No search marketing campaign can guarantee a 100% purchase rate. Simply put, many visitors just aren't ready to buy... yet. Marketing automation technology and best practices close that gap, turning every website visitor into a lead to be loved and nurtured.
As marketing best practices have evolved over the years, so has modern marketing automation. Today, consumers make decisions on their own terms and expect marketing messages to be relevant both to their interests and where they are in the buying process. Delivering the wrong message at the wrong time is both annoying and a waste of $$.
The marketing climate has been moving in this direction for many years. From the dawn of radio and television, consumer choice has increased and marketers have been forced to continually refine their messaging tactics.
You might even say that the recent explosion of marketing automation is the dawn of a new era that has been a long time coming! And by utilizing the right marketing automation solution and implementing some best practices, you can put these new trends to work for you.
We created this infographic to provide a visual interpretation of the evolution of modern marketing. Learn how advances in radio, television, the internet, social media, and the arrival of marketing automation technology have paved the way for modern marketing as we know it today.
This is a guest post by Caroline Higgins, Community Outreach Strategist at Marketo, a provider of marketing automation solutions.