Keyword Marketing

Buffalo Chicken Dip Wins the Search Engine Super Bowl by a Landslide!

By Larry Kim January 30, 2013 Posted In: Keyword Marketing Comments: 2

New keyword research from WordStream suggests that buffalo chicken dip – apparently a dip designed to taste like buffalo chicken wings – owes virtually its entire existence to Super Bowl Sunday and the NFL season.

WordStream conducted extensive research into the seasonality and trends of keyword searches on Google corresponding to chicken wings and hundreds of other popular Super Bowl snacks including:

  • Guacamole
  • Chili
  • Nachos
  • Pulled Pork
  • Pigs in a blanket
  • Doritos
  • Seven Layer Dip

The astonishing results revealed a near perfect correlation between the demand for chicken wings and buffalo chicken dip with the NFL season. The results are illustrated in graphical form, here:

Superbowl Keyword Search Trends

Note that for the last 9 consecutive years, search volume for Buffalo Chicken Dip followed a similar pattern, increasing significantly in September (which corresponds to the start of the NFL season), then peaking in December (corresponding to end of the regular season) and peaking again in February, corresponding to the Super Bowl.

“The entire chicken wing economy appears to be based on the NFL season,” said Larry Kim, Founder and CTO of WordStream, Inc. “No other snack or beverage that we examined exhibited such a strong correlation to the Super Bowl and NFL season, and I can confidently forecast that this trend will repeat itself this year.”

National Chicken Council Forecasts 1.23 Billion Chicken Wings To be Gobbled Up This Weekend

According to the National Chicken Council, “Super Bowl weekend is unquestionably the biggest time of the year for wings.” Americans will eat well over a billion of them this weekend while watching the big game. About four out of five Americans eat chicken wings and more than half of those sports fans (57%) slather their wings in ranch dressing, with the rest opting for BBQ (43%), hot sauce (38%), or blue cheese (35%). (“Ranch dressing” keyword volume also peaks in January, with another peak in July – is that when the new ranch flavors come out?)

Chicken Wing Keyword Seasonality

The search volume for “chicken wings” increases by approximately 75% every February, relative to the 3 months prior, though the snack has more steady-state demand relative to buffalo chicken dip.

Keyword Trend Data

Google estimates that Americans search for “Chicken Wings” approximately 550,000 times per month on average.

Other Chicken Snacks Seen as Super Bowl Favorites

Other, similar keyword searches corresponding to chicken snacks were all seen to exhibit similar trends, including the following keyword searches:

  • Buffalo dip recipe
  • Buffalo chicken recipe
  • Chicken dip recipe
  • Chicken dip recipes
  • Chicken wing dip
  • Buffalo wing dip

We can therefore conclude that in the event of an NFL lockout, the chicken economy (and buffalo sauce) would be in trouble!

What’s Your Industry’s Chicken Dip?

Every industry has its own version of “buffalo chicken dip,” a product or concept with big seasonal peaks. By carefully anticipating those keyword trends and having your search marketing campaigns at the ready, you could hatch the same kind of profits as chicken farms do on Superbowl Sunday.

Tweet This Story

Search volume for the keyword "buffalo chicken dip" corresponds perfectly to Super Bowl season!

>>Tweet This!<<

The search volume for "chicken wings" increases by approximately 75% every February

>>Tweet This!<<

Americans will eat well over a billion chicken wings this weekend

>>Tweet This!<<

Hit me up on Twitter




If you enjoyed this post, please consider leaving a comment.

Comments

Wednesday January 30, 2013

Gajendra (not verified) Said:

Am very happy to commenting here,very impressive article ,thanks Admin

Saturday February 23, 2013

marathimatrimony (not verified) Said:

I’ve browse through a number of the articles on your site at this point, and I truely enjoy the way you web publication. I included your web page to single of my bookmarks plus definitely will be checking back fantastically soon. Take a look at my personal site additionally as well as let me know what you believe.
 

Leave a Comment

Type the characters you see in this picture. (verify using audio)
Type the characters you see in the picture above; if you can't read them, submit the form and a new image will be generated. Not case sensitive.
 
Free Keyword Tool

Get thousands of relevent keyword suggestions - more,
faster, free!

Free Keyword Niche Finder

Discover profitable pockets of keywords for your
business.

Free Negative Keyword Suggestion Tool

Identify wasted spend before it happens and increase
your paid search ROI.

Contact Us | Company | Support | Site Map | Trademarks | Privacy Policy © 2007-2014 WordStream, Inc. All rights reserved.