Blog List

Bid Optimization: Getting Started with Bid Optimization in AdWords

On January 8, 2014

Bid optimization can require quite a bit of time and attention, but it is a critical process for any successful AdWords account. In terms of how to start monitoring performance and analyzing data to manage your bids, it’s tough to know where to begin. In this post, I’ll break down the essentials of PPC bid optimization into digestible little pieces for you. We’re here to help you start taking the baby steps that are key to managing your bids easily and effectively!

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Should I Delete My Low Quality Score Keywords?

On June 11, 2013

When trying to improve Quality Score across the board, it would seem intuitive that eliminating keywords with low Quality Scores would be a step in the right direction. However, blindly deleting all low-quality keywords in your account is not always the best solution.  

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