In just a few days, I'll be heading to New Orleans, home to Mardi Gras, the Saints and of course, Pubcon Spring New Orleans 2014! I'm speaking at two sessions, so if you're planning to attend the conference, make sure you stop in and see me!
Hacking AdWords – There's Nothing Lucky About Being the Top Dog
On Wednesday March 19, join me in Salon B at 10:10 am for Hacking AdWords: Quality Score Insights, where we'll get our PPC hacking game face on and learn how to lower your cost per click and cost per conversion with an advanced understanding of AdWords Quality Score.
The key to AdWords mastery lies in understanding that everything Google offers runs on an algorithm – once you understand the math behind ad ranking and pricing, you can optimize to the algorithm. This isn't black magic or dirty tricks, it’s just smart marketing.
In my session next week, I'm going to share with Pubcon attendees the science behind Google AdWords' Quality Score and its precise impact on the price you pay for each click and conversion. Participants will learn how Google calculates this Quality Score and exactly what they need to do to improve their scores, lowering costs and improving ROI. Don't miss it.
Content Promotion at Pubcon with Eric Enge, Ben Cook & Bill Hartzer
I'll also be joining SEO prodigies Eric Enge and Ben Cook in How Content Promotion Can Revitalize Your Brand on Tuesday March 18 from 2:45 to 3:50 pm. Make your way to Salon C for this panel session moderated by industry vet Bill Hartzer.
Attendees here will take away actionable tips for promoting the awesome content they're producing (you are producing awesome content, right?). If 2013 was all about learning how to produce better content, 2014 is about getting it in front of the right audiences, at the right time, and on the right platform.
Pubcon Spring New Orleans is Bringing the Online Marketing Awesome
Organizer Brett Tabke promised he would keep bringing the awesome to Pubcon when we spoke with him earlier this year. Pubcon New Orleans promises to be another knowledge-filled, action-packed event, with over 100 sessions and plenty of networking events for attendees. An entire track for paid search marketers (Track D) includes sessions from PPC experts like David Szetala, Brad Geddes, John Ellis and more.
Use Pubcon's new Online Itinerary Builder to keep track of which sessions you plan to attend. Can't make it to New Orleans this round? Follow my personal tweets, tune in to our WordStream Twitter account and keep an eye on our blog for highlights, actionable insights and the best marketing tips coming out of the conference March 18 to 20.