The gripes among link builders are plentiful, but they’re also deserved. There’s the pitifully low success rate. The hours logged crafting personalized outreach. The potential brand damage from an unrequited link ask.
Part of the problem is leverage. The majority of outreach takes place from a position of weakness. When our success rate is low, we try to compensate with sheer quantity. And if quantity is a fundamental part of your strategy, your outreach can end up looking a lot like this: