10 Self-Editing Tips that Will Make You a Better Writer

On August 23, 2017
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self editing tips

I’ve been an editor for many years (don’t make me admit how many) and a writer for even longer. After even a few years in the game, every editor develops their own list of bugbears (translation: pet peeves) – the mistakes or missteps that really stick in one’s craw (translation: annoy the pants off one).

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Facebook Ads Manager vs Power Editor: Which Is Better?

On August 22, 2017
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Going from the world of boosted posts to bona fide Facebook Ads is like moving from a dank studio apartment in the basement of an alright Italian joint into a charming brownstone abutting well-manicured greenspace.  

Just like upgrading your digs, this leap comes with a slew of important, outcome-impacting questions.

“Duvet or comforter?”

“Do I need gargoyles?”

“Ads Manager or Power Editor?”

That last one’s a doozy.

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The Indispensable Welcome Email and How to Get It Right

On August 18, 2017
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The welcome email is the first email from a business to the newly added subscriber in their family. It is not only an instant notification of successful subscription but a great chance to connect with the potential customer and understand what they like or dislike. In fact, we've found that welcome emails have on average 4x the open rate and 5x the click-through rate of a standard email marketing campaign. That's powerful stuff.

welcome email stats

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These 4 Forgotten AdWords Best Practices Still Matter – Here’s Proof

On August 14, 2017
1

Now that standard text ads can no longer be created in either AdWords or Bing, it’s time to look at what work lies ahead of us for migrating to expanded text ads.

First, some good news – 95% of search advertisers have at least begun the migration to ETAs. 71% of advertisers have fully migrated to expanded text ads, with an additional 24% still working through their migration, using a mixture of standard text ads and expanded text ads within their account.

expanded text ad adoption stats

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The Big, Easy Guide to Keyword Research for Businesses

On August 9, 2017
5

Keyword research sounds like such a daunting task. What’s the point of researching a keyword anyway? Shouldn’t your natural marketing instincts tell you which keywords are most relevant to your business? Not quite…

Without quality keywords, found through effective keyword research, your search marketing campaigns (paid AND organic) will be completely misguided.

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Positive vs. Negative Ads: Which Works Better?

On August 8, 2017
3

I am not particularly excitable, and I am by no means sentimental.

I’ve been known to remain even keel amidst, say, a surging comeback from a 28-3 deficit. I can throw out childhood photographs like they were table scraps without batting an eyelash. Commercials depicting the unbreakable bond between man and Clydesdale do not incite even a single tear…

It would appear I am in the minority.

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