25 Ways to Increase Traffic to Your Website

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Ask a marketer or business owner what they’d like most in the world, and they’ll probably tell you “more customers.” What often comes after customers on a business’ wish list? More traffic to their site. There are many ways you can increase traffic on your website, and in today’s post, we’re going to look at 25 of them, including several ways to boost site traffic for FREE.

Increase traffic to your website lonely road

1. Advertise

This one is so obvious, we’re going to look at it first. Paid search, social media advertising and display advertising are all excellent ways of attracting visitors, building your brand and getting your site in front of people. Adjust your paid strategies to suit your goals – do you just want more traffic, or are you looking to increase conversions, too? Each paid channel has its pros and cons, so think carefully about your objectives before you reach for your credit card.

If you’re hoping that more traffic to your site will also result in more sales, you’ll need to target high commercial intent keywords as part of your paid search strategies. Yes, competition for these search terms can be fierce (and expensive), but the payoffs can be worth it.

2. Get Social

It’s not enough to produce great content and hope that people find it – you have to be proactive. One of the best ways to increase traffic to your website is to use social media channels to promote your content. Twitter is ideal for short, snappy (and tempting) links, whereas Google+ promotion can help your site show up in personalized search results and seems especially effective in B2B niches. If you’re a B2C product company, you might find great traction with image-heavy social sites like Pinterest and Instagram.

Increase traffic to your website social media icons

Image via Pascale Communications

3. Mix It Up

There is no magic formula for content marketing success, despite what some would have you believe. For this reason, vary the length and format of your content to make it as appealing as possible to different kinds of readers. Intersperse shorter, news-based blog posts with long-form content as well as video, infographics and data-driven pieces for maximum impact.

4. Write Irresistible Headlines

Headlines are one of the most important parts of your content. Without a compelling headline, even the most comprehensive blog post will go unread. Master the art of headline writing. For example, the writers at BuzzFeed and Upworthy often write upward of twenty different headlines before finally settling on the one that will drive the most traffic, so think carefully about your headline before you hit “publish.”

5. Pay Attention to On-Page SEO

Think SEO is dead? Think again. Optimizing your content for search engines is still a valuable and worthwhile practice. Are you making the most of image alt text? Are you creating internal links to new content? What about meta descriptions? Optimizing for on-page SEO doesn’t have to take ages, and it could help boost your organic traffic.

6. Target Long-Tail Keywords

Got your high commercial intent keyword bases covered? Then it’s time to target long-tail keywords, too. Long-tail keywords account for a majority of web searches, meaning that if you’re not targeting them as part of your paid search or SEO efforts, you’re missing out.

Increase traffic to your website reptile with long tail

Image via thegardensofeden.org

7. Start Guest Blogging

Before you say it – no, true guest blogging isn’t dead, despite what you may have heard. Securing a guest post on a reputable site can increase blog traffic to your website and help build your brand into the bargain. Be warned, though – standards for guest blogging have changed radically during the past eighteen months, and spammy tactics could result in stiff penalties. Proceed with caution.

8. Invite Others to Guest Blog on Your Site

Guest blogging is a two-way street. In addition to posting content to other blogs, invite people in your niche to blog on your own site. They’re likely to share and link to their guest article, which could bring new readers to your site. Just be sure that you only post high-quality, original content without spammy links, because Google is cracking way down on low-quality guest blogging.

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9. Go After Referral Traffic

Rather than trying to persuade other sites to link back to you (a tedious and time-intensive process), create content that just begs to be linked to.

When Larry wrote about the kick in the proverbial teeth that eBay took from Google’s Panda update, we managed to secure a link from Ars Technica in the Editor’s Pick section alongside links to The New York Times and National Geographic. Not too shabby – and neither was the resulting spike in referral traffic. Learn what types of links send lots of referral traffic, and how to get them, in this post.

Increase traffic to your website referral link analytics data

10. Post Content to LinkedIn

LinkedIn has become much more than a means of finding another job. The world’s largest professional social network is now a valuable publishing platform in its own right, which means you should be posting content to LinkedIn on a regular basis. Doing so can boost traffic to your site, as well as increase your profile within your industry – especially if you have a moderate to large following.

Increase traffic to your website Larry Kim LinkedIn profile

11. Implement Schema Microdata

Implementing schema (or another microdata format) won’t necessarily increase traffic to your website on its own, but it will make it easier for search engine bots to find and index your pages. Another benefit of using schema for SEO is that it can result in better rich site snippets, which can improve click-through rates.

12. Link Internally

The strength of your link profile isn’t solely determined by how many sites link back to you – it can also be affected by your internal linking structure. When creating and publishing content, be sure to keep an eye out for opportunities for internal links. This not only helps with SEO, but also results in a better, more useful experience for the user – the cornerstone of increasing traffic to your website.

13. Interview Industry Thought Leaders

Think interviews are only for the big leaguers? You’d be amazed how many people will be willing to talk to you if you just ask them. Send out emails requesting an interview to thought leaders in your industry, and publish the interviews on your blog. Not only will the name recognition boost your credibility and increase traffic to your website, the interviewee will probably share the content too, further expanding its reach.

Increase traffic to your website thought leadership concept

Image via business2community.com

14. Don’t Neglect Email Marketing

So many businesses are focused on attracting new customers through content marketing that they forget about more traditional methods. Email marketing can be a powerful tool, and even a moderately successful email blast can result in a significant uptick in traffic. Just be careful not to bombard people with relentless emails about every single update in your business. Also, don’t overlook the power of word-of-mouth marketing, especially from people who are already enjoying your products or services. A friendly email reminder about a new service or product can help you boost your traffic, too.

15. Make Sure Your Site is Responsive

The days when internet browsing was done exclusively on desktop PCs are long gone. Today, more people than ever before are using mobile devices to access the web, and if you force your visitors to pinch and scroll their way around your site, you’re basically telling them to go elsewhere. Ensure that your website is accessible and comfortably viewable across a range of devices, including smaller smartphones.

16. Make Sure Your Site is Fast

Ever found yourself waiting thirty seconds for a webpage to load? Me neither. If your site takes forever to load, your bounce rate will be sky high. Make sure that your pages are as technically optimized as possible, including image file sizes, page structure and the functionality of third-party plugins. The faster your site loads, the better.

Increase traffic to your website 8-bit loading bar icon

17. Foster a Sense of Community

People want to speak their minds and weigh in on subjects they feel passionately about, so building a community into your site is a great way to start a conversation and increase traffic to your website. Implement a robust commenting system through third-party solutions such as Facebook comments or Disqus, or create a dedicated forum where visitors can ask questions. Don’t forget to manage your community to ensure that minimum standards of decorum are met, however.

18. Make Yourself Heard in Comment Sections

You probably visit at least a few sites that are relevant to your business on a regular basis, so why not join the conversation? Commenting doesn’t necessarily provide an immediate boost to referral traffic right away, but making a name for yourself by providing insightful, thought-provoking comments on industry blogs and sites is a great way to get your name out there – which can subsequently result in driving more traffic to your own site. Just remember that, as with guest posting, quality and relevance are key – you should be engaging with other people in your niche, not dropping spam links on unrelated websites.

Increase traffic to your website comments section

Image via organictalks.com

19. Examine Your Analytics Data

Google Analytics is an invaluable source of data on just about every conceivable aspect of your site, from your most popular pages to visitor demographics. Keep a close eye on your Analytics data, and use this information to inform your promotional and content strategies. Pay attention to what posts and pages are proving the most popular. Inspect visitor data to see how, where and when your site traffic is coming from.

20. Get Active on Social Media

It’s not enough to just share content through social channels – you need to actively participate in the community, too. Got a Twitter account? Then join in group discussions with relevant hashtags. Is your audience leaving comments on your Facebook posts? Answer questions and engage with your readers. Nothing turns people off quicker than using social media as a broadcast channel – use social media as it was intended and actually interact with your fans.

21. Submit Your Content to Aggregator Sites

Firstly, a disclaimer – don’t spam Reddit and other similar sites hoping to “hit the jackpot” of referral traffic, because it’s not going to happen. Members of communities like Reddit are extraordinarily savvy to spam disguised as legitimate links, but every now and again, it doesn’t hurt to submit links that these audiences will find genuinely useful. Choose a relevant subreddit, submit your content, then watch the traffic pour in.

Increase traffic to your website news aggregator sites

22. Incorporate Video into Your Content Strategy

Text-based content is all well and good, but video can be a valuable asset in both attracting new visitors and making your site more engaging. Data shows that information retention is significantly higher for visual material than it is for text, meaning that video marketing is an excellent way to grab – and hold – your audience’s attention, and boost traffic to your website at the same time.

23. Research the Competition

If you haven’t used software like BuzzSumo to check out what your competitors are up to, you’re at a huge disadvantage. These services aggregate the social performance of specific sites and content to provide you with an at-a-glance view of what topics are resonating with readers and, most importantly, making the rounds on social media. Find out what people are reading (and talking about), and emulate that kind of content to bring traffic to your website.

Increase traffic to your website buzzsumo results page

24. Host Webinars

People love to learn, and webinars are an excellent way to impart your wisdom to your eagerly waiting audience. Combined with an effective social promotion campaign, webinars are a great way to increase traffic to your website. Send out an email a week or so ahead of time, as well as a “last chance to register” reminder the day before the webinar. Make sure to archive the presentation for later viewing, and promote your webinars widely through social media. If you're wondering how to do a webinar, click the link for some tips.

25. Attend Conferences

Whatever industry you’re in, chances are there are at least one or two major conventions and conferences that are relevant to your business. Attending these events is a good idea – speaking at them is even better. Even a halfway decent speaking engagement is an excellent way to establish yourself as a thought leader in your industry and gain significant exposure for your site.

Well, that just about does it for today’s post. If you’ve got your own tips for increasing traffic to your website, I’d love to hear them.

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Comments

Ankit Chauhan
Apr 30, 2015

My favorite is LinkedIn groups, there i get quality traffic and comments from, apart from the traffic i get from them, i consider them a great source of backlinks. SO i always share my posts in those places when i publish.

Thanks
Ankit

Shrey Patel
Apr 30, 2015

Really Nice Tips to Increase Website Traffic in Website.
Thanks for Sharing.

Ann
Apr 30, 2015

Very informative article...thanks

Billy
Apr 30, 2015

Very good thanks

shravan
May 01, 2015

Nice article! its worthy. This will mostly help us to get traffic to our websites and will get good position in seo.

Joanna Ruckenstein
May 04, 2015

Thanks for the tips! Very useful and informative. Happy I discovered BuzzSumo the other day!

Ankit Chauhan
May 08, 2015

Great article. People forget how important social media is. If you produce the right content, your information will be spread across all platforms. Key is to make sure everyone sees it.

moeen akhter
May 08, 2015

thanks good suggestion

jman
May 08, 2015

Thanks for this wonderful tips

Janifer
May 15, 2015

Hey Dan, Thank you so much for sharing such a beneficial information. The way you explain is really understandable,Infect I am working on web traffic for so many sites. So for that I was just searching on Internet to know few more things about web traffic to get more accurate result and I just read your blog which is really Informative.

sangam kr
May 23, 2015

The information in this article have points like publishing small video leads, interviewing industrial leaders are new ways of getting traffic to my blog.in addition to other points mentioned. But I am looking for something more novel ways to push traffic. I have an idea that critical comments on others blogs may be more useful. The most important point to drive traffic is patience,constant effort, real useful content, leads to value added information. Thanks for the content rich article.

sana
May 27, 2015

wow nice post i really like it thanks for sharing love you :P

sohoz
May 27, 2015

Hello, I was getting huge amount of traffic last months but for the last few days a great downfall in traffic.Would you please suggest me what should I do now ?

S O Abraham
May 29, 2015

Thanks for your good writing.

Long Solution
Jun 03, 2015

This is very helpful article. Thank you for sharing.

venu
Jun 06, 2015

yeh its cool

Nitin
Jun 07, 2015

Incredible guide to build traffic to my site. Definitely prove helpful for me too. Every single strategi is explained quite good in the article.
Thanks for sharing such nice information.
-Nitin

rakib
Jun 12, 2015

this is some very good information.i just started my very first website ever so im going to use some of these suggestions

Luke Wright
Jun 15, 2015

Thanks for your informative post. You provide here 25 point to increase traffic. All points are very important. Content marketing is one of the best way to increase traffic. Last month i just write content and share those content on popular social social bookmarking site. This month blog traffic is increasing and if everyone will follow these article 25 point the i hope everyone will see good result for their blog.

Anthony Cotton Jr.
Jun 16, 2015

Hey Dan Awesome post, very useful content.

Preetymohata
Jun 20, 2015

Thnx for the info. Gr8 article n useful tips..

Ann Rose
Jun 24, 2015

Hey this was very helpful to me..... It helped me create s slide...... Thanks a lot.....

wsseriescom
Jun 24, 2015

Nice suggestions

Monte
Jun 24, 2015

Wonderful ideas that look to be a big boost to traffic when used properly. Thanks for the post.

Enjoy life...Monte

Vijay Bhabhor
Jun 25, 2015

Thanks for sharing a nice article. Your 25 points for advertisement are perfect, and I am sure If anyone can follow this points then 99% chances is that his website traffic will goes up.

I would like to add some more Free topics here where you can do a advertisement

1) Questions & Answers website - Quora, Anserbag, yahoo answers, wiki answers

2) Documents websites Like Scribd and slideshare

3) Making Viral post on whatsapp


yaco
Jul 03, 2015

thanks you for this useful information, I have been in internet marketing almost one year but in this post i learned many methods that i did 't know before.

iqbal ahmed nakhwa
Jul 06, 2015

Great article about traffic. Keep up it

Manikandan
Jul 07, 2015

Excellent Tips. I read this article step by steps it is very interesting and useful for me and my SEO team. Thanks.

Please update social media marketing related articles.

Slimpro
Jul 10, 2015

Great job. I think this is a very insightful post.

dawatech
Jul 13, 2015

This is really an interesting article... Thks for this

alfred saif babu
Jul 14, 2015

I like it.

Rajohn D.
Jul 14, 2015

fantastic information extremely informative and highly valuable for individuals looking to achieve website recognition within their specific industries and beyond

peeyush
Jul 18, 2015

I had placed ads on my website in accordance with the heat map but still my CTR is very low, its just nearly 1.2%. Would you please help me.

Anowar Hossain
Jul 21, 2015

It's useful article that will help many new and experienced Internet marketers to boost their sites to generate more traffics!

ekene
Jul 26, 2015

great post.. i have been looking for a way to increase my web traffic and this helped a lot

pashminu mansukhani
Jul 27, 2015

Good post. You should include more information on video marketing and email marketing. Another popular new age methods is to use WhatsApp for marketing.

Daniel Keith
Aug 01, 2015

No doubt,
These are really the best ways to increase a website traffic.
Thanks for sharing.

siva
Aug 06, 2015

Hi..,
You posted very useful article. SEO interested candets like this article highly.
Now a days SMO sites are very useful for increasing referral traffic and you explained about referral traffic very clearly and step by step.

Matheus
Aug 11, 2015

I need some more traffic to my new blog, but the competitive for my main keyword is so high. I'm looking for every article to know how i can boost traffic to my new project, because i know that i'm writing good content and will be good for the readers, but it is difficult to compete with the big websites. Well good article i really hope that i gain more traffic.

Mark Eden
Aug 12, 2015

Great Tips! Thank you so much for making this post.!! Bookmarked!

yathishraj
Aug 13, 2015

Great post it's really helpful i am waiting for more Tips.........

Victor
Aug 14, 2015

Thank you for valuable post sharing ….. this post help me get more traffic on my site

Oko Voice
Aug 27, 2015

thanks, much useful sir

Rahul
Aug 28, 2015

Thanks. Great Tips.

Mike
Aug 31, 2015

Hi

Thank you for this advice. A have definitely have a few new ideas to take away.

Thomas F. Wuthrich
Aug 31, 2015

You really pack a lot of information into your articles! Each link leads to another jam-packed informative article. I've always been interested in longtail KWs, but have perhaps overlooked the importance of headline writing. And one of the first links that drew my attention was the one on writing irresistible headlines...which I am currently poring over. Thank you! (Signing up for your free tips and tricks.)

srisathvika
Sep 01, 2015

Great article. This tips are very helpful to increase traffic to our website. Thanks for sharing this wonderful tips.

sonia
Sep 01, 2015

Thanks for such a good article.It is really a helpful source the people looking for website traffic strategy.
I new to this and have start my website just a few days before. http://shonaweb.in

Really need these tips.

arun
Sep 02, 2015

Getting good amount traffic is always a big challenge for new blogger.Be active on social media sites and online commutites Intract with other bloggers and by doing some small SEO workalways be updated with google search guidines Anyways thanks for sharing your idea keep sharing www.indianewstoday.co.in

matt
Sep 08, 2015

great post! always love learning new tips about getting TARGETED web traffic :)

building an email list is CRUCIAL if you want to see success in your business. Please allow me to give away some FREE training for gettin web traffic .

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