“Always finding a better way to do the best things” is how Rebecca Whitney defines her role as President and Chief Innovation Office of the digital marketing agency Alcott Whitney. The agency does all things marketing, from email marketing, to analytics, big data, digital, and even direct mail, with the ultimate goal being to help their clients grow their own businesses. More business for everyone! Sounds like a pretty good deal, right?
Unfortunately juggling multiple marketing campaigns is not all sunshine and rainbows. When tackling PPC for a client’s AdWords account that looked like it was hit by a tsunami, Rebecca felt the knots building up in her shoulders. “After fighting through clean up and restructuring in AdWords free tools, we finally discovered WordStream,” says Rebecca. “I might have cried tears of joy during the demo.”
Check out the three ways WordStream has helped Rebecca’s agency tackle PPC:
#1: Drastic Reduction in Time Management
The first thing Rebecca noticed is the drastic reduction in time that tools like the 20 Minute Work Week provided when working on client accounts.
“What took me 30 to 40 hours before only takes 2 to 3 hours now that I’m using WordStream,” said Rebecca. “We make great use of the 20 Minute Work Week. I also love the ability to quickly move keywords and ads. When dealing with a major restructure this saved hours of time compared to if we attempted to complete this in AdWords alone.”
Aside from managing her clients’ AdWords accounts, WordStream has also helped Rebecca train new employees easily and efficiently. “With WordStream we are able to more quickly train new team members on what matters in search and how to quickly participate in optimization,” she says. “WordStream is a solid part of our growth and service strategy.”
#2: A Clear Optimization Focus
It’s all too easy to log in to AdWords, look at a client count, and leave with few optimizations accomplished and your head spinning. We’ve all been there.
Luckily, Rebecca no longer feels overwhelmed by optimization. “Our AdWords management strategy is to remain simple, steady, and always look to tighten up the customer experience,” she says. “We use the great tools in WordStream to do just that – optimization and restructuring. We appreciate what we learn from using the optimization tools, and that it doesn’t just do it all for you.”
#3: Superior Customer Service
Starting off with a new software product can be somewhat intimidating. Learning the ins and outs is like an entirely new job, but Rebecca didn’t feel that way when coming onboard with WordStream, thanks to the high level of quality support she continues to receive working with her dedicated Customer Success Specialist Francine Rodriguez.
“Francine is a rock star. And a hero. And efficient,” Rebecca said. “I’m not sure I could ever put into words how much she has helped us. Never one to just demonstrate or do. Rather I feel like she took us on a journey to better our results. We are so thankful.”
Ultimately Rebecca found that tackling PPC for multiple clients isn’t so headache inducing with help from WordStream.
About the Author:
Margot is a Content Marketing Specialist at WordStream with a background in PPC, SEM, content and digital marketing. Margot is passionate about writing and is also a regular contributor to Search Engine Journal and Social Media Today. Margot was recently named the 25th Most Influential PPC Expert in 2015 by PPC Hero. She enjoys running, sleeping on the beach, and eating ice cream during her free time. Follow her on:
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