33 CRO & Landing Page Optimization Stats to Fuel Your Strategy

On August 2, 2017
6

Let’s talk optimization.

Marketers spend a huge portion of their time planning, implementing, and executing tests, and analyzing the results. We’re always looking to get those target metrics lifted just a little bit more – figuring out the best subject line for a great open rate, the best CTA and creative pairing to get a click through, trying to shave a second off your website load time to get that bounce rate to dip.

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5 Ways to Use Facebook Ads to Take Down Your Competitors

On August 1, 2017
5

I’m willing to wager that at least one of Facebook’s 5 million (and counting) advertisers is your direct competitor. Even if Joe’s HVAC or Asics or exceptionallypungentcatnip.org don’t know what the hell they’re doing, they’re siphoning your share of voice.

What exactly does that mean?

If you’re not advertising on Facebook yet, prospects (Newsflash: Facebook has 2 billion users) are already growing familiar with your competitors’ brands. This doesn’t bode well for the bodies circling the top of your sales funnel, but it’s especially concerning when we consider folks with wallets already in hand.

facebook competitor ad strategies 

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The Ridiculously Awesome Guide to Facebook Live

On July 31, 2017
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I can still remember rushing home from high school to watch TRL. For those of you unfamiliar, TRL (Total Request Live) was a live broadcast from MTV studio in Times Square, where the one and only Carson Daly would count down the 10 most popular music videos in the country. I was so impressed by the fact that Carson and his guests were able to appear so calm, cool, and collected on LIVE television!

facebook live guide

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Attention Marketing Savants: WordStream Is Hiring

On July 25, 2017
0

If you’re familiar with the WordStream brand, you may already be hurtling headlong through internet time and space toward our LinkedIn page. You suspect the headline of this post was clickbait, but you can’t be sure. You want to believe we wouldn’t be so cruel. You want to believe the monitor you just spit coffee onto didn’t die in vain.

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