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Google Celebrates Historic DOMA Decision with Rainbow Search Box

June 26, 2013
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Google

It's been a busy few days in the news and many of us have been glued to our "sets" (i.e. Twitter) following the filibuster in the Texas senate and, this morning, the Supreme Court's historic decision to strike down DOMA (the defense of marriage act), the 1996 law which denied federal benefits to legally married same-sex couples. In a cute act of apparent support for gay rights, Google has implemented a rainbow search box for searches related to gay marriage, such as "gay" and "lesbian":

Rainbow Search Box DOMA

What do you think of Google's show of support? Should the search giant stay out of politics?

You can read about the significance of the rainbow flag to the gay rights movement here.

UPDATE: Though we only noticed this today, Danny Sullivan points out that the rainbow search box was already in place for Gay Pride Month.

Comments

Larry Kim
Jun 26, 2013

i think google's logo and the gay pride rainbow have similar colors.

Elisa Gabbert
Jun 26, 2013

True!

Larry Kim
Jun 26, 2013

i wish companies like Google would steer clear of divisive social issues.  (All of them in general - not just Gay pride).

Maria (not verified)
Jun 27, 2013

I really wish Google would not take sides, it helps solidify the division in the country.

Google isn't a political business (at least that's how it looks from the outside). They should stick to making sure their users get the best search engine experience... not dabbling in political and social affairs like same-sex marriage.

I guess taking a side, one way or the other, can ultimately help or hurt a business, depending upon the overall feelings of the market and their own target market.  But one thing that I think we all can learn from this is that a business, large and small, should stay abreast with current events and be quick to adapt, however works best for them.  --David @ Touch Point

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