Why Old-School Ads Still Totally Work (And How to Imitate Them)

On February 22, 2017
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Every day we scour the interwebs for new tips to implement or new hacks to exploit.

But here’s the thing. The same patterns that result in higher Quality Scores, generate traffic or get you more paying customers are anything but new.

Here’s why your ads on AdWords and Facebook should incorporate the same principles and formulas and techniques (like AIDA and PAS) that ads have been using for the last century to increase results.

old school ad techniques

Oooooooold school

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17 Hair-Raising Salon Marketing Ideas

On February 17, 2017
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If you’re anything like me, it takes a lot of time, effort, and risk to find a new salon to trust with my hair. If you’re anything like my lovely colleague, Allen, you’d rather shave your own head than spend your time trying to find the perfect salon. I have such a hard time finding a good hairdresser that I often travel back to Philadelphia to get my hair cut (yes, 6.5 hours for a haircut. I’m insane.)

But if you’re running a salon, you want to stand out from the crowd to hook shoppers like me! Here are some marketing ideas to employ to grow your customer base and stay on top of your marketing game.

Fun Marketing ideas for Salons

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4 Super-Effective Content Syndication Strategies for Bloggers

On February 16, 2017
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Syndicated content sometimes gets a really bad rap in our industry.

content marketing syndication

Well, I've got a confession to make. I love content syndication, and I cannot lie.

You should, too – and here's why.

First, a quick definition: Content syndication is a method of republishing content on other sites in order to reach a broader audience.

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5 Luxury Marketing Strategies to Increase Conversions (At The Right Price)

On February 15, 2017
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There’s a reason Gucci doesn’t do infomercials for tiger print duffels. That Equinox doesn’t offer a discount for January first’s newly health-obsessed. That anthropomorphic Hamsters break dance in front of Kia Souls instead of Range Rovers.

Advertising for luxury brands tends to focus on, well, luxury. The happiness they inspire. The quality. The sheer opulence that becomes a piece of one’s life when he or she buys free-range leave-in conditioner infused with dolphin tears, or an ornate bottle of some top-shelf botanical cordial. 

luxury brand marketing on adwords

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How to Tell If Your PPC Service Provider Is a Huge Rip-off

On February 14, 2017
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If you’re a small business that needs help with your paid media, there are many, many companies out there that are ready to help. Some are agencies, some are software providers, and others are bundled solutions that may address a wide range of your marketing/advertising needs.

In this sea of partners, there are a few questionable business practices that I want you to be on the look-out for. These business practices are intended to “lock you in” and to take a large share of your budget. You should avoid these types of partners at all cost. Consider this an exposé of some of these practices!

ppc software pricing models

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How to Use Answer The Public to Earn Featured Snippets

On February 9, 2017
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Let me set the stage for you. It’s September 2016, Rob Bucci of STAT Search Analytics has just taken the stage at MozCon. As unsuspecting attendees, we didn’t quite know what we were in for. What he delivered, in my opinion, was the starting pistol for what has become the featured snippet gold rush.

It was all anyone could talk about during the break, and people were still buzzing about Bucci’s talk days later.

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How to Use Brand Affinity to Dramatically Increase CTR

On February 8, 2017
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Look, I get it. For the longest time, PPC marketers and SEOs alike have been segmenting brand campaigns and content (those with trademarks and company names) from more generic search terms.

After all, branded keywords tend to be “unicorns” — in PPC, these are keywords which generate ridiculously high CTRs (click-through rates of 40, 50 or 60 percent) and Quality Scores (9 or 10); in SEO, these are keywords that rank at the top of the SERP. Meanwhile, non-branded keywords perform like donkeys — in other words, average at best.

Be a Unicorn

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