Our Best of the Month: January Highlights from the WordStream Blog

January 31, 2013

Look how much light these WordStreamers have in their eyes:

WordStream Party


WordStream Party

That’s because January is a time full of promise and hope. So much potential! It’s the bright, shining morning of the year. You could go snowblind from all of the promise. For god’s sake, put some sunglasses on!

Seriously though – we had an amazing year in 2012, and we’re betting that this year will be even better.

Here are our greatest hits of 2013 so far.

25 PPC Tips & Tricks to Try in 2013 – I enlisted the help of our customer service team – 100% Google certified and 100% PPC badasses – to put together this list of tips for pay-per-click advertisers to try this year. Try one a few or all of them and watch your results go up!

3 SEO Tactics We're Easing Up On in 2013 – As Google evolves, our SEO strategies have to evolve too. Here are some of the techniques that worked for us in the past but are offering diminishing returns.

How to Drive Google Image Search Traffic That's Actually Relevant – Just by dumping any silly pictures on your website, it’s easy to get a little traffic from image search. But with a little more effort and intention, you can drive Google image search traffic that actually helps you meet your business goals.

Are You PPC Curious? An FAQ for PPC Beginners and Hopefuls – If you’ve heard of PPC but don’t know much else, this FAQ is for you. Get answers to some very basic questions about getting started and how it all works.

20 Fast Facts About PPC Agencies – Why do people outsource to agencies? Are PPC budgets at agencies going up – and by how much? Find out!

5 Super-Basic Writing Tips to Help You Be a Better Web Copywriter – I share some tips for making the writing you do for the web (AKA content marketing) clearer, more organized, and more effective.

Viral Content Marketing Tips for Non-Viral Businesses – Not everyone needs to “go viral,” but these great tips – inspired by viral marketers Upworthy – can help you get more reads and shares for any kind of content.

6 Accounts to Follow on Pinterest (And What You Can Learn From Them) – Meg found six awesomely inspiring Pinterest accounts and used them to develop some best practices for more successful pinning.

Images via our Winter company event at Post 390, courtesy of Larry Kim. See more on our Facebook page


Larry Kim
Jan 31, 2013

How did our buffalo chicken dip story not make this list?!

Elisa Gabbert
Jan 31, 2013

It somehow hasn't taken the nation by storm yet. Baffling, I know.

Larry Kim
Jan 31, 2013

i have just secured a major media placement. stay tuned until tomorrow!

Kim Shields
Jan 31, 2013

Elisa,I actually like the post "3 SEO tactics were easing up on". I think it is one of the best information-laden posts in your blog. I use the fact that anchor texts sometimes dont work and that Google has been very smart on this. I had an experience before when my website was just filled with crappy content. Spun content is not really helpful and I realized that I am wasting time and money pushing crappy content. After reading your post about SEO I instantly eliminate my spun content and made really creative and worth-reading content from scratch. Turn out it really pays off. The number of my visitors and subscribers increased in just a month's time. So with that have a good February ahead and expect that I will be reading more helpful posts from this blog. Cheers!  

Jan 31, 2013

Wow. As a fellow SEO, I want to give Kim a hug.Good job on switching over to the light side :)

Megan Marrs
Feb 01, 2013

I put all my sunglasses away after the summer :( It burrrrns!

Elisa Gabbert
Feb 01, 2013

Dig 'em out, dig 'em out!

Feb 03, 2013

Thanks for the reference for all these awesome posts excellent job!

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