Congratulations to Psy and his legendary k-pop sensation, “Gangnam Style,” which as of today, November 24, 2012, is the most viewed video of all time on YouTube, beating out the former reigning champ, Justin Bieber’s “Baby.”
“Gangnam Style” has become the most viral YouTube video of all time, obtaining unprecedented worldwide attention and breaking social and viral records left and right. With the recent M.C. Hammer mash-up broadcast at the American Music Awards, the “Gangnam Style” craze is still going strong, but for how long?
To commemorate this momentous day in internet pop-culture history, I'm releasing a new infographic, “Psy vs. Bieber: ‘Gangnam Style’ Takes Best in Show for Top YouTube Video of All Time”, which puts Psy’s “Gangnam Style” head-to-head against Bieber’s “Baby.”
I graded Psy vs. Bieber based on three factors:
- Social Media Exposure: Which YouTube video has the most views? The most likes?
- Celebrity Support: Who do the Hollywood celebrities support more?
- Staying Power: Who has the more devoted following that will keep their star power going strong?
Check out the full infographic to find out the answers, and read on for more, after the break:
- Never say never @justinbieber you’ve been beat on YouTube - @psy_oppa takes over #1 YouTube video with +804M views » Tweet This «
- Tweets from @joshgroban, @katyperry, @tpain helped @psy_oppa 's Gangnam Style the most viral video of all time! » Tweet This «
- w/ help from @BritneySpears @TheEllenShow @ChelseaLately @MCHammer Gangnam Style is today #1 most viewed YouTube Video » Tweet This «
- Gangnam Style is now the #1 Most Viewed YouTube video Ever! But is @psy_oppa just a one trick pony? » Tweet This «
- #Beliebers worldwide are mourning today as @JustinBieber Baby loses out to @psy_oppa Gangnam Style on YouTube! » Tweet This «
“Gangnam Style” Goes Where No YouTube Video Has Gone Before: Unprecedented Social Media Exposure
The success of "Gangnam Style” has been an immense phenomenon, garnering massive attention out of the starting gate when it was initially uploaded on July 15, 2012.
While the internet is no stranger to viral videos, “Gangnam Style” has shown rare endurance for a one-hit wonder- where other videos drop off the radar, “Gangnam Style” seems to multiply its supporters with each passing week. The quirky k-pop hit has continued to thrive long after many prophesized its end, and in doing so has redefined the very notion of a viral video.
When comparing Psy vs. Bieber on social media exposure, as of the time of this writing, Psy’s “Gangnam Style” took the prize with 805 Million views in just 19 weeks, compared to Bieber trailing slightly behind now with 804 Million views after being on the chart for 135 Weeks. Never say never Bieber – you’ve been beaten!
Taking into account the number of video views (on the YouTube site and the YouTube mobile app) combined with the amount of time the videos have been present on YouTube, I was able to generate data on how many views, likes, and dislikes each video obtains every minute. In every minute:
- “Gangnam Style” gets 4,062 views, while “Baby” gets 550 views a minute
- “Gangnam Style” gets 29 likes, while “Baby” gets 1 like each minute
- “Gangnam Style” gets 1.7 dislikes, while “Baby” gets 4.3 like each minute
What’s especially interesting to observe is that “Gangnam Style” holds 95% likes (in other words, 95% of reactions on YouTube are positive) and holds the World Record for most liked YouTube video, while Justin Bieber’s “Baby” has 69% dislikes (which works out to 3.2 Million dislikes) and is the most disliked video on all of YouTube.
This like and dislike data offers a deeper revelation – although Bieber has been the champion of YouTube until recently, evidently not all viewers are watching “Baby” because they appreciate the video’s cinematographic sophistication.
Due to the high percentage of dislikes, I theorize that many YouTube users visit Bieber’s video solely to give it the thumbs down, perhaps while offering a snide remark to a friend watching the video over a shoulder: “Look how ridiculous he is – why do they like him?” Not all of Bieber’s video views are a tally in his favor.
This really comes as no surprise considering all the Bieber-haters out there.
In recent months YouTube has served as a warzone between Justin Bieber’s supporters and naysayers. In fact, it’s hard to say if massive support for “Gangnam Style” is a result of the video, or if Bieber dissidents are choosing Psy as their champion out of pure dislike of Bieber.
Psy vs. Bieber on Celebrity Support: It’s All About Who You Know
Celebrity endorsement on Twitter is the key ingredient for YouTube video marketing and can set a viral video ablaze – a few retweets can change the lives of many artists. We explored Twitter to compare celebrity tweets about Psy and Bieber. It’s interesting to note that nearly all Tweets associated with Psy are directly connected to “Gangnam Style,” while tweets surrounding Bieber are less concerned with his music or videos, instead focused on his personal identity (or his apparent rockin’ six pack).
Part of what has made Gangnam Style so irresistible is the video’s easy-to-imitate dance moves. No moon walking or Dougie-ing here, just trotting around on an invisible horse (keep those heels down!). Psy’s fun yet easily learnable horse-dance makes it easy for others to join in, resulting in a number of celebrity attempts at mastering the move. Just when you begin to feel a yawn, another celebrity comes out of the woodwork to add their “Gangnam Style” rendition to the horse and pony show, MC Hammer being the latest addition.
Watching this video, you can see how much the celeb audience is enjoying the performance, dancing and signing along. What is it about “Gangnam Style” that has us so enthralled? Bieber, lacking a trademark show stopping number, isn’t nearly as fun to imitate, although he is adorable on the eyes.
Strength of Fandom: Bieber Fans Can’t Get Enough of the Kool-Aid
Despite the unparalleled popularity of “Gangnam Style,” Psy himself has a paltry number of YouTube channel subscribers and Twitter followers compared to The Biebster. Psy has a mere 1.2 million followers, easily overshadowed by the clinically diagnosed victims of Bieber fever, who account for Justin Bieber’s 30.2 million Twitter followers.
Justin Bieber has grown a cult of devoted Beliebers who melt at his very mention. These cyber-savvy tweens are quick to retweet and favorite even Bieber’s most trifling of remarks.
Awesome story Biebs, tell it again!
The majority of Psy’s supporters, on the other hand, lay allegiance solely to the “Gangnam Style” video, rather than its creator. Will Gangnam Style enthusiasts embrace Psy’s future music videos with similar fervor? Do they love the product or the person? Will the Trix rabbit ever get his hands on that box of cereal? These are the hard questions we must face in today’s modern world.
Why is “Gangnam Style” So Popular? He’s Not the Star Quarterback
Why has “Gangam Style” become the phenomenon that it has? Yes, the music is catchy, and video hilarious, and Psy’s patented motto of ‘dress classy and dance silly’ has charmed the suit pants off us all.
What really has set Psy apart and earned him significant attention is his kind demeanor and humility, which is a refreshing change from the normal Hollywood ho-hum. He doesn’t look like or act like the classic music celeb, and out-of-the-ordinary can be quite endearing. But ultimately, that’s all Psy is – a break from the normalcy that will eventually be returned to. Hollywood is built on dashing egomaniacs, and to them it will return. Psy’s the musical artist Hollywood deserves, but not the one they need (or want to keep around past dessert).
Future Predictions for “Gangnam Style” : Bye, Bye, Bye?
Many “Gangnam Style” fans have been looking to Psy’s usurpation of Bieber as a pinnacle moment. Interest in the video might fade now that the most major milestone has been reached. However, if the video continues its current trajectory, I predict that on December 11, 2012 (approximately), “Gangnam Style” will be the first YouTube video to reach 1 billion views! It’s certainly plausible to imagine “Gangnam Style” continuing its growth and reaching that marker.
People have really been gung-ho about “Gangnam Style,” with the dance earning some impressive, and honestly, quite exaggerated accolades. UN Secretary General Ban Ki-moon called “Gangnam Style” a force for world peace, singling it out as a new hope for growth of Korean culture. At the AMA awards, MC Hammer called out Psy as one of the four artists ever to “shift the planet” with their dance, comparing him to James Brown, Michael Jackson, and, naturally, the Hammer-man himself.
There’s no argument that “Gangnam Style” hasn't shown remarkable shelf-life, far surpassing its expected cultural sell-by date. But planet shifting? Probably more than a slight embellishment.
In the words of one Yahoo Answers user, “I guess I'm just not feeling it anymore. :/”
I feel your pain korean-letters-woman. If you were feeling this way 2 months ago, you must be ultra annoyed by now.
Will People Still be Watching Psy a Year from Now?
Prior to having done this research, I would have said no. But having gone through this data collection exercise I'm nothing short of astonished by these numbers. Take for example his 5.3 million video likes, which is growing at 29 per minute. The next closest video is LMFAO's 'Party Rock Anthem' which has a measly 1.6 Million likes and hardly changing. And Psy's racked up in 19 weeks more views than Bieber could in 135 weeks! Psy's success is nothing short of phenomenal - becoming the #1 YouTube Video Ever in such a short timeframe is the social media equivalent of a lunar landing! Of course it’s yet to be seen if Psy himself will continue to be revered as a performer, or if “Gangnam Style” is a one-hit wonder and Psy merely a one-trick pony -- the data leads me to believe that he'll be influencing pop culture on a global scale for years to come!
What future do you predict for Psy’s k-pop sensation? Will Gangnam Style continue to grow, or does this mark the beginning of the end? Tell me what you think in the comments!
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