Paid Search Marketing

The Greatest Intro to PPC EVER: 10 Years of PPC Experience in 40 Minutes

By Larry Kim April 09, 2014 Posted In: Paid Search Marketing Comments: 7

What would it do for your business if you were able to crawl inside my brain and wallow in crazy-effective PPC knowledge, gained over more than ten years working in paid search every single day?

The insane insights and experience you would take away would become your ultimate PPC secret weapon, giving you the power to slay the competition and squeeze every last drop of ROI out of your AdWords campaigns.

For one day only, you have the opportunity to do just that. In our next free webinar, I'll share mind-blowing PPC secrets and unconventional wisdom gleaned over my 10+ year career in PPC.

Our Ultimate Introduction to Pay-Per-Click Advertising webinar is designed to help you kick-start your PPC campaigns or invigorate your existing ones.

There's no denying that AdWords ads are a highly effective way to get your product or service in front of the right target market; in fact, 64.6% of consumers click a Google Ad when researching an item to buy online. If you’re not advertising on Google (or your ad doesn’t stand out), you’re missing a HUGE opportunity.

However, unless you've somehow managed to clone yourself into a small army of marketers, you only have so many minutes in a day – and you probably aren't using them to keep up with the hundreds of changes Google makes within AdWords each year. I don't blame you!

If you’ve read other Introduction to PPC guides or attended other webinars, you've probably been pumped full of a lot of conventional wisdom, like:

  • Quality Score isn’t important! Just focus on ROI.
  • Ad testing is crucial – try changing the punctuation!
  • Remarketing is creepy! You need to set low impression caps.
  • My 2% click-through and conversion rates are AWESOME!

We hear these things over and over. None of it is true.

ppc webinar

I'm going to share secrets Google doesn't want you to know – even if you've been advertising for years, you're going to discover data-backed tips and tricks that fly in the face of everything you thought you knew about PPC. Challenge your current thinking and elevate your paid search strategy to new heights!

In just 40 minutes, you'll take away ten years' worth of PPC knowledge and experience. This is the only Intro to PPC you'll ever need!

Join us Tuesday, April 15, at 2 pm EST for Ultimate Introduction to Pay-Per-Click Advertising. Register now!!

AdWords Performance Grader

If you enjoyed this post, please consider leaving a comment.


Thursday April 10, 2014

Kumail Hemani (not verified) Said:

Did you record that webinar? I missed it :(

Thursday April 10, 2014

Elisa Gabbert Said:

No you didn't! It's Tuesday, April 15 :)

Tuesday April 15, 2014

Kumail Hemani (not verified) Said:

So, it's 10 PM here in Dubai. I will definitely attend!

Thank you! 

Saturday April 12, 2014

Luqman (not verified) Said:

Can you tell me time of the webinar on " 15 April "?

Wednesday April 30, 2014

Heather (not verified) Said:

Is this webinar available somewhere? I missed the live-run, and would love to watch.

Wednesday April 30, 2014

Elisa Gabbert Said:

Hi Heather, yep! You can view the slides here:

Or the recording on youtube here:

Thursday May 01, 2014

Kori Bhen (not verified) Said:

Thanks for this helpful information.

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