14 Marketing Skills to Add to Your Resume This Year

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marketing skills for resume 2015

Digital marketing moves very quickly, and as a modern marketer, you’re probably gaining new skills by the handful. But what marketing skills capture an employer’s eyes in 2015? What sets their hearts a-thumping? What makes them say, “We need to hire this one!”

Today we’re sharing 14 enticing marketing skills to add to your resume in 2015! (And if you're looking for a job now, check out our jobs page. We're hiring!)

1. Content Marketing

Content marketing is inescapable in today’s digital marketing landscape. It’s like what the Spice Girls was to the 90’s. Brands have realized that they need to be producing a steady stream of high-quality content in order to attract their audiences.

marketing skills for resume

We’re in a pretty frightening content whirlwind; with many blogs pushing out several posts a day, there’s zero chance we will ever read most of what is published on the web. Still, you can capitalize on this mighty content race by marketing yourself as a content mastermind. (If you're in the B2B aka business-to-business world, check out our seriously comprehensive guide to B2B content marketing.)

2. CMS Experience

Since nearly all businesses publish content with the help of a Content Management System (CMS), noting some CMS experience on your resume is always a smart move, especially if you're applying for a content marketing job. WordPress and Drupal are two common examples of content management systems you may want to get you hands dirty with. Put this on your marketing skills list and you'll be sure to get noticed.

top marketing skills

3. CRM Skills

Businesses are also looking for experts in Customer Relationship Management (CRM) software, which serves as an essential tool for virtually any company. CRM software is used to organize and manage customers’ various interactions with a company. CRM software helps bridge the gap between sales, marketing, and customer service. Popular CRM software includes Salesforce and Oracle.

4. Mobile Marketing

Mobile is on the rise and no one is powerful enough to stop it. If mobile marketing were Godzilla, we’d be pretty screwed right about now.

It’s estimated that 60% of mobile consumers use their mobile phone as their primary (or only) device for accessing the internet, and over half of e-commerce traffic is driven by mobile devices! Understanding the mobile marketing landscape will make you a hero in the eyes of employers, so be sure to show this off on your resume.

resume marketing skills

5. Lead Nurturing

As companies say sayonara to hard sales tactics and cold calls, they increasingly look to lead nurturing as a better sales solution. In the B2B world, most customer relationships today begin with content offers, then continue on with lead nurturing through the sales funnel. Lead nurturing is in super high demand, so employees with experience in this area should be sure to note it on their resume's marketing skills list and LinkedIn profiles.

Show that you understand the lead nurturing model and that you have some knowledge of how various types of content (from ebooks to webinars) can be crafted to serve specific audience needs.

Learning PPC? Check out our free guide, PPC 101!

6. Email Marketing

Email marketing isn’t new, but it’s still one of the most effective ways to market products and services. Newsletter signup boxes are commonplace on nearly all blogs, and brands are hungry for employees who can help them grow, retain, and delight email subscribers. They’re looking for employees who understand open rates, A/B testing, and email lead nurturing. If you can get practice with email marketing, wear these skills like badges of honor.

marketing resume

7. Mastery of a Full Marketing Arsenal of Tools

Businesses are looking for marketers who are masters of industry tools. You need to know which weapons will help you conquer any given space, making you as powerful as Robert Baratheon with his warhammer (give me a break, the new season is just a couple weeks away). 

marketing resume skills 

It’s hammertime! [Art by Alex Maxwell]

 Brush up on your marketing weapon arsenal with tools like: 

  • SEO Tools. Resources to help you target relevant keywords and measure your link-building efforts. Some popular tools include Google Keyword Planner, Open Site Explorer, Ahrefs, and of course our own keyword tools.
  • Image and Design Tools. Apps and software that can help you create blog images and valuable visual content to capture the attention of your audience. Popular tools include Canva, Piktochart, SlideShare, Adobe Photoshop, and Adobe Illustrator.
  • Email Tools. Programs that can help you manage email more effectively and measure open rates, clicks, and conversions for various email lists. One popular example would be MailChimp.

If you have experience with these tools (or tools that are similar), be sure to add it to your marketing skills resume. Employers want new hires who know how to use the tools they love.

8. Video Production

There has been a huge upsurge recently with video production. Brands are recognizing that video is a very engaging and compelling form of content that can be used to a company’s advantage.

Any experience in video production, editing, and even video animation is highly coveted. Best of all, you can brush up on some of these skills yourself if you’ve got a bit of spare time. Set up your own YouTube channel and get filming!

skills to put on marketing resume

9. Paid Social Media Advertising

In an age when you can pay for likes and promote your Twitter posts, competition is heating up in the social arena, and businesses know that working with paid opportunities is the best (and quickest) way to get ahead. They need experts in paid social advertising – and their need is your opportunity!

marketing skills of 2015

How do you get these skills? Experiment with your own paid social media campaigns. If you have your own blog or website, use them as social advertising guinea pigs (although you’ll have to deal with the smell). You can start mini-campaigns for relatively cheap, and it will get you familiar with all the ins and outs of paid social advertising. This experience looks stellar on your marketing skills list.

10. UX Design

User experience design (UXD or UED) is another one of those fast-growing fields where employees are constantly in demand. Businesses know that their product needs to be smooth and streamlined, and they are chomping at the bit for skilled UX designers who can help create an intuitive, natural product experience for users.

Whether for apps, software, or site design, UX is X marks the spot on your search for prime marketing skills!

marketing skills 2015

11. Data Science

Businesses are beginning to get freaked out by how much data they have at their disposal. From conversion tracking cookies, social media responses, and video views to GPS data and app activity, the sheer quantity of big data companies have access to is mind-boggling.

That’s where you come in – the data analysis expert who can help sort, organize, and, most importantly, extract meaning and actionable insights from these huge data landfills. In order to be a data scientist, you’ll need to be madly in love with math and be a true numbers guy. If you’ve got the goods, you can be sure businesses will be knocking at your door (or even breaking it down).

 marketing skills to add to your resume in 2015

Scary, scary math – not for data scientists though!

12. Data Visualization

Going hand in hand with the statistical analysis crew, brands also want to be able to share some of their data insights with their key target audiences.

However, most of us don’t perk up at the thought of combing through spreadsheets for that eureka moment. That’s where data visualizers come in – they help reformat valuable, insightful data into visual graphs, charts, and graphics that make those numbers easier to digest. Data visualizers are utilized to create powerful, data-driven content that is appealing to users (infographics are a prime example). Data visualization mastery is in high demand, so be sure to detail your knowledge on your marketing skills resume.

 

marketing skills to list on resume 

Infographics from Visual.ly

13. HTML, CSS, and Other Coding Languages

Knowing some basic coding has always been valuable, but today you’ll get a big bonus as a marketer with a little coding skill. Engineers and coders are valuable commodities, and they won’t gladly be spared to fix the padding on your tables and align your text properly.

Proving you know at least some very basic HTML and CSS skills shows that you can self-correct your own hiccups with a bit of finagling. If you’re beyond the basics, even better!

marketing skills list

14. Consumer Behaviorist

Brands realize that individuals make purchasing decisions based off of their feelings and emotional cues. It’s why advertisements like the Budweiser Super Bowl puppy ads are so successful.

As businesses seek to amp up the emotional storytelling and strengthen consumer bonds to brands, they want experts who understand consumer behavior and can help figure out what makes their key audiences tick.

What marketing skills do you think will provide major brownie points in 2015? If you’re an employer, what skills are you looking for in a new hire?

Here's a summary of the top 14 marketing skills we think you should add to your resume:

  1. Content marketing skills
  2. Content management system (CMS) experience
  3. Customer relationship management (CRM) skills
  4. Mobile marketing skills
  5. Lead nurturing skills
  6. Email marketing skills
  7. Experience with a host of marketing tools
  8. Video production and editing skills
  9. Social media advertising skills
  10. UX design
  11. Data science
  12. Data visualization
  13. Coding skills
  14. Consumer behavior insights

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Comments

Ryan
Apr 08, 2015

i am still undecided if it's best to be a generalist or a specialist. Is it better to be great at one of these things, or familiar with all of them? Of course, it depends,but the list of required skills on some job postings seems unrealistic and even laughable these days.

Elisa Gabbert
Apr 15, 2015

My two cents: Try to be great at one thing but also familiar with a lot of other things. Familiarity with other techniques, channels etc. is always a plus. Of course you can really only be expected to be familiar with related disciplines (for example, great at content marketing and familiar with content management systems, SEO and social media).

social media marketing degree Nyu
Oct 12, 2015

Its not my first time to visit this site, i am visiting this website dailly and take pleasant data from here
daily.

Maria Corcoran
Jan 06, 2016

@Ryan - it is a personal choice. Do you want to be a rockstar in one area or somewhat ok in multiple? For me, the choice to specialize was easy. However, even with specialization you still need to have a solid knowledge of several skills on this list to be a true master at your job.

Don't ever be that guy that relies on someone else for a skill set related to your field or specialization, take the time to learn and become extremely proficient at it. Just because you specialize doesn't mean ignoring the rest of the related fields.

K
Mar 18, 2016

When considering whether or not to specialize or generalize, it's also best to take into account where you want to be working in and the resources that are likely to be available. On a small team, if everyone specializes, you can have serious knowledge holes that are less apparent and less likely on a large team. Often it's the generalists who can look at something they don't know, realize someone needs to learn it, and figure enough out to get the job done. On a good team, you need a mix of both.

Patricia Ponder
Apr 15, 2015

Ryan, you said it all. If anyone has a good answer for Ryan, I'll be very interested.

Christopher
Nov 05, 2016

Fantastic post however I was wanting to know if
you could write a litte more on this topic? I'd be very grateful if you
could elaborate a little bit further. Kudos!

Hazel
Jan 07, 2016

Hello, Your article is pretty insightful. It clearly makes one understand in perspective. I liked the paragraph explaining about Data Science and Consumer Behavourist. I keep reading through the article all the time and I Find your article to be at point. I have prepared an Infographic on Skillset for employee topic:
http://www.optnation.com/blog/top-8-skills-to-become-successful-in-21st-century/
Thanks! for the article.  

zipker
Mar 31, 2016

nice stuff

Dale
Jul 13, 2016

Hello - thanks for writing this article regarding skills to addd to one's resume. Of note, in most organizations, what you have listed here straddles differing marketing disciplines. Also, digital marketing is only part of a bigger whole, being directed by the GTM plan owner - I need people that can understand that as well for optimal results. Again, thanks!

Faylinn
Jul 27, 2016

I have been trying to land a marketing job that will allow me to use both my content and SEO skills and so I really appreciate you mentioning these resume builders. I would definitely like to put paid social media advertising on the resume, but I honestly haven't used it in the workplace and so I really like your advice about experimenting with my own social media campaigns to do that. However, how much money would you say that I should be willing to invest in this?

Nisha
Aug 19, 2016

Hi!!! Thanks for posting this blog it is informative and beautifully articulated.

ricardo
Aug 19, 2016

excelent post !

john michael Schuch
Jan 15, 2017

LEARNING MORE AND MORE!!!

Gary Sanchez
Jan 23, 2017

To me, a skill is something I can practice to get better at. This list is so high level and bordering on tactics and careers (vs. skills) that i would be virtually impossible to learn all 14 in a single year. For instance, I would argue that to get decent at "Content Marketing" you need to learn the skills of 1) researching your customer's needs; 2) identifying helpful subjects, 3) creating an editorial calendar; 4) writing (or filming, or designing or interviewing)...effectively; and 5) promoting content. Those are 5 very different skills to learn. But it does give me an idea of a helpful blog post I can write about the subject. Thanks.

Derrick English
May 09, 2017

Thank you for the article it is very helpful. As stated in the prior comments, it is good to be great at one skill but have competence in the others one.

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