword research for content marketing?

Start here! These are the top 10 most frequently asked questions I hear about using keywords in marketing content.

Table of Contents

  1. What’s the best keyword tool to use for content marketing?
  2. Should I target head terms or long-tail keywords in my content?
  3. How many times should we use the keyword on the page?
  4. Where on the page should the keyword appear?
  5. Is it OK to target multiple keywords on the same page?
  6. I published this great content last week. Why am I not ranking for my targeted keyword yet?
  7. How can I rank for a really competitive keyword?
  8. Should I target different kinds of keywords on my blog and my main website?
  9. Should I target timely, trending keywords or evergreen keywords?
  10. Do B2B keywords differ from B2C keywords?

What’s the best keyword tool to use for content marketing?

The best keyword tool is whichever one you’ll use regularly. But ideally, you’ll have a handful of keyword tools in the rotation to consult for different purposes. Some good options include:

We also recommend that you step outside the keyword tool box and use these other sources for finding SEO keywords for your content:

  • Your site’s analytics: Your keyword referrals from Google Analytics or your web analytics app of choice are a great source of keyword data – one that’s personalized, private, and renewable. Unfortunately, a lot of those keywords are hidden behind the “not provided” curtain now; further, you won’t find (many) keywords that don’t appear anywhere on your site, so it may not be helpful if you’re looking to branch into totally new areas, content-wise.
  • Your PPC account: PPC and SEO should work together! If your business uses paid search, scan those search query reports for keywords you can incorporate in your content strategy. (Google gives you full access to your AdWords search queries, no longer true for organic search.) You can also use PPC to test out new keywords and see if they perform well with your audience. If a term converts through PPC, it’s probably worth targeting via SEO too.
  • The world around you: Keywords are everywhere! Pay attention when you’re using Google or Bing – Google Suggest is a great source of keyword ideas and keyword modifiers. What terms do your peers and competitors use to describe the types of products or services you sell? What about your customers? They’re not always the same vocabulary.

Should I target head terms or long-tail keywords in my content?

Both! A well-rounded website should target multiple keyword types and lengths. When strategizing content for your website, think in terms of a keyword taxonomy. A taxonomy is a tree-shaped structure that gets more and more specific as you move to the ends of the branches. For example, if you run an e-commerce site that sells shoes, one branch of this taxonomy might look like this:

Shoes > Women’s Shoes > High Heels > Open-Toe High Heels > Open-Toe High-Heel Slingbacks

Your site should have content targeting all of these terms, from the head (“Shoes”) down to the long tail.

Remember, the type of content you focus on will depend on your business goals and what type of website you operate. To use an example for a non-e-commerce site, let’s say you run a catering business. You might want to start writing a food blog to help build out your catering site and drive relevant traffic and links. You can plan out content for your food blog based on a similar taxonomical structure, e.g.:

Baking > Cakes > Cupcakes > Chocolate Cupcakes > Cream-Filled Chocolate Cupcakes  

But instead of creating conversion-optimized product pages, you’ll be sharing recipes, posting how-to videos (“how to frost a cupcake”), and so on. In this case you’re building your business and brand by exhibiting expertise, rather than trying to sell product directly through your content.

Thinking in terms of taxonomies will help you plan and create content in a logical way. Need ideas for new content? Look for holes in your taxonomy. (Have you written lots of posts about chocolate cupcakes but very few about fruit-flavored cupcakes?)

Keyword Content Marketing FAQ Offer

How many times should we use the keyword on the page?

There is no ideal number of times to use a keyword on a web page. How many times the keyword appears on the page will vary depending on the type of content you have created, how long it is, and other factors. Instead of worrying about a number or an ideal rate of keyword density, focus on relevance, uniqueness and value. Ask yourself these three questions:

  1. Would someone using this keyword find my content relevant to their search?
  2. Would someone using this keyword be able to find this same content somewhere else?
  3. Would someone using this keyword be satisfied with the content I’m providing?

If your content is truly relevant to the keyword, it should naturally appear in the content at a reasonable rate, so that both readers and search engine spiders can tell what your content is about. Still confused? Move on to the next question to learn where your keyword should appear on the page.

Where on the page should the keyword appear?

Try to use your main keyword, or a variation of it, in all of these key places on the page:

  • The URL
  • The title and H1 tags
  • The first sentence or at least the first paragraph
  • Subheads (consider using a table of contents with jump links, as I did in this post, if your content is long)
  • Image file names and alt text
  • The meta description
  • In links to related content

Read over your content from a keyword perspective before you publish. If there are long sections of text (several paragraphs in a row) where your keyword or a variation of it doesn’t appear, ask yourself if that content is really relevant to the keyword at hand. On the other hand, make sure you aren’t using the keyword so often that it sounds like a robot wrote it. Read your text out loud to a friend or in an empty room to see if it sounds natural. When you’re talking about how to clean a litter box, you’ll naturally use the term “litter box” every few minutes or so, but you won’t use it in every single sentence.

In short, be relevant, but be human.

Is it OK to target multiple keywords on the same page?

Here’s a secret: Every piece of content you create, whether you intend it to or not, includes multiple keywords. Any combination of words on the page might end up being a “keyword.” Let me illustrate this with an example. Take our PPC bid management guide. The primary keyword I was trying to target was “PPC bid management,” but both the title and URL also include a longer keyword (“PPC bid management guide”) and a shorter keyword (“bid management”). Other SEO keywords driving traffic to the page include “bid management process,” “ppc bid management software,” “typical ppc bid,” and “adwords automated bid management benefits,” among others. So even though the page is “optimized” for “PPC bid management,” it’s ranking on a number of other related keywords.

That doesn’t mean you shouldn’t choose a primary keyword to target in each piece of content. You should! Use that keyword in your title and URL. However, variations on your main keyword will naturally be peppered throughout your content. When you’re targeting a keyword, you might want to have a handful of “sub-targets” in mind. Also, if you find that your content is getting traffic from a related keyword that doesn’t actually appear on the page, go back and add it in. For example, let’s say you have a few visits for the term “best time to exercise,” landing on a page that has all those words on the page but not in that order. You could add in a subhead like “What’s the best time to exercise?” – better optimizing the page for that sub-target keyword.

Content keyword generator

I published this great content last week. Why am I not ranking for my targeted keyword yet?

Any number of reasons:

  • Your page isn’t fully optimized for your target keyword.
  • Your page needs more time to accrue link juice and authority.
  • Your domain/website doesn’t have enough authority to compete.
  • You haven’t promoted your content.
  • Your content doesn’t add real value.
  • Your content is not unique.

Keep trying and consider targeting less competitive keywords in the meantime.

How can I rank for a really competitive keyword?

If your website is relatively new or low on authority, you may be out of luck – it’s very hard to rank for a popular keyword with a new website. Here are some things to try:

  • Create a truly unique, authoritative resource based on that keyword. If you can provide rich content that addresses a competitive keyword better than anyone else, you stand a good chance of rising through the ranks.
  • Go big with a major linkbait effort. Links still count for a lot with Google. You can accrue a large number of links in a small amount of time with a concentrated outreach effort and a compelling piece of content.
  • Target the keyword with video. Fewer sites are using video for marketing than regular text, so it’s often easier to rank on the first page with a targeted video.
  • Target lots of long-tail variations of the keyword first. Then create an index page, optimized for the main keyword, to house all that related content.

If this competitive keyword is what your business is all about, consider buying an exact-match domain name. This has traditionally held a lot of weight with the search engines, but note that Google is taking action to reduce rankings for low-quality sites with exact-match domains. If you’re going to shell out for a pricy domain, make sure your site is worth the cost.

Should I target different kinds of keywords on my blog and my main website?

As usual, it depends on your business model, your business goals, and what kind of site you have. One approach is to align keyword and content types with your marketing funnel. You might choose to focus blog content on visitors at the top of the funnel – people using informational keywords to explore the area you do business in. These top-of-funnel keywords might include how-to keywords (people looking for help with a process) or other kinds of terms that you can address with a quick guide, list, or video. In general, blogs are more successful if they use a “soft sell” approach, offering expertise and/or entertainment rather than obvious product marketing.

You could then focus your main website content on branding and product keywords – keywords that are further down the marketing funnel and show more intent to purchase. These keywords might include long-tail brand names (“dell inspiron laptop docking station”) or other clearly transactional keywords (“buy blank video tapes”).

This image illustrates how keyword intent relates to the buying cycle. Consider focusing blog content on the “interested” and “evaluating” stages rather than “ready to buy”:

SEO Keywords, Keywords Buying Cycle, Content Buying Cycle

However, this is only one possible approach! Our website, for example, targets evergreen keywords on both our blog and in our main website pages.

Should I target timely, trending keywords or evergreen keywords?

Say it with me now: It depends on your business model and business goals. Almost every type of website should be targeting evergreen keywords (keywords that sustain healthy volume over time), but some websites should target timely trending keywords as well. In particular, if your business model is such that you need to drive large numbers of traffic because your site is supported by ad revenue, chasing high-volume search terms that are trending in the news could be very beneficial for you.

However, if it’s more important that your SEO traffic be targeted and qualified so that a healthy portion of it converts into leads or sales, most of your focus should be on evergreen keywords. Creating content that is optimized for evergreen keywords will drive the right kind of traffic to your site for months or even years to come.

Do B2B keywords differ from B2C keywords?

If you’re a business-to-business (B2B) company rather than business-to-consumer (B2C), should you be targeting different kinds of keywords? Probably slightly different, yes. Here are four kinds of keywords that specifically speak to B2B audiences:

  • Reviews, Comparisons, and Testimonials – Feedback from past or current customers is an important part of almost any buying decision, but it can be especially important for big-ticket items like corporate software or solutions. Prospects may be looking for more information before they sign the check, so to speak, so consider using modifiers like "reviews," "testimonials," and "feedback" in your copy. Also consider "X vs. Y" keywords (e.g., "Microsoft Office vs. Google Docs" or "Oracle vs. MySQL") – clients may be looking for comparisons between your offering and that of your competitors. Other terms to consider are "proof of concept," "business case," and "return on investment" (or "ROI").
  • Jargon – It's generally a mistake to use jargon when you're targeting consumers – a first-time furnace buyer isn't going to use the same fancy terminology as an HVAC industry veteran. With corporate customers, however, you often can use jargon – as long as you don't overdo it. Business customers use the language of their business every day, so those insider terms won't be jarring or unfamiliar to them. Of course, you need to remember to use the jargon of their world, not necessarily yours.
  • Services Terms – B2B clients are often looking for specific business services, such as consulting, web design, event catering, third-party health care management, job placement services and so on. These service names also work as keywords. When possible, choose keywords that distinguish between B2B and B2C services – for example, "corporate catering," "office catering," or "business catering" versus "wedding catering" or "private catering."
  • Career Development Terms – Business clients are more likely to be looking for white papers, webinars, online certification courses, conferences and other learning opportunities to stay on top of their field. Accordingly, these types of educational content and events are great lead generation opportunities. Keyword modifiers like "learn" and "guide" can help you attract people looking to grow their industry knowledge.

What Else Do You Want to Know?

Do you have other questions about using keywords in your marketing content? Let us know in the comments!

Content keywords Google




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Comments

Friday August 02, 2013

Rida Kazmi (not verified) Said:

Hi Elisa Gabbert,

Greetings of the day, I really like your article and appreciate the way in which you reply to all the comments separately.

I need you help and guidance, I want to develop a new website that will categorized in health & fitness, beauty tips, fashion and gossip etc. I have no idea that how to start SEO for a new website. Kindly, will you tell me that how to start SEO to get high rank in Google? I feel that it will be difficult for you to tell all the procedure in the detail but it will be your kind favor if you tell me about at least following points;

  • Should I use all keywords in the index page or use keywords in category achieve related to that category?
  • How much keyword should I use for every category?
  • Should I put articles onto my website first or I start basic SEO then start publishing articles?
  • Is it will be a good approach that first I only crate  categories and keywords of respective categories and then submit sitemaps to different search engines like Google and Bing. When search engines start indexing my web then I start publishing articles to web>
  • How much tags I should use in a single post?

I thank you in anticipation for your support.

Rida Kazmi

 

 

 

Saturday September 21, 2013

Tyson (not verified) Said:

Great post. Keyword research is key to a successful SEO/PPC Campaign. You can think that you know the words that convert, but oftentimes, you don't truly know because each market and each industry is often different.

Friday September 13, 2013

awais khan (not verified) Said:

yes nice and very construvtibe information and i trying same tactics for my website page and its is relatively too much better position as compare to other pages.excellent seo tactics i am really happy to apply those tactics.

Monday July 14, 2014

SEO Guy (not verified) Said:

Hello Elisa;

This has got to be one of the best posts I have ever come across! Thank you so much; it`s a lonely business, being a "one man show" and trying to do everything re local seo in South Africa. I am constantly on the look out for ways and means to vary my seo approach; you are bookmarked and I will be returning regularly.

 

 

Sunday August 25, 2013

Tanvir (not verified) Said:

 Elisa, Thanks a lot for such an informative article based on keyword. I just wanted to know one thing,

If I write content and make 1/2 sentence and 5/6 words BOLD. Is that going to help me to bring those words/sentences in search engine?

 

Thursday August 15, 2013

Ronald C. Rodriguez (not verified) Said:

hi, nice coverage and very good presentation but i have some question, besides Google AdWords Keyword Tool & Majestic SEO Keyword Checker, which tools are really helpful for keyword analysis? It will very helpful for me if anyone share with me this info.Thanks smiley

Monday August 26, 2013

Elisa Gabbert Said:

@Tanvir, it's generally accepted that bold text won't help you rank in the search engines, but you could always run a test to find out for yourself. Bold text might also make your article more readble, if used judiciously of course.

Wednesday October 03, 2012

Victor Pan Said:

How do I find high volume, low competition keywords?

I feel like such a troll asking this question. Curious what you think!

Wednesday October 03, 2012

Elisa Gabbert Said:

High volume and low competition? Does such a thing exist?!

Wednesday October 03, 2012

Victor (not verified) Said:

It's the most common "expert seo advice" that I rerererere-read every time keyword research is brought up - "Find high volume keywords that your competitors haven't yet discovered!"

They do exist, they're just hard to come by when you're doing keyword research for a well SEO-ed industry - to also have them also be relevant to your business makes it even harder.

KEI... I haven't heard Keyword Efficiency Index for a while. IMO, arbitrary formulas are arbitrary.

Wednesday October 03, 2012

Elisa Gabbert Said:

I think, as I believe I wrote in the post, that there's a "sweet spot" -- high ENOUGH volume, low ENOUGH competition. That's where I'd focus my efforts. :)

Wednesday October 03, 2012

Larry Kim Said:

ha ha this reminds me of KEI - something that was offered by wordtracker. It may still be available. It was basically a ratio of estimated search volume over number of documents containing that word.

Wednesday October 03, 2012

Liam Moore (not verified) Said:

I believe Google Keywords is a good place to start as its free and shows the competition for each Keyword or Keyphrase and the monthly volume that searches it. 

4% density is the general rule of thumb for the amount of keywords used in a single article or blog post. This can be analysed with a free tool such as traffic travis. I'm sure this is very open to debate.

Good article by the way, very informative, Offers alot of tools to check out!

Thursday October 04, 2012

Ilmu Komunikasi (not verified) Said:

Thx Elisa,

Great Article! Keywords are very important to SEO.

Thursday October 04, 2012

Nathan (not verified) Said:

While keywords are still important it's more important to focus on creating engaging content that people will want to read and share. This is a more sustainable way of marketing rather than simply writing for the sake of keywords. Also use Google alerts to keep up with the latest news within your industry which will give you some great ideas for content people will be interested in.

Thursday October 04, 2012

Elisa Gabbert Said:

There's a misconception among some marketers that if you do keyword research or write keyword-driven content, you're writing for "the sake of keywords" only. It's perfectly feasible to target keywords systematically and still produce awesome content.

Thursday October 04, 2012

Nandkishor (not verified) Said:

Keyword has always been a part of content if the content has been planned to market. Keeping in mind both, search engine and user - it has become more crusial for content writer and as well as search engine optimizer to find the queries that best suite the user need and follows the search engine guidelines. 

Thursday October 04, 2012

Lisa Braw (not verified) Said:

Hey Elisa,

Thanks for a great read, very detailed and informative.

I will be sure to consider this and put this information to action when choosing my keywords.

Friday October 05, 2012

Sai Raajyam (not verified) Said:

Thanks for your valuable post. :)

Friday October 05, 2012

Jason Diller (not verified) Said:

i wish i had this post two years ago.  great job guys.

cheers!

Monday October 08, 2012

Nick Stamoulis (not verified) Said:

When it comes to incorporating keywords into content for SEO, it has to be natural.  Don't force it.  You never want to ruin the user experience by making the content copy look spammy. 

Monday October 08, 2012

Thor (not verified) Said:

Wow, this is an excellent post!  I am now looking at the tools you mentioned especially the Google keyword Tool. Thanks for this! I really need it to boost search engine traffic to my blog.

Tuesday October 09, 2012

Andrew McVay (not verified) Said:

very valuable info...thanks Elisa for shining a light on this. I think due to the information overload regarding SEO, people are first and foremost struggling to optimize the way to seperate the wheat from the chaff nowadays. If one manages to do that, you are one step ahead of getting to work with your site. But again, I think if people find your article they are already half a step further than most others ;-) Thx and have a great day.

Tuesday October 09, 2012

Kevin (not verified) Said:

This is a beautiful post and clears up in a lot of the issues that people have in building out websites and trying to rank them!  You know, I think that this post has almost more value when looked at through the lens of a consultant that is answering these types of questions for customers. I do a bit of Seo consulting on the side and this is an excellent post to put together a FAQ for prospective customers.  More and more it seems like educating customers is the driving force in getting good reviews and repeat business, not to mention word-of-mouth :)

Tuesday October 09, 2012

Elisa Gabbert Said:

That's great, Kevin, really glad you found it helpful!

Wednesday October 10, 2012

Nylus Stanton (not verified) Said:

This is a very detailed and extremely accurate post. However I can't help but notice that Market Samurai is not included in your list of effective keyword research tools.

The tools that you listed as well as their most effective areas of functionallity are definately true and correct. But in my opinion, the Market Samurai Keyword Research Tool by Noble Samurai is one of the better tools available for keyword research. Particularly because, not only does Market Samurai offer most if not all of the functions of the tools listed above, but the Commerciallity feature that this tool provides, if properly implimented, vertually eliminates any chance of selecting keywords that have little or no monetary value.

I have not found that feature in any of the other keyword research tools, and like you illustrated i use all of them regulary

P.S. Allow me to say that This Is One Of The Most Accurate And Compelling Blog Post I've Ever Read. I will Bookmark your blog and subscribe to your feed. Thanx...

Thursday October 11, 2012

cheap rs gold (not verified) Said:

I have learned a lot here. Thanks for so much information.

Wednesday October 17, 2012

Anitti (not verified) Said:

Hi Elisa. A grest article. Does SEO differ  from Browser to browser and also the search engine we use ? In that case what is the best way to select and place keywords in our website? 

Wednesday October 17, 2012

Elisa Gabbert Said:

Nope, browser has no effect on SEO. SEO could differ slightly based on which search engine people are using, but you can't create the same content twice, optimizing it for two different search engines, so the best approach is generally to follow best practices that seem to work with all major search engines.

Thursday October 18, 2012

julia (not verified) Said:

internet users prefer Google and 70% of the searches are covered by Google and rest 30% on other search engines..so definitely search engine matters,google keyword tool is best for it

Thursday October 25, 2012

Hilary Jones (not verified) Said:

Great comment by Elisa!... Optimizing for the appropriate key words is becoming a greater and greater challenge.

Friday November 30, 2012

Merry Pius (not verified) Said:

Hello Elisa,

Thanks for this brilliant post, especially the ''Tools for Content Marketing'' as you listed above. Some of those tools were already known but the ''Competitive keyword research tools'' are something amazing and I was unknown about. Once again thanks for this wonderful post. 

Tuesday January 15, 2013

Anonymous (not verified) Said:

 

I love this post! And, thanks for sharing.

Recently, I started researching long-tailed keywords (I must admit I don't have a background in SEO, but I try to apply basic knowledge) after doing some research I found that by applying long-tailed keywords I have hope of ranking higher in Google searches (If done correctly).

I used Google’s keyword Tool and found some long-tailed words (Later they became blog categories) that I don’t know how to apply ALL the time without it appearing obvious.

Example: I cover fashion and one of my topics is ‘outfit ideas’ which is also a long-tailed for my fashion section. But, I am not sure on best practices for applying it properly to rank higher. After reading your blog it appears that I should apply this long-tail keyword to the following locations:

·      The URL

·      The title and H1 tags

·      The first sentence or at least the first paragraph

·      Subheads (consider using a table of contents with jump links, as I did in this post, if your content is long)

·      Image file names and alt text

·      The meta description

·      In links to related content

But, my concern is it will look like this (Based on the way I post)

 

Title: Outfit Idea: How to wear Leather

Body Sub Header: Want to know how to wear leather?

Body: Very little goes in this type of post, mainly links.

 

Tags: How to wear leather, Outfit Idea, etc…

 

Is this too much? Or is it not enough? SHOULD I be applying this to all the areas you named? Your feedback for “my type of blog” would be great

Wednesday January 16, 2013

Elisa Gabbert Said:

Hi there,

The keyword could appear in your subheads -- for example "outfit ideas for leather," "summer outfit ideas," "outfit ideas for work," etc. -- and also in the file names and alt text of your images.

Keep in mind that a body with minimal text and mostly links is a bad idea in the current search landscape. "Link farms" don't tend to rank well.

Wednesday January 16, 2013

Anonymous (not verified) Said:

Thank you so much for the response!

Last question :)

I think what I'm struggling with is that there are so many variations before you run out. How can I (someone with very little copywrite experience) use the long-tailed keywords on a rountine basis.

I will use the same type of example:

Long-tail keyword: latest celebrity gossip online

I use it in my header: latest celebrity gossip online: then whatever the subject matter is

I use it in my sub header The celebrity gossip online?

I want to be able to use it but, not have to keep coming up with varations, becasue evetually you run out.

Is there a natural way? Or do I need to find more keywords for these Long-tailed words that are relatable?

 

 

Wednesday January 16, 2013

Elisa Gabbert Said:

Hi again,

It sounds like you're focusing too much on the optimization part and not enough on the content. You want to be optimizing real, helpful content that genuinely addresses the needs of people who would be searching for those keywords. It's getting harder and harder to optimize for a keyword when there's nothing to optimize.

Wednesday January 16, 2013

Anonymous (not verified) Said:

I am very much focused on content.

I'm writing about "celebrity Gossip," but theres millions of sites that do. In order for me to rise in the top pages "I have to optimize"? 

 

 

Wednesday January 16, 2013

Elisa Gabbert Said:

My best advice is to take it one keyword at a time. You don't have to try to optimize for everything at once. Your keyword research is kind of like a to-do list, you should be building out content over time, not trying to cram everything onto one page.

Tuesday January 22, 2013

akshay (not verified) Said:

Searching for keyword phrase should be the first for writing post. And this post explain exactly 'how to analysis and search for the best keyword'. Thank you for providing valuable information

Saturday April 20, 2013

jaideep (not verified) Said:

hello! should i use the keywords that are present in the content itself or anything thats related to that?? for example i posted some facts about a topic X. my post title is X and i never mentioned in the post that these are facts but they are. so now when im giving keywords can i give X facts?? thankyou .. 

Saturday June 29, 2013

Cy Stapleton (not verified) Said:

I sell hero autographs and, as an example, keywords for my Medal of Honor page are: Medal of Honor, MOH, Medal of Honor Photos, and Medal of Honor Autographs.On my Medal of Honor page I have the autographs and photos of about 200 recipients.Would it be too much to also use the name of each of these recipients as keywords?Thanks, Cy

Tuesday July 16, 2013

Jake Posey (not verified) Said:

How long is a long tail keyword?  Is there a rule of thumb or is it just considered a phrase?

Wednesday July 17, 2013

Elisa Gabbert Said:

Jake, usually it's three words or more, but it's really about how much volume the keyword has, so some two-word phrases could be considered long-tail.

Tuesday July 23, 2013

Joel Friedman (not verified) Said:

I'm not sure if this is a proper forum for this question, and I am checking local sources for information, but I'd like to be able to have an intelligent conversation about my question. I'm a solo attorney in Phoenix, AZ trying to understand SEO-SEM, and particularly if it's generally a good or bad (mainly being found by search engines, but also cost issues) idea to have two web sites instead of just one. I currently have two sites (2 different URLs) that have essentially the same content, and I also have what I believe are called 2 feeder sites that link to one of the main sites. I have been advised that the 2 sites are good (attract SEs) and that they are bad (distract SEs), and I have limited options for key words - my business is very specialized and there are only so many ways to identify the services I provide and the types of issues I can address for clients. So, do I drop one and focus content and money on one, or keep both but change one so they do not have even similar content. Thanks if you can respond

Wednesday July 24, 2013

Elisa Gabbert Said:

Hi Joel,

I'd recommend focusing your efforts on one website. That way you're not always splitting your resources (and links, etc.) between them.

By the way, PPC works great for lead gen businesses like law firms that have high returns on new leads. I recommend trying out Enhanced Campaigns so you can get very targeted with mobile (call ins!) and geo-targeting in your area.

Hope that helps!

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