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Meet Bing’s New “Hero Ads”

October 30, 2013
5
Bing

Bing Ads has today announced a way to potentially one-up Google’s Image Banners in Search Listings.

The new ad format, called “Bing Hero Ads,” were shown off at a Bing Ads event at the Microsoft Campus, and are currently visible on a subset of keyword searches conducted within the recently released Windows 8.1.

Hero Ads provide a bold, strongly-branded, task-completion oriented experience for certain branded searches, as you can see by the photos I snapped here for Home Depot, Radio Shack and Disney:

Bing Hero Ads

Bing Hero Ads are Huge

The pilot project is currently limited to searches conducted in Windows 8.1 in the US. No word yet on if this will make it to the Web version of Bing Search. The test is being run with a limited number of big brands. If you don’t see them, it’s because they’re only show up on a subset of branded searches. Organic search listings appear on the next page, which is accessible by swiping the screen.

Why I love Bing Hero Ads

Branded searches have navigational intent – meaning the user is almost always simply trying to navigate to a brand's website. Companies with strong brands would definitely be interested in providing a better branded experience than a 25-character headline, and the new Hero Ad format delivers user intent, branding and task completion! It's like a landing page directly in the search results!

What do you think of Bing Hero Ads? Let me know in the comments below.

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Comments

I'm sure a lot of companies who owns a website will be happy with this improvement with Bing on their PPC campaign.

I hope they allow it in Bulgaria soon, because i can't wait to test it! It seems to be a really nice one - well done Bing Ads Team.

I wonder how this would affect business's who's brand name is also a common keyword. Such as WaterFilters.net? I imagine there has to be some security in place to prevent companies with exact match domains from gettint great attention calling ads.

Nov 01, 2013

Finally Bing are starting to do something worthwhile! There should be a lot of benefit from this and judging by MSN/BIng/Microsofts vision of the future technology home, this fits in perfectly.

jouard (not verified)
Nov 02, 2013

This is awesome!! Companies may now be viewed easier thru this. Consumers would have more access in the newest products a company has to offer.

 

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