Search Engine Marketing

RIP Syncapse: Syncapse Announces Huge Layoffs

By Larry Kim July 23, 2013 Posted In: Search Engine Marketing Comments: 6

It was just about a year ago that we reported Clickable Inc. was acquired by Syncapse. It was a bit of a surprise at the time, since Clickable used to be primarily a provider of SEM software for SMBs (and therefore a direct competitor of WordStream), while Syncapse is a social media management tool company.

Syncapse

I was even more surprised this morning to read the news that Syncapse is restructuring and laying off most of their employees.

According to CBC News:

In the past five years, the company had been expanding aggressively, employing 110 people at offices in Toronto, New York, London and Gurgaon, India.

On Monday, the majority of staff at the company were told they were being laid off.

"Despite our best efforts, the organization lacks the resources to move forward successfully and as such must enter a period of restructuring," company founder and CEO Michael Scissons told employees in an email obtained by CBC News. "This unfortunately means that effective today, we are laying off a significant number of our worldwide employees and ending go-forward development for our platform."

"The objective of this process is the continuation of the company, whether purchased or restructured, to continue to support our client relationships and provide continued (or renewed) employment for our team members," Scissons wrote.

If anyone was still using Clickable/Syncapse for PPC management, I think we can say now that the Clickable platform is officially dead.

Did you use Syncapse’s tools, including Clickable? What do you think about the Syncapse news?

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Comments

Tuesday July 23, 2013

Tiki (not verified) Said:

Another one bites the dust

Tuesday July 23, 2013

Christopher (not verified) Said:

hahaha....match the dust with roasted fish :D. However, if there are doors closing, there are some opening or there are windows ...have a nice day Tiki

Tuesday July 23, 2013

Christopher (not verified) Said:

Laid off employees of course mourn for the loss of their jobs, Probably,t Scissons has just found justice in restructuring the organization. It is the Admin who knows best the situation. Let us just see what will happen next to it. Do't click me cut Larry. Good Day to you! :)

Wednesday July 24, 2013

Ritalinboy (not verified) Said:

It's unfortunate but also symptomatic of how quickly things evolve in the new media/marketing paradigm. I suspect that what led to this is that Syncapse failed to accomplish two things. One was they did not get acquired ( unlike buddy who were acquired by salesforce or wildfire who were acquired by google).The other was they were not named one of facebooks 12 preferred partners (unlike buddy, ad parlour, glow). Syncapse ended up on the outside looking in.

Thursday July 25, 2013

Randall Magwood (not verified) Said:

How do you go from hiring 110 people at an aggressive rate, to laying off alot of your employees? Sounds like my outsourcing business lol

Wednesday July 31, 2013

Ashok (not verified) Said:

sad to hear this news...good luck to laid off employees in their job hunt.

This proves once again that we always need to keep ourselves upto-date with technology and be ready to give interviews any day.

No point in being loyal to the company u work for....always think of ur career interests first before thinking about company interests.

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