13 of the Best Instagram Ads We’ve Ever Seen

On May 22, 2017
2

As I was writing this post, I reached out to coworkers and friends to screenshot their favorite Instagram ads. The responses were, unfortunately, lacking to non-existent.  When I kept bugging them, most responded saying that they either only saw terrible ads, or none at all. Which got me thinking…

The best Instagram ads don’t look like ads at all.

Instagram Ads

Read More

WordStream Welcomes Howard Kogan Aboard as President

On May 19, 2017
1

Hot on the heels of our first acquisition earlier this month, I’ve got more big news – WordStream has just expanded its executive team, bringing on Howard Kogan as president!

We’ve been growing like crazy lately – in fact we were just named the 16th fastest growing private company in Massachusetts, thanks to our growth rate of nearly 400% over the past three years. In December, we moved into a new office space to make room for all these new employees. At our all-company meeting each month, I’m usually introducing eight or nine new WordStreamers every time!

WordStream wins Fast50 award

Read More

9 Tips for Writing Great Headlines in 2017

On May 17, 2017
5

If an advertisement or a content piece lacks a great headline, it doesn’t matter how good what’s inside is. You might as well toss out the effort you spent writing it and setting up your campaign.

There’s no sense in dedicating any time to creating content or running ads if your headlines aren’t compelling. It’s like writing a wonderful book and giving it an awful cover. Potential readers won’t click to read more if there’s nothing to pique their interest. (For example, if this post was titled “Headline Advice” you probably wouldn’t be reading it right now.)

tips for writing great headlines 2017

Read More

4 PPC Experts on the Best New Features & Strategies of 2017 (So Far)

On May 16, 2017
2

PPC is all about constantly innovating, testing, measuring, and improving. That means leveraging all the latest ad features and formats, exploring new ad networks, and implementing new strategies.

So what's been working for PPC marketers this year so far, in Google AdWords, Bing Ads, and elsewhere? To find out, we asked four of the best to share what new things they've tried out so far this year and had success with.

best ppc

Less whining, more wining

These four leading PPC marketers were kind enough to share their secrets with all of us today...

Read More

Google Announces Major Changes to Enhanced CPC Bidding

On May 11, 2017
4

As advertisers’ accounts grow in size and complexity, it can be difficult to manage an ever-growing list of keywords, audiences, demographics, and bid adjustments in our campaigns. In 2010, Google introduced enhanced CPC (eCPC) bidding to ease some of the burden for busy advertisers, which allowed Google to dynamically adjust your bid within 30% if it believed a search was more likely to result in a conversion.

This Tuesday, Google announced a major change to how it would handle these campaigns’ bids – by allowing Google to automatically adjust your bid by more than 30%!

changes to google adwords ecpc bidding

Read More

Pages

WordStream Awards: