Brand Query Management is about seeking to influence and control the first page search results for brand-related queries (a search for your company, product or service). A company's brand is one of its most valuable assets. So brand query management is a means of both enhancing and protecting that asset.
Why is Brand Query Management Important?
When searchers run brand queries, it's important that your brand has a strong presence in the SERPs. Having a strong brand query provides the following benefits: