This past Sunday marked my five-year work anniversary at WordStream. I know that sounds like a long time, but young ones, five years goes by really fast when you’re on the wrong side of 30. I’ve now been working remotely (from the Mile High City) for longer than I worked in the Boston office, which, due to the telescopic nature of time, seems impossible. The math checks out though. (See also “reminiscence bump.”)
But enough math – let’s talk search marketing! (Which might possibly involve some math.) Here are our top
10 11 most popular blog posts of the month:
1. The 9 Best Email Subject Line Styles to Increase Your Open Rates – This post from the last day of March is going strong! Check out Meg’s tips for crafting must-open emails – should you personalize? How does punctuation figure in? Includes lots of real-world examples.
2. Today’s Big Google AdWords Announcement: What It Means for You – Google announced 10+ new AdWords features on April 22. Here’s the low-down and what they announced and how the changes will affect your account.
3. Gmail Shortcuts, Tips, and Tricks: Latest Secrets for Hacking Your Email – More great tips from Meg, this time on how get around your Gmail inbox more efficiently.
4. Rumors of 'Not Provided' In AdWords Unfounded: Paid Search Query Data Is Not Dead – There was a big ol’ kerfuffle earlier this month when rumors started flying that Google was going to stop giving AdWords advertisers access to the search queries that triggered their ad clicks – essentially a “not provided” apocalypse on the paid search side. The rumors were much exaggerated, and here Larry clears up what actually happened.
5. If People Don't Link to Porn Sites, How Does Google Rank Porn? – When Matt Cutts said in a Webmaster video that people don’t link to porn sites, that got me wondering: How does PageRank work for porn?
6. Why Google AdWords Certification Doesn't Matter – Caleb Hutchings stirred the pot by claiming that AdWords certification doesn’t mean much – check out the great discussion in the comments!
7. Huge Google Keyword Planner Updates: Now with Mobile/Contextual/Trend Data – Google has been talking up the importance of “user context” for a while now – and they have finally updated the Keyword Planner to help advertisers get more contextual insight into their keywords. Check out the new features.
8. Do AdWords Shopping Campaigns Work? – Pretty soon all advertisers will need to switch from PLA’s over to Shopping Campaigns. The good news? They’re a runaway hit!
9. Google Goes After Facebook, Expands Post Ads to All Advertisers – Google+ Post Ads are now available to anyone with at least 1,000 followers. Learn what +Post ads offer and how to set them up.
10. AdWords Dynamic Parameters: A Sneaky Way to Double Your CTR – If you work an industry where the details in your text ads are always changing (for example, if your ads include the current price of gold), dynamic parameters can double your CTR and make your life way easier in the process.
11. Funny Amazon Reviews: The Top 10 Funniest Reviews on Amazon – And let’s end with a bonus fun post. Meg identified all the most hilarious user reviews on Amazon so you don’t have to. But read at your own risk!
— Michelle Tackabery (@mktackabery) April 18, 2014
See you in May!