You’re probably too distracted by candy and costumes today to get any real work done – amirite? – so why not kick back with some hot cocoa or what-have-you and catch up on the WordStream Blog’s greatest hits of the month? Here are our top 10 most popular posts from October:
1. Find Your Old Tweets: How to See Your First (Worst?) Tweet – Ever wonder what your first tweet was? Here are two easy ways to find your earliest tweets, plus first tweets from a bunch of celebs and high-profile search marketers. #fun
2. How to Get Phrase & Broad Match Traffic Data Back from Google Keyword Planner – Victor offers three methods for hacking Keyword Planner to get data beyond exact match.
3. Funny Ads: Weird, Wacky Ads and Why They Work – Meg showcases some unusual ad techniques that might even help you in PPC.
4. Case Study: The Anatomy of a Killer Quality Score – One of our clients has an average impression-weighted Quality Score of 8.8. DAYUM! Here’s how they did it.
5. Multi-Channel Marketing 101: Why Does Cross-Channel Marketing Matter? – Learn how to use multiple marketing channels in concert to better reach your customers.
6. What the New AdWords Ad Rank Algorithm Really Means – Erin explores the big changes to Ad Rank and offers some theories as to why Google is making the push for ad extensions.
7. Blog SEO Tips for Non-SEOs: 3 Things Bloggers that Aren’t Search Nerds Forget to Do – Top bloggers do a lot of SEO work without even trying – stuff like user-friendly design and community building. Here are a few things they could be doing to get even better results.
8. Want a Free AdWords Budget for 2014? Grade and Get Paid! – Have you heard about our big PPC Makeover contest yet? There’s still time to enter!
9. Is the Change to Ad Rank Good or Bad for Small Businesses? – SMBs have historically been slow to adopt some of Google’s most powerful features. If they don’t step up to the plate and start using ad extensions, they’re going to be punished with lower ad rankings.
10. Google Stock History Shows Shares Trending Up, CPC Trending Down – Here’s Why – People keep predicting that costs per click on AdWords will rise – but the numbers tell a different story. Larry explains why CPC’s are still trending down.
Stay safe out there, kids!
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