The 3 Types of Links that Send Legit Referral Traffic

On July 23, 2014
31

I know for most of the year I’ve been telling you that links are going to lose value – and I still think it’s true. However, I’ve been careful to point out that for now, links are still pretty powerful stuff in SEO.

Further, even if links eventually lost all their (direct) power to move your rankings, they’d still have value for you as a marketer, because links are great for exposure and branding.

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Should I Help This SEO Spammer or Should He Suffer?

On November 15, 2013
50

As the owner of a popular internet marketing blog (this one) that gets around a half million unique visitors / month, I’m used to getting all sorts of spam.

Every week I get dozens of requests to purchase links on my site (which I ignore), and every month, and we delete hundreds, possibly thousands of spammy blog comments and link drops.

But more recently I’ve been getting a different tune of spammy emails from SEO spammers, like this one asking for help with link removal:

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Unnatural Links: What They Are & What to Do About Them

On July 30, 2012
24

Latest Google Penguin Update Sends Slew of Unnatural Link Warnings

In “a step towards transparency,” Google webmasters initiated a series of warnings to sites against spammy activity and sketchy, manipulative links better known as unnatural links. On July 19, a confusing link warning was sent to a large number of sites. Google’s Matt Cutts posted on his Google+ account soon after to address the SEO hysteria:

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Using the PPC Mindset For Link Building

On December 28, 2011
1

I've touched on the subject of how to use PPC for link building a few times before but after Panda, I've been forced to think about it even more. While I hate paying for just about anything, I'd be remiss not to understand how important paid advertising is to an online marketing campaign.

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Our Top SEO Link Building Posts of All Time!

On November 14, 2011
35

If there’s one thing I’ve learned from looking at our analytics over the years since we launched this blog, it’s that People. Love. Link building. Articles about link building consistently drive the most traffic over time. Why? It’s not the only thing that matters for SEO – you also need great title tags, strong information architecture, etc., etc. Those posts do pretty well too, but there’s not as much to say about them.

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3 Ways to Scale Linkbuilding with Google Docs

On September 1, 2011
5

This week Distilled released the Ultimate Guide to Linkbait, by none other than 17-year-old Ed Fry. As incredible as this guide is (and you should read it. Twice.), today I'd like to go into a few more ways to scale linkbuilding, using only Google Docs. While I highly recommend link CRM tools like Buzzstream and other tools like WordStream, I also recognize that not everyone can afford such tools. So let's explore some ways to bootstrap your way to scaling linkbuilding.

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WordStream Awards: