Paid Search Marketing

Creating the Next Generation of PPC Superheroes

By Elisa Gabbert May 08, 2013 Posted In: Paid Search Marketing Comments: 1

Our friends at Hanapin Marketing and PPC Hero need your help!

PPC HeroPat East, the CEO of Hanapin Marketing, teaches a summer workshop at Indiana University that covers all aspects of Internet marketing, including a core module in PPC. Their grades are dependent on demonstrating their PPC knowledge by successfully creating and managing an AdWords account for a real business.

How You Can Help

Hanapin is looking for eight U.S.-based companies to participate in this program and help out the students. The companies must be willing to make a $250 investment in PPC to help a student out – as well as to see if PPC is a good fit for their business!

How to Get Started

If you want to do your part in building the future of PPC, contact Hanapin's Director of Paid Search Jeff Allen directly ( to volunteer your business.

When you volunteer, a student will be assigned to your account and will hold a 30- to 60-minute call with you to get key information about your business. This will help them create and optimize an AdWords account on your behalf, making the most of your $250 in ad spend. And don't worry – the students will be working under the supervision of both Pat and Jeff.

Sounds pretty cool, right? Be a hero and head over to the PPC Hero blog to learn more.

AdWords Performance Grader

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Thursday May 09, 2013

richard j (not verified) Said:

I struggled to be an internet marketer for about 2 years.. eventuallly gave it... But really after reading this article I think affiliate is the wrong way to start IM. I should have started with setting up ppc campaign. The problem is just it requires some investment which could be a burden for me. 

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