35 Easy & Effective Real Estate Marketing Ideas

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The real estate industry has had some interesting ups and down over the past decade - NAR (National Association of Realtors) membership hit its all-time high back in 2006 with 1,357,000 realtors before dropping dramatically with the housing financial crisis. However, since its rock bottom in 2012 (with 999,000 members), it has been steadily increasing, and with nearly 1,100,000 members in 2014, the competition among realtors is heating up.
 
The competition is fierce, and these days you’ll need expert online and offline marketing skills to set yourself apart from the pack.

marketing for real estate

While real estate agents are still key in the home buying process, buyers are increasingly looking to do more leg work online before involving the experts. A study from the National Association of Realtors showed that 92% of buyers use the internet to begin their house hunting quest, driving home the vital need for real estate agents to have an active online presence. If you're not active, engaging, and networking online, then you're missing out.
 
Here are our 35 best real estate marketing ideas for those looking to win the real estate marketing game.
 

1. Set Yourself Up For Social.

Make sure you have social media accounts on all the big networks (Facebook, Twitter, Pinterest, Google+, and even Instagram if you snap a lot of house pics). Interact with users, share good press, and promote your properties.
 
realestate marketing tips
 

2. Add Social Sharing To Property Pages.

Chances are, home shoppers are eager to share their top housing pics with friends and family, so make it easy for home buyers to email and share various properties online by adding social sharing buttons.
 
tips for real estate marketing

3. Keep An Eye On The Competition.

What are other realtors in your area doing? What do their websites look like? How active are they on social media? Take note of what competitors are doing – then avoid their mistakes and replicate their success!
 

4. Make Yourself Easy to Contact.

Put your contact info on every page of your website. Ideally, make an impressive contact us page that grabs attention.
 

5. Create a Killer Business Card.

Get an awesome looking business card and hand them out like pizza flyers on a Friday night.
 

6. Make Use of Local Images.

In many ways, you’re not just selling a house, you’re selling a whole town or area. Showcase the best that your area has to offer, with high-quality, beautiful photos of local town landmarks and familiar sites.
 
real estate marketing 101
 

7. Create an Irresistible Content Offer to Capture Leads.

Consider producing an ebook like “X number of things new home owners should consider before buying” or “X most valuable features of a new home.” Offering free ebooks in exchange for an email address (and zip code, in the case of real estate) is a great way to capture leads.
 

8. Hire a Photo Pro.

Successful real estate relies heavily on great photography. Bad photos will diminish interest in even the greatest of properties. It’s absolutely vital that you have gorgeous photos of your properties. Hire a professional photographer (preferably with experience photographing homes and architecture), or, if you have sophisticated equipment and are confident in your abilities, have your own hand at it. Just remember this is one of those scenarios when it pays to bring in the professionals.
 
real estate marketing
 
There are tons of great resources that provide in-depth detail about real estate photography – this guide from Digital Photography School is helpful (so long as you have some basic photography experience under you belt already).
 

9. Create a Virtual Tour.

Your clients’ time is precious, and they want to understand as much as possible about a property prior to visiting in person. Virtual tours are a great way to give a comprehensive, accurate preview of the property for potential buyers.
 
Here’s one example of a virtual tour (although you’ll find some aspects of this video are quite outdated). If you make your own, I’d beg you to not use music that resembles the soundtrack of The Sims.

 

10. Local Sponsorship.

Consider helping sponsor local festivals, sports teams, or school events. Signing up as a local sponsor often means getting your business a spot on t-shirts, program pamphlets, or flyers.

Want more tips? Download our free guide, 69 Creative Marketing Ideas to Boost Your Business!

11. Animated Video.

Consider outsourcing a quality animated video for your real estate businesses. Short, cute, high-quality cartoon videos can help establish your brand as well as give a touch of personality. You may even want to consider featuring local landmarks or sites in your animated video to make it ultra-unique and targeted.
 
Your animated video doesn’t have to be super sophisticated – check out this short and very simple animated ad from Geico.

 

12. Pinterest Boards.

Pinterest boards are a great way to provide images and information for specific listings. You can create a Pinterest board for a single property that, in addition, to property photos, highlights major benefits of the area.
 
pinterest real estate marketing
 

13. Make Your Site Mobile-Friendly.

Tech-savvy consumers spend tons of time on their mobile devices. In fact, a recent study has shown that 80% of Internet users use their mobile devices for online activity. It’s paramount that your website is mobile friendly. Even better, consider creating a mobile app that potential buyers can use to review listings.
 
real estate marketing tips
 

14. Create a Newsletter.

Email marketing is one of the best strategies for building client relationships. Collect emails from your website, local outreach, or any other methods you can think of. Send your email subscribers the stuff they’re looking for – notices about upcoming open houses, new houses on the market, news about seminars you’re offering in the area, etc. (Note: if you work in different geographical areas, you’ll want to segment your newsletter subscribers based on their location, ensuring that they only get relevant emails and updates from you).  
 

15. Start an Email Nurture Campaign.

Nurture campaigns are like the breadcrumb paths of Hansel and Gretel, except instead of a gingerbread house at the end, clients find their dream home (hopefully without a resident evil witch).
 
Leave your clients a trail of high-end panko breadcrumbs by tailoring your interactions with them based on previous actions they’ve taken. If they first attended an open house with you, send them an email detailing other nearby houses on the market. If they attended your first time homebuyer’s seminar, send them your “10 Things Every New Homebuyer Should Know “ ebook. Deliver content that will help your clients take the appropriate next step, depending on where they are in their journey.
 

16. Build Your Google My Business Page.

Google My Business is the latest in Google location-based pages. If you’re feeling confused, don’t worry – it’s basically the same idea as Google Places for Businesses and Google+ Pages. Setting up a Google My Business account makes it easy for users to find you in Google Search, Google Maps, and Google+. Trust me, this one is a no-brainer. 
 
google my business
 

17. Consider Going Niche.

If you’ve got some real estate marketing competition in your area, you may want to consider making yourself stand out by going niche. Become the go-to real estate agent for dog owners, families with kids, divorced individuals, whatever. Making a name for yourself in regards to a specific niche need can make you memorable, especially in saturated zip codes.
 

18. Use Emotional Storytelling.

Utilize emotional storytelling with compelling copy and powerful visual elements. Humans respond to stories – tell a good one and clients will flock to you.
 

19. Host a Webinar.

If you feel comfortable enough, hosting a webinar can be a great way to garner attention for your business. Host a “12 Little-Known Things to Look For In A New Home” webinar, providing a Q&A at the end for questions. Webinars can also be repurposed as YouTube videos, with can serve as valuable video content that can live permanently on your website! Here are some more tips on putting together a great webinar.
 

20. Saddle Up For Social Ads.

Don’t be afraid to dish out dough for paid ads on social media. With organic reach dwindling on many popular social networks like Facebook, paid Facebook ads are often the most effective way to get in front of clients. Facebook has tons of great targeting features that ensure you’re only paying to get noticed by your key target audiences.  
 
real estate marketing 2015
 
 

21. Old School Mailers.

The web is where it’s at, but that’s not to say traditional advertising doesn’t have its place, especially when you have targeted audiences. Consider sending out postcards to qualified leads or potential buyers in the specific zip codes you are active in.
 

22. Become a Columnist in Local Magazines.

When it comes to real estate, it’s important that you get laser focused on local. Getting yourself in local magazines or newspapers is a great way to get the word out about you and your brand. See if you can write a column or feature for local publications. You don’t want to be blatantly salesy – today’s consumers don’t like to be pitched to. Instead, try to showcase your knowledge. Write about how rising prices of houses on the market shows that the town is doing well, or list the reasons why your regional area is becoming more popular (maybe it’s the revitalized downtown area or improved school system).
 

23. Host Free Seminars For Home Buyers.

Make yourself and your knowledge available to the community by hosting mini-seminars. Consider providing a basic 101 seminar about the basics of home buying and mortgages. 
 
Remember, marketing today is all about inbound, and that doesn’t just apply online. Users want you to share some of your knowledge for free before investing time and money in you. A home buying seminar is the local equivalent of a webinar. Yes, it will take time and energy, but attendees will walk away impressed and will have established a relationship with you. That relationship will be worth its weight in gold when they’re ready to shop for a home.
 

24. Get Branding.

Branding is your buddy – that means pens, drink koozies, and all those other freebies people love. Give out some branded goodies at local festivals and events to spread your brand. 
 
real estate marketing advice
 
 From TotallyKoozies.com
 

25. Partner With Local Businesses.

Developing relationships with other local businesses will be key for your real estate marketing efforts. See if you can get local breakfast joints to let you buy them a set of new coffee mugs with your logo on them, or buy a place on their paper placemat setting. Don’t be afraid to get creative with local partnerships. 
 

26. Ask for Testimonials From Former Clients.

Testimonials are tremendous trust signals. Showing that real, live people endorse your services means the world to potential clients. When a homebuyer has had a great experience with you, reach out to them and ask for a testimonial. If possible, try to get a photo of them as well. Make the most of these testimonials by placing them strategically on your website and sharing them now and then on social networks.
 
real estate marketing techniques
 

27. Create an Awesome Website.

Today’s consumers like to do a lot of legwork themselves online when making major purchases, and that includes home buying as well. I myself have only rented, but even when renting a property I’ll Google Map the address, use Street View to get a feel for the area, see which businesses are within walking distance, look at home photos, and, ideally take a virtual tour of the property.
 
Make it easy for users to access all this information – make sure all your property pages have great photos, virtual tours, and easy access to Google Maps and Google Earth. List the hot spots nearby and their respective walking distances (mention the bus stop that’s just a five minute walk, or the Starbucks at the end of the block).

 

28. Make Your Site Easy to Navigate.

All the great property pages in the world won’t mean much if your site is a nightmare to navigate. Your visitors need to have a good experience on your website, so take the time to brush up on user experience design skills and information architecture. 
 

29. Include Local-Oriented Copy.

Make sure you are including some local-oriented keywords in your copy to ensure that your content is found by buyers Googling online for homes in your area. 
 

30. Get On Zillow.

Zillow is basically the Yelp of real estate marketing, and you really need to be on there if you want any chance of being discovered - you can ignore the sun, but it will still burn you! Zillow offers the ability to advertise as an agent on their website. This can get a bit pricey, but considering the huge role Zillow plays in home buying, it’s probably your best bet. After all, sites like Zillow account for 48% of all site traffic for real estate searches on the web.
 
Zillow also allows users to review real estate agents, so put on a smile and rack up that rating, as a solid star rating will greatly increase your leads. 
 
real estate marketing zillow
 

31. Shared Scheduling App.

Use a scheduling sharing app to coordinate times to show a house to buyers. Scheduling apps like Doodle can cut down on the endless back and forth timeslot swapping.
 

32. Give a Local Care Package After Closing.

Your relationship with a client doesn’t end right after they close. You want them to remember your name so that hopefully they’ll share your info with friends, family, and acquaintances who might consider moving in the future. Send a local care package to clients after they close, with local movie or theater tickets, restaurant gift cards, etc.
 

33. Keep In Touch.

Stay in touch (even months and years later) with past buyers in order to build in that good relationship. Send anniversary cards, holiday cards, etc to stay fresh in their minds. When they have a friend who is ready to buy, they’ll pass along your info. 
 

34. Create a Referral System.

Provide incentives for past clients to refer you to future homebuyers.
 

35. Leverage Call Tracking.

Real estate is one of those industries that absolutely must use call tracking in their paid search campaigns. Most people use the phone when trying to find a realtor or make an appointment to view an apartment, condo or house. If those calls come about because someone saw your PPC ad, you want to be able to track which ads and keywords are driving calls.
 

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Comments

Ben
Jun 08, 2016

This article, and many like it, offers no value. All points lack any depth or actionable detail and are written by someone without any insight into real estate marketing. The definition of clickbait, each point lacks even the hint of insight and could very well be the work of a middle school student asked about real estate marketing.

Good job on the SEO ranking - I hope Google buries this article in the next search algorithm update to save everyone their time reading this garbage.

Kannan
Jun 09, 2016

Marketing is a long process you cannot change everything overnight. These great tips are really useful to make this long process easy.

Milly Claudia
Jul 08, 2016

That is great but in these days the way of marketing is different and huge.
Thanks.

Jennifer Rouse
Jul 08, 2016

Great article!! Really inspiring! Thank You!

Melvin Berry
Jul 21, 2016

Hi Megan, enjoyed your article as it gives the reader a good overview of real estate marketing. I think your 16th category of "Build Your Google My Business Page" is going to be create a huge impact over the next few years.
Thanks for the article & keep sharing.

Joan Scott
Jul 26, 2016

Great article with great explanation through images. The best part of this article is your way of explaining things through images and videos . It makes very easy to everyone and it helped me to learn about various real estate marketing ideas.
Thanks for the article.

Jim Strong
Aug 30, 2016

Social media is really effective for selling real estate now a days thanks mars for the sharing valuable tips.

Justin
Aug 31, 2016

Facebook ads have been extremely effective for my business The Joan Kelly Group. Really the most effective reach for the money!

Mark David
Sep 04, 2016

Photography point is very important because when you post on residential and commercial space available people check space before contacting to anyone. If HD photo is posted it makes idea clear about properties, how it is looking and how big it is.

mark hamlet
Sep 05, 2016

hello i just wanna ask something important. 1. CAN WE use the article or material as is and put it on our website for download or readable material
2. can we build upon it, add or delete sections?
3. can we share or distribute it for free? on it’s original format or as new format (eg. from pdf we will make a video of it)?
4. what licensing guidelines should we follow?

Milly Claudia
Sep 15, 2016

Great ideas.
Thanks.

Lenny Estrin
Sep 16, 2016

Really glad to read about your post which are most effective to generate leads and selling properties.

Kendall Everett
Sep 19, 2016

I love the idea of creating a virtual tour of the home to post on the listing. As you brought up, people want to be able to see as much as they can online before having to drive to the location. It may be worth hiring a professional to do important things such as a virtual tour so you can give more attention to your client.

Alison Smith
Sep 25, 2016

The most effective strategies for real estate agents are the ones that work for their buyers and sellers. A combination of strategies that works for a realtor living in a upper end suburb of New York might not work for a REALTOR living in an upper end suburb of Fort Worth. Demographics has such an important role to pay. However, there is a common subset of marketing strategies that works for everyone.

A print and digital footprint in your neighborhood.
Your presence in community events.
Your ability to provide references to your prospects.
An effective online presence (localization).
Your listing in local directories.
Social profiles.
Have you ever thought of your ecosystem?

Andrew
Oct 03, 2016

It's basic stuff, but what do you think about this page -

Jay Jorgenson
Nov 01, 2016

I really liked the ideas of getting the word out through social media outlets such as Pinterest, and Facebook because people are always exposed to social media. I know from personal experience that advertisements on Facebook are the best away to get attention. I think if you're trying to sell real estate, that is a great way to do so!

Talha
Nov 07, 2016

Nice share. Thumbs up.

smithaggrwal
Nov 15, 2016

Thanks for sharing this useful and effective ideas for real estate business promotion.

Five Star
Nov 19, 2016

Really its a great post. Thanks Megan Marrs for sharing this creative marketing ideas with us. As a residential real estate agent, those marketing tips will help me a lot.

Shane
Dec 02, 2016

Thank you for sharing this kind of article.

Jack helmen
Dec 07, 2016

Hi,

It's a very nice article..... Keep more updating...

Philippa Jolley
Dec 08, 2016

Excellent post. Its very important post for all real estate agents. thanks for sharing it.

Jalu Sakti
Dec 12, 2016

I love the idea of virtual 3D tours that was mentioned in this article. It's so true that people's time is valuable, and you want to make a great first impression on them before they even visit the property. Some people may think that 3D technology would be hard to access, but I've heard that some listing services and third party companies can help you make a professional virtual tour. We want to do it when we sell our home!

Ebolibral
Dec 13, 2016

Your tips are nourished and explanatory enough to arose the sleeping giant in every realtors.Good of you.

Rahul Raj
Jan 05, 2017

I love it your blog post. It is very informative and lots of information about real estate marketing.. and how to optimize website and which type of stuff used for real estate marketing like video promotion, facebook, google plus and twitter etc.... I grab lots of infomation about real estate marketing... I hope every person take the benefits from your post and grow your business... This article is very beneficial for me... so thanks for sharing knowledgeable information....

Cindy Tesler
Jan 24, 2017

Thanks for the tip to make sure that your real estate company has accounts on all the big networks. You also said that you should make it easy for home buyers to email and share various properties online by adding social sharing buttons. I think it's a good idea to choose a real estate agent that is in great standings with their local bar and the BBB.

edcookrealestate
Feb 01, 2017

Thank you for sharing the article. It’s very useful. Hope to hear more from you.

Murali
Feb 06, 2017

Amazing blog post! It’s really helpful for the new buyers and thanks for intimating the ideas when buying plots. Keep up the good work!

Mike Dy
Feb 10, 2017

Hi Thanks for sharing these amazing tips! Ads are really helpful since a lot of people can see it especially in social media.

Mike Dy
Feb 15, 2017

Hi Megan, I like that you included social media. I think it is really helpful since a lot of people now are in social media. Thanks for sharing!

punir gaurav
Feb 26, 2017

Effective Real Estate Marketing Ideas thanks for sharing this.

Awais Imtiaz
Mar 15, 2017

I couldn’t resist commenting. Well written!

Yilliang Peng
Mar 17, 2017

I like the idea of using social media to get the work out there when buying or selling real estate. With everybody on social media nowadays, it is so much more important to appeal to those individuals. I honestly think it would be difficult to do it without the use of social media! Thanks for the information!

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