January 2013 Posts from the Internet Marketing Blog

Our Best of the Month: January Highlights from the WordStream Blog

Look how much light these WordStreamers have in their eyes: That’s because January is a time full of promise and hope. So much potential! It’s the bright, shining morning of the year. You could go snowblind from all of the promise. For god’s sake, put some sunglasses on!Seriously though – we had an amazing year in 2012, and we’re betting that this year will be even better.

Here are our greatest hits of 2013 so far.25 PPC Tips & Tricks to Try in 2013 – I enlisted the help of our customer service team – 100% Google certified and 100% PPC badasses – to put together this list of tips for pay-per-click advertisers to try this year. Try one a few or all of them and watch your results go up!3 SEO Tactics We're Easing Up On in 2013 – As Google evolves, our SEO strategies ... > Read more

January 31, 2013     |   Written by: Elisa Gabbert   |   Posted In: WordStream   |   Comments: 8

Buffalo Chicken Dip Wins the Search Engine Super Bowl by a Landslide!

New keyword research from WordStream suggests that buffalo chicken dip – apparently a dip designed to taste like buffalo chicken wings – owes virtually its entire existence to Super Bowl Sunday and the NFL season.WordStream conducted extensive research into the seasonality and trends of keyword searches on Google corresponding to chicken wings and hundreds of other popular Super Bowl snacks including:GuacamoleChiliNachosPulled PorkPigs in a blanketDoritosSeven Layer DipThe astonishing results revealed a near perfect correlation between the demand for chicken wings and buffalo chicken dip with the NFL season.

The results are illustrated in graphical form, here:Note that for the last 9 consecutive years, search volume for Buffalo Chicken Dip followed a similar pattern, increasing signifi... > Read more

January 30, 2013     |   Written by: Larry Kim   |   Posted In: Keyword Marketing   |   Comments: 2

Help, My Search Query Report Has Bieber Fever! Plus 5 Tips for Setting Negatives

 Imagine you’re managing a campaign for a product that sends videos over optical fiber. Would you think to set “Justin Bieber” as a negative keyword? I know I wouldn’t. As it turns out, this is one of the best moves my client, Rolands, has made.Rolands oversees paid search for AD Net, a Taiwanese manufacturer of Formosa cables.

A few weeks ago, as he was mining his search query data, he noticed that his ads were showing to searchers looking for videos of Justin Bieber—not exactly his target audience!He quickly realized that Google considered “Bieber” to be a misspelling of “fiber,” which is one of the most prominent keywords in his account. There were so many variations of Bieber queries that Rolands found himself “cleaning Biebers for the next few weeks.”If you... > Read more

January 29, 2013     |   Written by: Erin Sagin   |   Posted In: AdWords Tips   |   Comments: 12

6 Accounts to Follow on Pinterest (And What You Can Learn From Them)

 Whenever you are looking to improve or gain mastery in a particular area, it is always smart to carefully examine the practices of those who are already doing a top-notch job. You can learn so much just by picking the brains of existing experts – our ongoing Ask The PPC Experts interview series continues to be popular.

Social media networks like Pinterest are no exception – looking at how others successfully use social media in a creative way will help you spark your own masterful ideas.Today we are looking at six unique Pinterest accounts and assessing what these Pinterest users are doing that sets them apart from the pack. Learn from them, and you’ll probably witness improvement. With better referral rates than Google+ LinkedIn, and YouTube combined, Pinterest is a social med... > Read more

January 28, 2013     |   Written by: Megan Marrs   |   Posted In: Social Media   |   Comments: 15

How to Drive Google Image Search Traffic That's Actually Relevant

My personal blog gets a lot of traffic through Google Image Search. In fact, two of my top 10 organic keyword referrers are “jeff bridges” and “young jeff bridges,” thanks to a post in which I ask the age-old question, who’s the ultimate in “cocky-hot,” a young Jeff Bridges or James Spader circa Pretty in Pink? (Scientists have not yet reached consensus on this issue.

)Well, traffic is traffic, right? Meh – maybe for a blog that has no real business goals. But let’s pretend for a second that I am running a business and have goals to reach. As such, there are a few problems with this traffic:It’s irrelevant – People who search Google Images for pictures of Jeff Bridges don’t really care what I have to say, about Jeff Bridges or otherwise probably – they just want to... > Read more

January 23, 2013     |   Written by: Elisa Gabbert   |   Posted In: Google   |   Comments: 42

20 Fast Facts About PPC Agencies

 Half of agencies reported improved ROI from PPC in 2012.>>Tweet This!<<  That increased ROI led to more PPC spending. More than three-quarters (77%) of agencies reported an increase in investment in Google advertising in 2012.>>Tweet This!<< 32% of PPC agencies report that their clients primarily use PPC to sell products or services directly.

35% use it to generate leads.>>Tweet This!<< PPC agencies report that the three most important metrics for gauging success of paid search marketing are return on investment (ROI), number of sales or leads, and cost per conversion. (This differs from the top 3 metrics as reported by companies: return on investment (ROI), conversion rate, and number of sales or leads.)>>Tweet This!<<&n... > Read more

January 21, 2013     |   Written by: Elisa Gabbert   |   Posted In: Paid Search Marketing   |   Comments: 14

New Webinar: Top 10 Ways to Outsmart Your PPC Competition in 2013

Join us for our next free webinar: The Top 10 Ways to Outsmart Your Competition in 2013. This webinar will take place next Wednesday, January 23 at 1 pm EST.I'll be presenting along with Amanda West-Bookwalter, Account Manager at Hanapin Marketing and writer for PPC Hero, to show you the top 10 tips, tools, and tricks to help you gain and maintain PPC success throughout the year, and stay ahead of your competition!You’ll learn how to:Improve your Quality ScoresGet through to potential customers at the end of the funnelSpend less per lead, and more!After registering you’ll receive a confirmation email with instructions to join the webinar.

Even if you can't make the live webinar at this time, sign up anyway. We'll send you the slides and recording of the webinar after the... > Read more

January 18, 2013     |   Written by: Larry Kim   |   Posted In: AdWords Tips   |   Comments: 0

Don't Let FOG (Fear of Google) Kill All Your SEO – 3 Ways to Avoid Under-Optimization

There’s been a lot of talk around here (and everywhere) lately about over-optimization. There’s a feeling in the air that a lot of SEO tactics that worked in the past are becoming less effective, if not grounds for a straight-up penalty. Some ranking signals are falling out of favor and others are coming into the fore.

Earlier this week, in a post about viral content marketing techniques that can help any kind of content, I posted this jokey meme with a recent quote from Larry:A couple of people took issue with this remark in the comments; Chris Mayhew said “I wouldn't say that SEO's time has come and gone.” Neither would I! “Unoptimized is the new optimized” is an exaggeration (Overstatement! Used for effect! Yay, rhetoric!). We’re not actually going to de-optimize our whole ... > Read more

January 17, 2013     |   Written by: Elisa Gabbert   |   Posted In: SEO Marketing   |   Comments: 9

Why I'm Unimpressed with the Facebook Graph Search Announcement

Facebook today announced a new product called Facebook Graph Search, now in beta.Unlike Google and other web search engines, Facebook Graph Search will allow users to find Facebook-only content in four main areas (example queries from the Facebook press release below):People: “friends who live in my city,” “people from my hometown who like hiking,” “friends of friends who have been to Yosemite National Park,” “software engineers who live in San Francisco and like skiing," "people who like things I like," "people who like tennis and live nearby"Photos: “photos I like,” “photos of my family,” “photos of my friends before 1999,” "photos of my friends taken in New York," “photos of the Eiffel Tower”Places: “restaurants in San Francisco,” “cities visited by m... > Read more

January 15, 2013     |   Written by: Larry Kim   |   Posted In: Social Media   |   Comments: 8

Viral Content Marketing Tips for Non-Viral Businesses

 Herpes Simplex is a beautiful thingIt’s flu season, folks! Viral activity is high. And even if you got your flu shot and have Tamiflu stockpiled in your hall closet,  I wouldn’t be surprised if you or someone on your marketing team is secretly dreaming of the infographic or Gangnam Style parody vid that’s going to take off faster than H1N1.

Seriously though. I’d like to think that the obsession with viral marketing campaigns is going the way of small pox. It’s not a practical goal for most marketers, and if it happens once, you can go crazy trying to make it happen again.I may not be an advocate of viral content marketing, but I am an advocate of content marketing, the good old-fashioned non-viral kind. And I recently saw a great slide deck from Upworthy about how they ... > Read more

January 15, 2013     |   Written by: Elisa Gabbert   |   Posted In: Marketing Strategy   |   Comments: 20

Sign Up for PPC Hero’s Hero Conference

Tonight (January 11, 2013) at midnight is the deadline for early registration of Hanapin Marketing’s Hero Conference, a 3-day, all-PPC conference in Austin, TX, April 8-10.Three great reasons to sign up for Hero Conf todayI’ll be speaking! And I’d love to meet you. Check out the full list of speakers to see all the PPC heroes you’ll be able to learn from – including my friends and colleagues: Bryan Eisenberg, Chad Summerhill, George Michie, Elizabeth Marsten, Jeff Allen, Joe Kerschbaum, Shawn Livengood, Noran El-Shinnawy, Matt Van Wagner, and many more.

And me! :)Bang for the buck. Hero Conf has a low speaker to attendee ratio for more one-on-one time, and is less expensive than similar industry conferences. (And you get the best price if you sign up today.)Total PPC focus. A lot... > Read more

January 11, 2013     |   Written by: Larry Kim   |   Posted In: AdWords Tips   |   Comments: 0

Are You PPC Curious? An FAQ for PPC Beginners and Hopefuls

 Any questions?If you’ve been considering taking the plunge into PPC marketing, and you have some basic – very basic – questions before getting started, look no further. Here you’ll find answers to 10 frequently asked questions from PPC beginners and hopefuls – that is, people who have heard of pay-per-click marketing and Google AdWords, but don’t know much else.

Naturally, if you have a beginner question that isn’t answered here, let us know in the comments and we’ll do our best to help you.Table of ContentsWhat is PPC marketing?Nobody clicks on ads, so why have them?Why do people click on AdWords ads?Why use pay-per-click marketing?What type of businesses should be using internet advertising and why?How does Google AdWords work?Why is Facebook’s click-through rate l... > Read more

January 09, 2013     |   Written by: Elisa Gabbert   |   Posted In: Paid Search Marketing   |   Comments: 29

3 SEO Tactics We're Easing Up On in 2013

 Whoa there buddyThe changing SEO landscape was one of the most pervasive and controversial topics in Internet marketing last year. While some high-profile marketers maintained that good, legitimate, white-hat SEO has always been clear-cut, and claims to the contrary are just snake oil peddling, we believe that SEO is full of gray zones and judgment calls.

Although we’re primarily a PPC company, we’ve always believed in the power of SEO as a marketing channel, and in fact our business is highly dependent on organic search traffic, so we take this stuff seriously. Due to Google’s evolving algorithm and continuing battle against search spam, we’ve reconsidered some of the tactics that have seemingly worked for us in the past, for two reasons:Recent evidence suggests these tactics... > Read more

January 07, 2013     |   Written by: Elisa Gabbert   |   Posted In: SEO Marketing   |   Comments: 70

25 PPC Tips & Tricks to Try in 2013

The gym is always extra-crowded this time of year, full of people redoubling their fitness efforts and trying to stick to their weight loss resolutions. The good news is, you can apply the same enthusiasm to your AdWords account without having to park at a crowded gym and fight for a spot on a bench or in your favorite class!Are you ready to kick some AdWords ass in 2013? Try out these 25 tips from our Customer Success team to save time and money and get better results.

Enable SitelinksSitelinks! They are quick and easy to implement (through WordStream software or AdWords), cost no additional money and can have an enormous impact on CTR’s.Erin Sagin, Customer Success SpecialistLog Your PerformanceI track my results daily. First thing I do every morning is log yesterday’s account le... > Read more

January 03, 2013     |   Written by: Elisa Gabbert   |   Posted In: AdWords Tips   |   Comments: 38

5 Super-Basic Writing Tips to Help You Be a Better Web Copywriter

Writing! Anyone can do it (and I encourage you to) but not everyone is good at it (sorry).This is not one of those article that explains the difference between its and it’s or tells you why you’re using “literally” wrong. (Details, details.)Instead, I’m going to share five super-basic tips that will make all your writing better, including any writing you do for the web (AKA SEO content).

These tips will help you hone your writing structure and your writing style, leading to better organized, more readable writing, which will ultimately get more reads, shares and likes.1. Start with an outline.Not this kind of outline!It doesn’t matter how experienced you are. Whether you’re writing your first college essay or your 367th blog post (which I am, and that’s just for the WordStr... > Read more

January 02, 2013     |   Written by: Elisa Gabbert   |   Posted In: Copywriting   |   Comments: 12
 
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